blog

Welcome to the Atilus Blog, keeping you up-to-date on the web and how it affects your business.

What does a website cost? Web Site Development Costs

Posted by Zach Katkin | March 17th, 2010 | 85 Comments »

UPDATED FOR 2012 (PRICES ADJUSTED BECAUSE OF CHANGES IN THE MARKET, ADVANCEMENTS IN PROCESS, AND TECHNOLOGY) You probably came here in the process of doing research. Are you a small business looking to build a website, but you don’t want to get taken for a ride? We’ve been professionally developing websites of all sizes for [...]

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Social Media & Your Business

Posted by Zach Katkin | April 25th, 2013 | No Comments »

I’ve been on a mission lately – to educate businesses on what matters to their bottom line. Do you feel you’re spending too much on conventional advertising (yellow pages, print magazines, etc.) and not seeing a return? Struggling to get to the next level? Sick of being a slave to the stop-start cycle all small [...]

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“See Inside” Fish Tale Sales & Service: One of the First Southwest Florida Businesses to Offer a Google 360 View Online

Posted by Kristen Bachmeier | April 24th, 2013 | No Comments »

Google has taken the world of online search and turned into a full platform for both large and small businesses. Through Google Places for Business, users (and potential customers) have had the ability to locate all the information they need about a business: store hours, pictures, directions (through Google Maps integration), and links to various [...]

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How to Remove Bad Reviews

Posted by Zach Katkin | April 1st, 2013 | No Comments »

How to Remove Bad Reviews – Atilus’ 8 step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously growing your business. This article won’t really talk about how to remove bad reviews online – that’s really not possible. There’s no legitimate service or company you can pay to eliminate a [...]

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Watching “Dunk City” Explode on Social Media

Posted by Kristen Bachmeier | March 26th, 2013 | 1 Comment »

#FGCU #FloridaGC #FloridaGulfCoastUniversity #DunkCity – what do these terms have in common? All were trending topics on Twitter at some point this weekend. All were topics I’d never expect to see trending on Twitter at any point. As a Fort Myers native and recent graduate of FGCU (Class of 2012!), I’ve become accustomed to having [...]

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The Oprah Effect: How to Prepare Your Website for a Traffic Surge

Posted by Kristen Bachmeier | February 28th, 2013 | No Comments »

We’re no strangers to bumps in website traffic – the web can be unpredictable and figuring out who will end up on a website is a challenge. This time, however, it was very different. We’re very excited and honored to have worked with our longtime friend and client, Panache Desai, to prepare his website for [...]

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Atilus Chosen to Host Exclusive Google Engage Connect Event

Posted by Kristen Bachmeier | February 22nd, 2013 | No Comments »

We’re very excited and honored to announce that Atilus has been chosen exclusively by Google to host a Google Engage live-streaming broadcast event, featuring talks from Google’s top thought-leaders, including their VP of Americas Marketing, Director of Agency Development, and Head of Channel Managed Agencies. This 90-minute live-streaming event on March 5 will focus on [...]

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Google Announces Enhanced Campaigns

Posted by Kristen Bachmeier | February 21st, 2013 | No Comments »

“Making it easier to reach people in all the moments that matter – all from a single campaign.” This is the idea behind Google AdWords’ new enhanced campaigns. Google AdWords has long been the biggest player in the world of paid search advertising and has helped businesses of many sizes attract new customers through the [...]

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Oreo & The Super Bowl Blackout

Posted by Kristen Bachmeier | February 12th, 2013 | 1 Comment »

It’s no secret that I only watch the Super Bowl for the commercials. When a company sets aside $3-4 million for a TV spot, I (along with millions of other marketing professionals) am definitely going to pay attention. Super Bowl XLVII garnered over 108 million views this year and had plenty of worthwhile ads, but [...]

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Psychology, Marketing, & Web Design

Posted by Kristen Bachmeier | February 8th, 2013 | No Comments »

Psychology is the study of the mind. Marketing is the study/practice of selling to consumers. Web design is creating an aesthetically pleasing website online. How can these things intertwine? It may look like these terms were just stuffed together to create a blog post title, however, these terms are interlinked in ways that many don’t [...]

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Internet Marketing: Why Paid Search & SEO Are Important

Posted by Kristen Bachmeier | January 29th, 2013 | No Comments »

Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you were looking for. Did you think about HOW you got to that point? You may not know this, but there is an entire industry that [...]

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