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The Secrets to a Great Landing Page

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Posted by Zach Katkin on Wednesday, May 02, 2007
I recently had the opportunity to co-host an exciting, informative, webinar about "The Secrets to a Great Landing page." I was the co-host, invited by nationally recognized article marketer and landing page guru, Lisa Sparks.

The hour+ webinar was primarily focused on the secrets to a great landing, how one should structure their landing page for success and my part, how to correctly and efficiently communicate to your web team or web designer your needs and physically create the landing page.

It was a great learning experience. I have been creating and testing landing pages for years, but Lisa taught me a lot about a few subtle changes that can make a big difference. Without giving too much away (the webinar will soon be available via download) I thought I would share a few of the most interesting tips I learned:

The Secret Outline to a Great Landing Page:

  • Title on page - related to the subject of the linking page
  • Subtitle (optional) more info related
  • Bullets - important things the user/visitor will receive if they do what you are asking
  • Testimonials
  • Contact form


Great Question:

How long should a landing generally page be?

Landing page length will vary greatly depending on three factors, your audience's sophistication or skepticism, the value of what you are offering, and how much information (contact form) you are asking for.

Check back often for more information on the secrets to a great landing page. The entire webinar will be available as a download shortly.
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