The Upper Left Corner

Without fail, in my efforts to stay professionally developed, there is always an A-ha moment where I bonk myself on the forehead with the heel of my hand and wonder how I forgot what I’d just re-learned.

The most recent moment came while attending a webinar on paid search. The speaker, David Szetela of Clix Marketing, was discussing the importance of quickly getting the message to the visitor that your site is where they need to be. The best way to do this is to reiterate search terms (key words) on the landing page.

The best position in which to do this is the upper left corner. Eureka! There it is.

Most of us are targeting left-to-right readers. We don’t start reading in the middle of the page, so why do we insist on putting headlines front and center? It looks pretty. Well, pretty don’t pay the bills. We typically have less than ten seconds to capture attention and persuade prospects to take the next step.

The same principal that applies to the lot upon which your home is built also applies to virtual real estate; location, location, location. Next is content. Internet marketers can greatly increase their click-through-rate and in turn conversion rates if the first thing searchers see (location) is material relevant to their search (content). To maximize the probability that the visitor will read a whole headline and act on it, include search terms. If a visitor sees what was searched for immediately then he’ll be more likely to spend time exploring your site and purchase your product or service.

Which is the whole point.

A-ha.

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As many of you know Atilus is new. We are not a new company, but we do have a new name. We decided, after much internal debate, to change our name to Atilus. Beginning the process a number of months before the actual changeover we understood that transferring our website’s built-up search engine reputation was yet another hurdle we would have to over come.

I have decided to author this post as a quick window into the process of the transfer, but more importantly to highlight the results - so that other companies thinking of making a name or domain change can prepare themselves (implementing proper techniques for sucess), but also know that there will be some lag-time between new site, new domain, and your old typical results.

Begin the change over process manually. If you have frequent visitors or a stable audience introduce the idea and what will be happening long before the actual change. As many of you know we physically asked our clients what they thought of our new name and domain. We also wrote about what would be happening in posts and newsletters. It may take time, but to ease the change and minimize potential client or visitor fall off it is essential! Additionally, you can also write pre and post-launch press releases. Once disseminated across a valuable PR service, not only will this help you rank better (because of links-in to your site) in the future, but it will also provide valuable incite for visitors or customers that may have not heard about the changeover. For example if you search for our old name “Unique ID Web Design” the following appears:

Google Unique ID Web

Immediately, before anyone even visits the site they can see in the listings that we used to be called Unique ID, but our new name is Atilus.

Technically speaking, if you are considering switching your domain name or URL I highly recommend learning more about 301 redirects. By properly implementing this technique you will essentially be letting your audience (and search engines) know about your move. Finally setup your new domain in webmaster tools and install any analytics. Register it before launch, and begin watching the traffic right away so you will be able to immediately track the success of the change and be able to measure performance drops.

And you will probably see some performance drops.

We switched over our domain on February 1st, 2008. So since then we have been able to collect two months of data. A significant portion of our traffic comes from search engines. In monitoring the search engine rankings of the terms that most often bring visitors our old site as well as Atilus.com was absent for a little bit and has fluctuated greatly since the change. But, overall, our total traffic seems to have reason thanks in part to more blogging both before and after the change-over.

In conclusion, plan ahead and the effects of a domain change-over will be minimal, but always prepare for the worst!

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Social networking applications usually take the form of websites that allow people to share information with other people. To really wrap our minds around the concept of a social networking application, we have to look at it’s purpose. As suggested by the name, the purpose of these applications for the user is to socialize. So process this in your mind: people of a community or network of communities come together in one place (a website) to socialize by: visiting the site, registering, logging in, sharing information with others — How does this work? What does it look like to the programmers behind it? What makes this website tick?

Let’s make up a name. We’ll call our social network, MyParenthood.com — a social network for parents. Great, we have a concept and we have a domain name (in our example we assume we have demand for such a website.) Next step is to enlist the help of some crazy-cool programmers to make our dreams a reality.

Personally, I would start with a screen design. Then I would throw it to the programmers to make the design come alive. The reason I do this is so the programmers have a good picture of the concept. The screen design shows them things like current features and potential future features.

Here’s what our site will hopefully look like:

myparenthood.jpg

For obvious simplicity sake, our application will only have 2 features:

  • MyParenthood.com will allow members that are stored in a database to login.
  • Once logged in, the following message will display: “Welcome, Devin Castro!”
    while my name will be replaced with the user’s name as stored inside a database.

The programmer will first choose a database technology suitable for your application. In our example, I will use MySQL. l then create a table to store users inside of. Databases use tables to store information, similar to an excel spredsheet that contains rows and columns.

This represents the data in our table:
myparenthood_usertable.jpg

Alrighty, the application’s coding will take the form of 1.) HTML (this controls what people see when they visit your site) and 2.) Dynamic Language (this processes information your users pass to your website e.g. username and password in order to login)

We’ll assume we have the HTML part done. It will look something similar to this:
(Note: this HTML does not represent the styling shown in our first figure.)
myparenthood_html1.jpg

Now, the part that people don’t see include things such as:

  • Database interaction.
  • Form processing.
  • Output of HTML.

Here’s a simple snippet of code that will accomplish our goals mentioned earlier:

myparenthood_code.jpg

This code will take the username and password that the user entered on our HTML page, then it will attempt to look for a matching user in our user table. Finally, if there is a match the script will output a welcome message that contains the user’s first name and last name as taken from the database table.

