Atilus Internet Marketing & Web Development

I was thinking today about how scalable Internet or Web Marketing & PPC (pay per click) advertising are as a service or business. I realized that they are, but not in the sense they are typically bundled under.

The problem with Internet Marketing

I think the problem with Internet Marketing lies in the platform. The computer (and Internet Marketing) continue to have or resemble a very robotic assembly architecture. Throw in some inputs, these keywords, these marketing dollars and measure the output, more leads, sales etc. Although this is an accurate depiction of what should be done (Internet Marketing is especially powerful because it empowers you, a company owner, to cost-effectively measure the effectiveness of your marketing dollars) it is an incomplete summary of the entire process.

Input and output are only the final two stages of the equation, an equation that varies depending on the company or organization and situation. Most people forget the most important parts of Internet Marketing, the first two steps.

The following are the first two steps that you should go through in order to effectively market online:

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25 Feb | Post by Zach Katkin. Filed under Business, AdWords, Pay Per Click, Internet Marketing.

It is a myth that blogs fail for the following reasons:

• Bad content
• Bad grammar
• Posts are too long or too short

Sure, bad content doesn’t help. But can every blog author create a winning post everytime? Bad grammar can be distracting, and posts that are too long or too short can be as equally frustrating.

But, typically, the reason blogs fail is simple:

Consistency

Authoring a blog is hard work. It is hard work to consistently sit down and write, especially after a long day of doing exactly what you are writing about. But, that is what you must do. Pick a day, a time, a format, and write. I try to write one good substantive post a week. In between, when I have epiphanies and need to quickly convey some knowledge to my audience or reveal the latest gadget/cool thing online I will author a small, quick post.

And don’t fool yourself, authoring a blog only gets to be more work. Too often I have seen authors pumped in the beginning, authoring lots of healthy sized posts every single day only to burn out and, 6 months down the road, be publishing every couple of months. Don’t let this be you. Set a goal, a routine and stick to it. As your number of readers and subscribers grow, it will help motivate you, but remember the bigger your audience the more you will be expected to write, consistently.

13 Feb | Post by Zach Katkin. Filed under Blogging, Blogs.

Found this pertinent Internet Marketing post over at Search Engine Watch regarding the most effective and least effective digital, Internet marketing tools and techniques. Topping the list, paid search listings, but in-house E-Newsletters (targeted to a home grown list of emails) came in a very close second.

Find out why E-Newsletters are both the best, and the worst internet marketing tools. And, learn how to setup and get the most out of your own Enewsletter.

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12 Feb | Post by Zach Katkin. Filed under Internet Marketing, Enewsletter.

If you received our enewsletter a couple of weeks ago, you’re probably already familiar with our redesign. We gave everyone who received a copy of the enewsletter a small, thumbnail sneak peak of what the new design will look like. And yes, this blog too, will incorporate the same look and feel as the entire website. Right now we’ve been going through some growing pains as we’ve had a lot of web design/redesigns lately and have been slammed all at once. My own personal site has even fell victim to the craze. I recently botched an upgrade of my own blog and am in the process of redesigning it with a friendlier, more easily readable look and feel.

But, I can safely assure everyone, both new visitors and our friends and colleagues that, by the end of the week, Unique ID will have a new, fresh website and blog. We look forward to presenting it and making a more active contribution to our readers through it.

As I’ve already informed select clients we will be using and pooling all of our resources to create a unified networking solution for our friends and colleagues. The blog will be central to this. So, if you are a new reader, a client, or an old friend and you have an idea or product and would like to get in front of our network of close, friendly, entrepreneurs please contact us with your ideas or suggestions. As always, if you have any ideas for the website or blog, all comments and suggestions are also encouraged.

12 Feb | Post by Zach Katkin. Filed under Web Design.