Pinterest is the hottest topic in social media trends today. At least in terms of bloggers jumping in to classify what it is and what this means. So, today I clicked on over and signed up for a Pinterest account. Just to be clear, what I write is based on Atilus’ desire to focus on [...]

Custom design and intricate detail are infused into this site. Optimized for versatility and structured for aggressive investors.

FOR IMMEDIATE RELEASE March 26, 2012 THREE NEW BOARD MEMBERS JOIN THE LEE COUNTY COALITION FOR A DRUG-FREE SOUTHWEST FLORIDA Fort Myers, FL, Kevin Lewis, CEO of Southwest Florida Addiction Services is proud to announce the addition of three members to the board of directors of the Lee County Coalition for a Drug-Free Southwest Florida. Lewis [...]

Finally a Tech Website Built for Non-Techy Business Owners! Zincubate.com is coming! The mission of Zincubate is to help businesses learn and implement technology to grow, market, and run better. Technology is great, but if it’s too much or too confusing, it’s just noise. There a tremendous amount of information on how to use technology [...]

Atilus received notification this afternoon from Less Everything Founder, Allan Branch about the approaching Less Money conference in our own back yard – Tampa/St. Pete. Less Everything is a successful web development company based in Jacksonville and they are the creators of Less Accounting, one of the most popular accounting software available on the web. [...]

Web design and Internet marketing businesses sprout daily. They are low- to no-barrier and technology is becoming more accessible to the do it yourselfer in each of us. Small business owners are able to pull back the curtain more and more to see the wizard. The ever so wonderful wizard… Who do the Big Guys [...]

Tying this back into knowing your media audience, not every press release you write will be noteworthy or newsworthy. What you consider news, others may consider advertising. At the same time, your competition is likely trying to build relationships with key media personnel to build their Name ID, reputation, and service offering for their clients [...]

This is part two of a three part series on media relations. Breathe: you can do this! The first step in preparing a press release doesn’t have anything to do with writing the release at all. You have to have a list of media to receive the list – and who are responsive to your [...]

This is part one in a three part series that analyzes press releases from a media relations perspective. What Is A Press Release? Any communication professional will tell you that managing messages effectively is difficult. There are so many “voices” and “authorities” that may be contrary to your, or your client’s, message that it becomes [...]

I hate excuses, and want to vomit every time I hear a “seasoned” business owner rattle one off as a “reason” for their decision to NOT go with a website or Internet marketing for their next marketing endeavor. My weak stomach, lack of patience, and inability to “sell” business owners on the web aside this [...]