Albeit, this code is very crude, may be buggy, and has some serious security holes. Also, websites that have similar functionality may contain more than only 30 lines… more like hundreds or even thousands of lines if the site does more than a simple login. Professional programming requires consideration to factors such as security, reliability, and scalability.

So there we have it… a somewhat crude, but functional login area for our MyParenthood.com Social Networking website. Of course, no other functionality has been developed as we have not gone through how a social networking application actually allows users to share information with other users. That task involves a bit more complex coding and while this was only a mere example, you can see what the pre- “guts” of a social networking application might look like.

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Read a terrific post about social media marketing over on Pronet Advertising:

Linkbait - Will Search Engines Ever Regulate Your Linkbait?

Is it possible that search engines will start regulating your linkbait? Seems highly unlikely - after all, good content is good linkbait. However, what if it does happen, do you have a backup strategy?

Design - Top-10 Application-Design Mistakes

Applicable both to traditional desktop applications as well as web-based applications (such as Facebook Apps.) or localized widgets. Keep these 10 application design mistakes in mind and do your best to avoid them.

For more information please check out the full post.

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We need your help!

As stated in my previous blog post, Zach and I are co-producing a series of internet webisodes about web apps, internet marketing and overall internet development… but we have no name for the show!

So we are turning it over to you.

Even though the show is produced by Atilus, it will not be an Atilus show. We want to offer the community at large some free information regarding the internet and its capabilities. So we want to keep the company name out of the program title.

Any ideas?

We want to hear therm…

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I am proud to announce that Zach Katkin and I will be actively participating in a new online video series where we will discuss everything from the past, present and future of web apps, web design, various forms of internet marketing and anything else relevantly related to the internet that we feel will be of great value to you.

These video series will be taped every Thursday on a weekly basis and can be found right here on our blog, as well as, on Youtube.com for FREE!

I know, we’re nice guys.

SO stay tuned, and we will hit you with our first web video this Thursday where will be discussing JumpSwap.com, a new web application website that enables college groups (i.e. fraternities, music clubs, language clubs, etc) to interactively participate in a social network platform that is focused on sharing information without social diversions by closing groups on private platforms.

“JumpSwap is a college group management utility,” stated by Devin Castro, JumpSwap.com creator and lead programmer for Atilus. “JumpSwap enables group leaders and members to focus on communication and collaboration.”

What does all of this really mean? Stop back in this Thursday for a full discussion and explanation of Web Apps including JumpSwap.com.

Should you have any questions (or ideas) for us to be addressed during our video cast, comment below with them, and we will plug your name and company name along with answers. We love your involvement.

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The 2008 Bonita Springs Chamber of Commerce Tech XPO was a huge success! Businesses from all over the Fort Myers, Bonita Springs, Naples, and Estero areas gathered to show off their latest wares and technologies.

We were a little bit late to setup, but as soon as the clock struck 3:30pm Thursday March 13th, we were ready to go. We came armed (as did everyone else in attendance it seemed) with a large flat screen television to show off our latest technology, WGCU Connect!

The event started slowly, but quickly picked up steam. There were a number of local (as well as national superstars of the business world) including Microsoft, whose team was generous enough to provide inside information on the latest release of Windows Server and gave out little backpacks with some Microsoft branded goodies.

The food and drinks were great and by night’s end everyone at Atilus had showed up, participated, and talked to anyone that would listen about WGCU and their unified subject-oriented goal for content through the Connect! website, web development in general, and Internet marketing.

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Southwest Florida Addy AwardBest Consumer Website WGCU Public Media

What do you say when you win an award? Personally I rarely win things. I remember I drew a picture for art class in middle school and it was selected to be the cover of the graduating class’s farewell ceremony pamphlet. It was a great moment.

But, that pales in comparison to what we’ve just found out. I am proud to announce that Atilus is the recipient of a 2007 Gold Addy Award for best consumer website for the WGCU Public Media website. To date, the WGCU website and further development has been one of the biggest, most challenging, and most rewarding web projects we’ve ever worked on. We are particularly proud and happy to be awarded for this project as it continually evolves and our relationship and ties to WGCU and Florida Gulf Coast University continue to deepen.

On behalf of all of the designers, programmers, and everyone else that helped develop the ever-evolving WGCU site I would like to thank Kathleen Davey and Barbara Linstrom as well as everyone else at WGCU whose vision and direction helped lead this website into territories uncharted by conventional public media and made it into the success it has become today. I would also like to thank Samantha Scott from Pushing the Envelope and Stephen Blancett (Vice President and President of our local AAF chapter) for encouraging our participation and entry into this year’s Addy Awards.

For more information on the WGCU website please visit our page documenting what was accomplished in the first phase of development or our connect launch page that outlines the latest updates or visit: http://www.wgcu.org

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qorval.jpgAtilus is proud to announce the completion of the newly redesigned QORVAL website. Qorval approached Atilus looking for a fresh, easy-to-navigate redesign that would through search engine optimization and strategic design invigorate potential customers and help increase business:

Qorval’s professionals combine to bring more than a century-worth of C-level experience and expertise to every engagement. From helping clients raise funds in both debt and equity capital markets to advising on mergers and acquisitions.

Qorval’s brand new site features state-of-the-art flash animation as well as a complete content management enabling any or all of their team members to login and add to the site.

Thank You Qorval!

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