Atilus Internet Marketing & Web Development

Perhaps you have been approached by someone telling you that you need to blog, then again maybe you haven’t. Though blogging has been around for almost 10 years, it hit the mainstream about 5 years ago. Either way, you are probably wondering; How can blogging help me? or Why do I need to blog? There are many reasons why you may want to blog even if you don’t feel the need or if you don’t like writing.

So why should you blog?

The Short Version:
Blogging gets more visitors to your website.

The Long Version:
Blogging really gets more visitors to your website.

If you would like a more in depth explanation on how blogging is helpful please Read the rest of this entry …

03 Oct | Post by Jermaine Primus. Filed under Internet Marketing, Blogging, Blogs, Search Engine Optimization, FAQs.

What Are Standards?

The “standards” are a set of guidelines set aside by the W3C (world wide web consortium) that detail how certain technologies are to be implemented. They dictate the format and use of code to ensure compatibility across multiple platforms, software, devices (TV, PC, Cellphone, Windows, Mac). Web browsers used to abide by their own set of individual web rules (and some still do). You had to write different code in different ways across different browsers to achieve the same affect across multiple browsers/platforms. Rather than just writing one set of code, this multiple-code multiple-platform format was very frustrating as designers and web developers had to essentially create sseparate websites for every instance.

Why You Should Care?

Standards Website Save You Money

Current modern standards help save you money. When a web design company says they develop websites to standards using XHTML & CSS it means the site can (usually) be created quicker - and will absolutely lead to easier site wide updates (design or content). The separation of the different layers of a website means that every component can be accessed quickly leading to very fast updates.

Standards-Based Websites Make You Money

More often than not the goals you’ve set for your website is to have your visitors DO something. Do you want your visitors to sign up for a newsletter, purchase a product, or contact you regarding your service? Sure, but before they can do something, they must first find your site. How do people find your website? With Search Engines! A standards-based website will give you a HUGE advantage over your competition. Proponents of standards-based XHTML & CSS websites often neglect this big fact.

With proper coding your web design company takes out any road blocks in the search engine process, meaning your site can do well in the search engines. When you do well in the search engines it means people can find your website, contact you for your services or purchase your products. Unoptimized, non-standards websites often have images, and old code that impede the search engines’ ability to get to your content.

25 Sep | Post by Zach Katkin. Filed under Web Design, WVO, FAQs.

Ok, so you’ve heard us flash around this title “Client Representative” and you might have a few questions about this position.

Questions like:

• Isn’t “Client Representative” just a fancy name for a Sales Rep?
• What does a Client Representative really do?
• What qualifications does a Client Representative need to have?
• Can anyone be a Client Representative?
• How did I end up with my current Client Representative?

Hopefully, after reading this post you will understand what your CR does and how you can utilize his/her services.

Isn’t “Client Representative” just a fancy name for a Sales Rep?

Well, I suppose it depends on what you define as a Sales Rep. If your definition is a person that handles a transaction for you one time or someone who comes back to you only when they want you to buy; then it most certainly is not. For the Client Representative (CR) selling is not the priority, no really it’s not. Instead your CR is your company’s personal web/marketing strategist. Which leads me to the next question…

What does a Client Representative really do?

As your personal web/marketing strategist, it is the CR’s responsibility to ensure that all of your goals for the Internet are met and in many cases, surpassed. During the planning phase, the CR is there it make certain that your project is properly planned out and that you are only receiving the services that you require. In the production phase, the CR will be in constant contact with you to handle all of your questions regarding your project and meet with you whenever appropriate. After your project is completed, the CR analyzes the project’s outcomes and compares them with your project’s goals. The CR is always thinking outside the box to find ways to meet your company’s needs and relieve your company’s problems. In the ever-changing online world you will be glad to know that our CRs are working hard to make sure your company is successful on the Net.

What qualifications does a Client Representative need to have?

Your success is vital to our success, and your CR is Unique ID’s connection from our company to you. Your CR is not just an outgoing person who has your best interests in mind. She/he has an understanding of our products and has experienced their effectiveness. Though they may not have as much technical knowledge as our programmers or as much artistic flare as our designers they do have overall experience in utilizing all of our services. They also have the uncanny ability to connect our services to your needs in an appropriately timed manner. Our company believes in ongoing education and we are constantly sharing ideas and testing theories to help make sure that your company succeeds.

Can anyone be a Client Representative?

I suppose you can be anything you put your mind to, however, our CRs are specially groomed for this position. They must be customer driven as opposed to sales driven. They must be able to strategize with you, our client, and have an overall feel for your mission, plans, troubles, and competition. And of course they must have knowledge of the Internet and a desire to learn about its ever-changing landscape. Although anyone could be a CR, our CRs are handpicked with you in mind.

How did I end up with my current Client Representative?

Well, currently CRs have been matched with you based on your location and size. In the future we will match clients to CRs who have the same interests as well. For example if you own a construction company and one of our CR’s has a construction background then they may be matched together, or if your company needs a large Pay-Per-Click (PPC) campaign and another CR previously worked with PPC budgets then we may match them together. Right now our CRs’ skills have and will continue to meet and hopefully exceed your expectations.

I hope this gives you more insight on the level of commitment we give to each and every client. If you are not currently utilizing all of your Client Representative’s potential, why not call him/her today. They will truly love to help.

19 Jul | Post by Jermaine Primus. Filed under Business, Clients, FAQs.