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Well we were in a scramble to try to make it to California tomorrow, but because of time and money concerns decided not to go. Instead though, after doing a little bit of research we were able to find another upcoming conference that looks even more promi
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Apparently, Google has released an app for Facebook that uses open social. A creative way to break into facebook, but a crazy way to layer apps upon apps.
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According to the information and videos available on their website:
[FraternityLive.com] is the largest private social network for the Greek community in the world… making chapter’s stronger
I received an e-mail this morning stating that BlueDot.us is now Faves.com. Personally I like the name change. Faves.com is much easier to remember.
What is Faves.com?
Simply put Faves.com is a social bookmarking site.
From their website:
“Faves is a site about websites that are rated and organized by real people into a wide variety of topics. Our community is finding new web sites every day.”
Learn more about Faves.com here.
Should I join Faves.com?
Joining Faves.com and adding your website to Faves.com may help increase traffic to your site, but here is a word of caution, this is a social community website that recently launched a new anti-social twist. It seems that your bookmarked sites, faves, need to be posted to the relevant topics and you must be a known as someone who continually bookmarks sites to relevant topics. All this plus, each bookmark can be voted on by others.
So, should you join? Probably.
How popular will your site be? Well, that depends on how much you are involved on faves.com.
Currently, the site receives about 1.1 million visits each month, so it may be worth the time.
So what do Google™ and gas stations have in common? Well, nothing really, unless you are a gas station attendant and you are asked for directions to here, there, and places you have never heard of before. This tedious task (unless you do not mind the human interaction) of giving directions may soon become a thing of the past, introducing Google™ at the gas pump!
Wow, that seems really interesting, buy why should I care?
If you own a business that has a physical address, you should. This just adds another reason why your business should be listed, and up-to-date, in Google™ Maps. Some others include Google™ 411 and Google™ Maps for your Phone. You can also add Google™ Maps for your Website.
In case you have never seen the mapping system, take a gander here:
Pretty cool huh? Add or edit your businesses information on Google™ Maps today, or contact us and we can help you out.
It might be a little dated, but I found this great post over at PronetAdvertising about the future of marketing, and why Internet marketing in particular is so powerful:
I’m sure most of you heard about the $200 iPhone price cut that Apple announced yesterday and the sound of hundreds of thousands of early-adopters scream. Here’s a look at the ensuing battle of the Google Search Ads that resulted from Apple’s move. And why television and print advertising is a thing of the past.
I just had the opportunity of taking about an hour and attending the MarketingSherpa hosted, New Search Marketing Research for 2008: Tactics & Takeaways webinar. It was an hour well spent. The webinar, which essentially included a summary or preview of the complete 2008 marketing research document they have for sale on their website had a lot of great information. I found 4 things incredibly important and worth noting:
B2B house email newsletter most effective Internet marketing vehicle - Year after year enewsletters, one of the least expensive Internet marketing vehicles continue to dominate in terms of effectiveness. What was particularly useful, according to the webinar was the fact that email newsletter marketing seems particularly successful at assisting business-to-business sales teams.
Measurable brand effects of seo & PPC - A study conducted through marketing sherpa revealed that there are residual brand effects when companies participate in both search engine marketing (pay per click) as well as search engine optimization practices. For example, there is a 92% increase in clicks, 45% increase in action, 45% increase in order, 43% increase in page views, 41% increase in visitors, 39% increase in time, when a site appears both in the organic and paid search results for a given term.
Phrase matching very important in landing page results - from 5% - 20% more effective. This is one we have been preaching for a very long time and continue to setup for all of our pay per click accounts. If the search term your visitors type in also appears on the landing page you send them to the effectiveness of that particular page, the likelihood of the user contacting information or making a purchase increases from 5 - 20%.
Of most interesting not to me was the following: removing navigation from landing pages increases effectiveness 10 - 50%. I have a few problems with this particular fact, but the research (as well as common sense) seems to support that the more direct you are, the harder you make it for your targeted visitor to do anything except what you want, the more likely they actually will. I don’t know if I completely agree, but I will definitely be testing this out!