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Welcome to the Atilus Blog, keeping you up-to-date on the web and how it affects your business.

Archive for November, 2011

New Address Bonita Office Space

Posted by Zach Katkin | November 15th, 2011 | 1 Comment »

There have been many additions and changes to Atilus over the last 6 months. A new website, new marketing efforts, new clients, and now – a NEW OFFICE! As some of you may have already seen Atilus has moved our office. Our new address is: 27499 Riverview Center Boulevard Suite #244 Bonita Springs, FL 34134 [...]

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Farm City BBQ

Posted by Zach Katkin | November 15th, 2011 | No Comments »

We need your help. Actually – it’s not really ME that needs your help. It’s 3 organizations, and Collier County’s Children, that REALLY need your help: Collier County 4H Foundation – Provides programs for children aged 5 – 18 centered around becoming competent, caring, and contributing citizens of the world. Leadership Collier Foundation, Inc. – Helps [...]

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Yahoo, Bing are Dead

Posted by Zach Katkin | November 14th, 2011 | 1 Comment »

In reviewing analytics over the last year we’ve seen a trend. Yahoo & Bing are dead. On average google is sending upwards of 95% of ALL search engine traffic, in some cases nearly 99% of all traffic. The trend varies only slightly from site to site, and across different industries. Take a look at the [...]

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5 Steps to Save Your Brand (and Client)

Posted by Zach Katkin | November 11th, 2011 | No Comments »

This post shares part of its name with a recent post from the amazing Bruce Turkel. Turkel, owner of the (appropriately named) “TURKEL”, a marketing/brand development firm (I think?), works with some of the largest companies in the world – developing their brand, their message, and also (occasionally) helping them navigate the cold waters of [...]

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Is Groupon (IPO) Worth $13 Billion?

Posted by Zach Katkin | November 4th, 2011 | No Comments »

No it’s not. I was just reading a book by the always wonderful Seth Godin last night in which he touches on Wallstreet’s bizarre rationale behind valuing companies based on what they did yesterday. Once companies have been public for awhile the public (investors) generally evaluates them on past performance. And, as Godin pointed out, [...]

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FL State Unemployment Taxes Headed Higher

Posted by Zach Katkin | November 4th, 2011 | No Comments »

This is a special guest post courtesy of our Payroll company Olde Florida Payroll. We’ve been using their services for years (thanks for saving us big dollars over PayChex!), but they always send these helpful email newsletter. With the launch of our new site we’ll be working together to bring you the best of their [...]

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