Atilus Internet Marketing & Web Development

Ok, so you’ve heard us flash around this title “Client Representative” and you might have a few questions about this position.

Questions like:

• Isn’t “Client Representative” just a fancy name for a Sales Rep?
• What does a Client Representative really do?
• What qualifications does a Client Representative need to have?
• Can anyone be a Client Representative?
• How did I end up with my current Client Representative?

Hopefully, after reading this post you will understand what your CR does and how you can utilize his/her services.

Isn’t “Client Representative” just a fancy name for a Sales Rep?

Well, I suppose it depends on what you define as a Sales Rep. If your definition is a person that handles a transaction for you one time or someone who comes back to you only when they want you to buy; then it most certainly is not. For the Client Representative (CR) selling is not the priority, no really it’s not. Instead your CR is your company’s personal web/marketing strategist. Which leads me to the next question…

What does a Client Representative really do?

As your personal web/marketing strategist, it is the CR’s responsibility to ensure that all of your goals for the Internet are met and in many cases, surpassed. During the planning phase, the CR is there it make certain that your project is properly planned out and that you are only receiving the services that you require. In the production phase, the CR will be in constant contact with you to handle all of your questions regarding your project and meet with you whenever appropriate. After your project is completed, the CR analyzes the project’s outcomes and compares them with your project’s goals. The CR is always thinking outside the box to find ways to meet your company’s needs and relieve your company’s problems. In the ever-changing online world you will be glad to know that our CRs are working hard to make sure your company is successful on the Net.

What qualifications does a Client Representative need to have?

Your success is vital to our success, and your CR is Unique ID’s connection from our company to you. Your CR is not just an outgoing person who has your best interests in mind. She/he has an understanding of our products and has experienced their effectiveness. Though they may not have as much technical knowledge as our programmers or as much artistic flare as our designers they do have overall experience in utilizing all of our services. They also have the uncanny ability to connect our services to your needs in an appropriately timed manner. Our company believes in ongoing education and we are constantly sharing ideas and testing theories to help make sure that your company succeeds.

Can anyone be a Client Representative?

I suppose you can be anything you put your mind to, however, our CRs are specially groomed for this position. They must be customer driven as opposed to sales driven. They must be able to strategize with you, our client, and have an overall feel for your mission, plans, troubles, and competition. And of course they must have knowledge of the Internet and a desire to learn about its ever-changing landscape. Although anyone could be a CR, our CRs are handpicked with you in mind.

How did I end up with my current Client Representative?

Well, currently CRs have been matched with you based on your location and size. In the future we will match clients to CRs who have the same interests as well. For example if you own a construction company and one of our CR’s has a construction background then they may be matched together, or if your company needs a large Pay-Per-Click (PPC) campaign and another CR previously worked with PPC budgets then we may match them together. Right now our CRs’ skills have and will continue to meet and hopefully exceed your expectations.

I hope this gives you more insight on the level of commitment we give to each and every client. If you are not currently utilizing all of your Client Representative’s potential, why not call him/her today. They will truly love to help.

19 Jul | Post by Jermaine Primus. Filed under Business, Clients, FAQs.

As many of you probably already know we have added a new client representative to the Unique ID Web Design team, Jermaine Primus.

Whether you’ve met him through an email, on a phone call, or in person, I would like to take this opportunity to formally introduce our new client representative, Jermaine Primus to our growing community.

A Naples, FL, native, Jermaine graduated from FGCU in 2005 with a bachelor’s degree in business management and a concentration in entrepreneurship. While at FGCU, Jermaine served in a number of leadership roles, including chief of staff and director of Multicultural Affairs for the FGCU Student Government, and as president and vice president of the Organization of Students of African Descent. He also served as internal vice president for Lambda Chi Alpha, a fraternity that fosters personal character development through leadership, scholarship, and community service.

Outside of work, Jermaine spends time with his wife and is active in his church, New Hope Ministries, where he is a youth group leader and teacher. He enjoys being a role model for youth and has been a motivational speaker at other area churches.

Jermaine brings an outstanding portfolio of skills to Unique ID including graphic design, web and multimedia design, and networking and database management, as well as an extensive background in web and pay per click marketing. We know these skills will help you continue to prosper on the web.

16 Jul | Post by Zach Katkin. Filed under Community, Internet Marketing, Web Design.

Just moments after posting my revealing expose on Matt Cutts’ true identity it seems the pressure and outting were just too much for him:

Matt Cutts is the poster boy of Google and the search engine optimization (SEO) community. Thousands of webmasters follow every single word on this blog. Rumor has it that he is going to leave Google.

I’m sorry… don’t quit.

