ATILUS - Web Design | Internet Marketing

Don’t Mess With Google, Duplicate Content

Don’t break the rules! I just discovered an interesting thing. My colleague, senor Scott Clark, wrote a post about his new blog youtech.me. I did a quick search for the title online:

http://www.google.com/search?q=Promote+your+web+venture

Atilus does pretty well, between 1 & 2 depending on when you search. Not bad at all! Google is routinely indexing the site and we have seen our posts on Google in as little as 5 minutes.

But, as many of you know I authored a post the other day on “How to get on techcrunch.com,” and I decided to quick see if that one was popping up:

http://www.google.com/search?q=How+to+Get+on+TechCrunch.com

No Atilus. Strange.

I then searched for the actual page and wah-lah (is that how you spell that).... nothing.

It seems that Google completely ignored or excluded this page from their index. Why? Well, it is really my fault. Most of it was copied (although cited) verbatim from the original post.

The point is DO NOT COPY TEXT FROM OTHER websites. It will not be indexed and may hurt your rankings.

I am going to lick my wounds, edit the post, and pray that Google forgives me.

Promote your web venture

YouTech.me, created by serial web entrepreneurs for web entrepreneurs, know how difficult it is to simultaneously create, operate and market a new web venture.

That is why they have created Youtech.me, which offers an avenue to showcase your new application to the tech world.

They are going to be scouring the internet looking for new and old web based applications that they fancy to write reviews of these applications, which will include notes on design, functionality and ease of use among others.

But you can grease the wheel, so don’t be shy and navigate to their contact form and fill out all sections, including a 3-4 sentence comprehensive description of your application that you wish for them to include in a blog post about you.

Yes! They are eager to write a review of your site!

Things just got fun again!

How to Get on TechCrunch.com

Found this fantastic information from Guy Kawasaki’s “How to Change the World” blog.

Ever wondered how you can get on techcrunch.com? Techcrunch is one of the most visited blogs about technology, particularly web-based start-ups available. Landing a writeup on your product or company can send hundreds of thousands of visitors your way and has been responsible for launching the careers and dynasties of many web based businesses. So how do you get on?

Well according to editor Michael (Mike) Arrington it seems pretty simple.

Getting To Pitch

There are two conventional ways to pitch to Techcrunch.com (pitch to have your company or website written about):

1. Easiest way is to send a pitch to (JavaScript must be enabled to view this email address). According to Arrington approximately 30 pitches per day come in through this email.

2. Keep great company. The second most popular, and the most effective way to get on to techcrunch.com is through a venture capital company or a tech celebrity that can vouch for you. Much like the mafia Techcrunch.com will only speak to you if you’re known - or know someone that. Approximately 10 pitches come to techcrunch.com through “known” sources or VC’s.

Unconventional (not recommended): It’s been rumored for years that Mike has a recurring nightmare about Dolphins. So, it has been suggested that you can wait outside Mike’s Atherton California residence dressed as a Bottlenose and bully him into listening to your pitch.

Pitching it Right

Mike and his team have seen a lot. At over 40 pitches a day, they have to wade through a lot of messy web apps. “We combine one’s love of cats with Google maps…” really? The truth is a great pitch is less about how polished you are (your fingers can be shaking as you type), and more about how solid your company and idea is.

Some key suggestions the article and Mike mention in his presentation is something you should have learned in your sophomore English class, stay away from cliche’s and hit him quick! No “revolutionary, web 2.0, social”... if you can help it of course. And, don’t use two words when one will do.

Check out the full article or watch the video below:

Better than GOOGLE?

As seen on Fox News:

SAN FRANCISCO —  Anna Patterson’s [Ex-Google executive] last Internet search engine was so impressive that industry leader Google Inc. bought the technology in 2004 to upgrade its own system.

She believes her latest invention is even more valuable — only this time it’s not for sale.

Patterson instead intends to upstage Google, which she quit in 2006 to develop a more comprehensive and efficient way to scour the Internet.

The end result is Cuil, pronounced “cool.” Backed by $33 million in venture capital, the search engine plans to begin processing requests for the first time Monday.

See rest of story here.

Atilus: Invest

ARE YOU A WINNER?

Welcome to Atilus, SUCCESS Magazine subscribers.

We call upon you to look deeply into how you are investing your money in your company.

As you know, much like you have been investing in your personal financial future to cultivate a business, one must actively invest in its future, as well.

Too often it is easy too easy to choose conventional marketing efforts because they are available and a number of professionals are fully capable of producing some return on your investment.

But in these times of economical turbulence, you must start looking into far more effective and cost efficient methods to market your company.

5.6 Billion Search Engine searches are ran each month, while 95% of those searches are done for local products, services, and resources by interested consumers.

But only 5% of all advertising online is spent on locally targeted advertising.

It’s a small circle, but this is where the winners hangout.

Are you a part of that 5% who is capturing 95% of Search Engine queries?

Contact an Atilus representative for consultation on how you can begin investing in the future of your company.

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