ATILUS - Web Design | Internet Marketing

5 Questions you must ask your PPC marketer:

I know internet marketing is still very mysterious, difficult to comprehend and often easy for marketers to hide behind fraudulent or misleading web analytic reports and false promises, which ultimately lead to zero delivery.

It sucks. I know. But I’m here to help…

Here is a list of the 5 questions you ABSOLUTELY should be asking your Pay Per Click marketer before signing into a business relationship:

Are you managing my account or overseeing it? Your PPC firm should not be overseeing your account, but rather actively managing your account on a daily basis. This includes the continuous refining, testing and bidding of new key terms, re-allocation of funds towards producing accounts, creation of new ad campaigns with campaign specific advertisements and the on going creation of landing pages. The research should never cease and the process should only progress. You WILL experience sustaining growth as a result.
Are your campaigns being managed daily? A proper PPC account should not sit longer than 24 hours without active participation. As your industry rapidly evolves, your consumer becomes savvier, and your competition more fierce, and so must your campaign. Losing money or percentage points in CTR or CPC should NOT be the turning point to provoke change. Your account should be actively monitored, as well as your sites analytic reports, to ensure your success.
Is the individual managing your account Google Adwords Certified? Somebody who is not certified should not be allowed near your account. It will be detrimental. The system is far too advance and requires significant knowledge to manage properly and effectively. Don’t allow yourself to be a test study for a new firm or certified individual either. Make sure that the person handling your account has at least 1-2 years of market experience.
How many other accounts is your representative handling? 1 person can only handle so many accounts simultaneously. An account takes about 1 hour a day, depending on which stage of development and progression, to properly manage. A full day’s work should only allow for 6-8 campaigns being actively managed. Any more than that, and your account will get neglected and go stale.
How much money has your representative handled at one given time? A representative should feel very comfortable handling very large sums of money for clients. The risk involved can be very stressful, so the representative should be confident with your money.
PPC is hands down the most cost efficient and effective form of marketing available to you today. But choosing the wrong firm to handle your account can be detrimental and costly.

I hope my questions help you in your hunt.

Merely to confirm our authority on the topic, run a search for ‘Google Adword Certified’ on Google and we will rank #3 only behind Google itself(#1 and 2).

Internet Marketing Works!

Yes, internet marketing works! When you think of looking up information or an address where do we usually turn to? If you said the internet you are correct (MSN, Yahoo, AOL and Google).

Google holds about a 70% stake in the internet search business. So why is Google, so important? Because if you rank on the first page for search terms related to your business is likely to increase a great deal, because majority of users do not go past the first page to find results.

There are several way to the top of Google’s rankings, but one leaps ahead of the rest in terms of return on investment Blog, Blog and Blog you can never blog enough.

Google uses the most current information to rank. BTW there is a complicated formula they use to rank their Search Engine Optimization. Also, if you notice when you go to http://www.google.com if you type in a search term and at the very top of the page towards the right hand side it says “sponsored links.” These are links and text that companies are paying for. How do you pay for these? You can hire a Google AdWords professional to do what is called Pay Per Click marketing, so you only pay for what people use. In other words, the price depends on what “words” you choose. Very common words are going to cost you more money, but again it’s about ranking in the top five results.

It’s Got a Good Beat ... and You Can Dance to it

I love PPC.  I also love music.  Put them together and what do you get?  Beats and Rhymes by Chuck Lewis - The Poetic Prophet.  Scott first found this, but he only discussed SEO! This talented musician breaks down internet marketing especially PPC into basic segments.  You can check him out on You Tube where he’s known as the SEO Rapper.

I came across this gifted project coordinator/marketing specialist, singer/songwriter in a marketing e-mail.  He has a number of videos that inform and entertain covering topics such as Design Coding, Link Building, Conversion Closing even Social Media Addiction.  I especially like Paid Search 101, “Check the cpc, that’s the cost per click.  Make a judgement call, is it worth that hit?  If it is then keep it, if it’s not then delete it.  Stay within your budget, that’s not a big secret.  Track your results, reporting is critical and set your goals right, be Google Analytical.”

http://www.youtube.com/watch?v=c96LTLlaXew.

The SEO Rapper takes complex concepts and tells a story.  Set in a format anyone can understand, PPC is not so overwhelming.  It’s fun, it’s got a good beat and you can dance to it.