07 Jul | Post by Zach Katkin. Filed under SEO, Search Engine Optimization, WVO, Web Design.

I was trolling around the net tonight… looking at video footage of Matt Cutts and Rand Fishkin (two SEO experts) as I usually do every Friday night (not for SEO advice, but for hair and goatee trimming ideas) when I realized Matt Cutts & Rand Fishkin’s dirty little secret.

They’re one and the same:

Matt Cutts IS Rand Fishkin:

I had suspected for sometime. Rand has too much intimate knowledge about search. There’s only two ways to get that kind of info, sleep with someone at Google… or BE someone at Google. It seems every day Rand dawns a fat suit or some kind of prosthetic, trims his goatee and slicks his hair back in order to transform into Matt Cutts.

07 Jul | Post by Zach Katkin. Filed under SEO, Search Engine Optimization, WVO, Web Design.

As a web designer I love and I hate the following words:

I don’t need a redesign. My website is pretty good and it’s much better than my competition. You should see the sites of my competition…

I love these words because, if I can actually convince you that an upgraded or revised web site will help solve your company’s woes (which it just might) then the bar is low. I know my team can wow you with a great design and it will really help drive traffic for your industry, for your region, and help get the contacts, calls or solve some of your problems.

I hate these words because I know it’s difficult to convince you otherwise. You are sure your website will suffice, and maybe in some ways it has. And… after evaluating your competition, you’re right, their websites really are deplorable.

But… if we both stopped there we would both be making a big mistake, a mistake I was making until I had a recent epiphany on the nature of web design:

Your website isn’t competing against websites in your industry or region.

Your website is competing against ALL websites!

Your website is competing against Yahoo, Google and Digg for the eyeballs and attention of your visitors.

If your website isn’t visually attractive and differentiated, visitors accustom to well designed, easily-navigable mega-sites will immediately turn away.

Visitors aren’t just measuring your company against the other local mom-and-pop shops online. They are also measuring your website and the investment you’ve made in treating them right on the web. Your visitors’ only tools of evaluation, their only gauge on the legitimacy of your company is your website.

Sure, your website may kick your competition to the curb, but is it as nice as it could be, is it as easy to navigate as it should be? If not, you are alienating visitors who are accustomed to sites that are.

06 Jul | Post by Zach Katkin. Filed under Design, Internet Marketing, Web Design.

I am very proud to announce the release of the new WGCU Public Media website.

For those of you not familiar or not in Southwest Florida, WGCU is the local public broadcasting affiliate, delivering National, International and locally produced television and radio content to millions of viewers and subscribers throughout Southwest Florida (Estero, Fort Myers, Naples, Cape Coral, Sanibel, etc.).

The Unique ID Web Design team has been hard at work for the past couple of months secretly working on our latest creation. The newly redesigned website is the culmination of months of planning, preparation, design, and development by everyone at Unique. From the beginning every person in our team has been hard at work, adding comments, suggestions, making updates and corrections in each of our respective specialities in order to release what I am proud to call, our biggest and most successful project to date.

Some of the biggest features of the site include:

• Upgrade to .NET
• Gorgeous new layout
• Standards XHTML & CSS
• Search Engine Optimization
• New Mini-sites (WaterWoes & Get Up Get Out Get Active)
• See and view previews of locally produced programs such as Gulf Coast Live, Untold Stories, and Health Sense
• Listen to live radio broadcasts on their computers
• Find out more about corporate support

And, we are only in phase 1!

Without revealing too much there are at least two more yet to be released phases that will include some amazing new technologies and social features. The new features will allow local users and people in the Southwest Florida community to interact, and create content in new and exciting ways as well as streamline many of WGCU’s business processes, increases sales and productivity.

I would like to thank everyone involved in the creation of the website including the staff of WGCU & everyone at Unique that created this amazing site.

03 Jul | Post by Zach Katkin. Filed under Web Design.

With the 4th of July just hours away I got to thinking.

Oh, by the way, I’m Jermaine a new Client Representative for Unique ID. My primary goal is to connect our clients’ pains with our solutions (most everyone likes a good healer).

Anyway, I was thinking that there are many businesses that will close their doors tomorrow and won’t open again until Thursday. But even though the doors will physcially be closed, the Internet will still be cranking out millions pages. People will be searching and finding all sorts of information from entertainment sites, to medical sites, but either way the Web will be on.

Here’s the question, will your company be online or even found? Instead of someone calling your business and hearing a voice recording, why not have them see your website and view your products and or services. If they cannot find you, why not? Think about what your site needs in order to increase its rankings. Think ourside the box and use social marketing or maybe it’s time to open your first blog. One thing to think about is with so many people off from work there will be people, maybe for the first time in a long time, who search the Internet to find something and maybe this fourth of July they may find you.

Have a safe and happy 4th of July!

03 Jul | Post by Jermaine Primus. Filed under Internet Marketing, Web Design.