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Welcome to the Atilus Blog, keeping you up-to-date on the web and how it affects your business.

Archive for February, 2007

The First Two Steps to Effective Internet Marketing

Posted by Zach Katkin | February 25th, 2007 | No Comments »

I was thinking today about how scalable Internet or Web Marketing & PPC (pay per click) advertising are as a service or business. I realized that they are, but not in the sense they are typically bundled under. The problem with Internet Marketing I think the problem with Internet Marketing lies in the platform. The [...]

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The Key To Successful Blogging

Posted by Zach Katkin | February 13th, 2007 | No Comments »

It is a myth that blogs fail for the following reasons: Bad content Bad grammar Posts are too long or too short Sure, bad content doesn’t help. But can every blog author create a winning post everytime? Bad grammar can be distracting, and posts that are too long or too short can be as equally [...]

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E-Newsletters, The Best & Worst Internet Marketing Tools &

Posted by Zach Katkin | February 12th, 2007 | No Comments »

Found this pertinent Internet Marketing post over at Search Engine Watch regarding the most effective and least effective digital, Internet marketing tools and techniques. Topping the list, paid search listings, but in-house E-Newsletters (targeted to a home grown list of emails) came in a very close second. Find out why E-Newsletters are both the best, [...]

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New Website Coming

Posted by Zach Katkin | February 12th, 2007 | No Comments »

If you received our enewsletter a couple of weeks ago, you’re probably already familiar with our redesign. We gave everyone who received a copy of the enewsletter a small, thumbnail sneak peak of what the new design will look like. And yes, this blog too, will incorporate the same look and feel as the entire [...]

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