Web design and Internet marketing businesses sprout daily. They are low- to no-barrier and technology is becoming more accessible to the do it yourselfer in each of us. Small business owners are able to pull back the curtain more and more to see the wizard. The ever so wonderful wizard… Who do the Big Guys [...]

Here it is at last! Google has made some changes that we think will benefit clients who are looking for advanced operability without even paying for (dare we say it) a WEBSITE! Call with Joe DeMike Atilus CEO Zach Katkin recently had the chance to be on a phone call with Joe DeMike, Brand and [...]

What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics’ conversion tracking? Find out… learn more about how to setup google conversion tracking. Introduction to Conversions This initial introduction to tracking conversions will cover what a conversion is, why you MUST be tracking conversions, and finally an introduction to technically setting up [...]

We received an email from Google yesterday and it’s clear that they think Mobile is the direction to head in, in 2012. They’ve come out with a great big promotion revolving around Mobile – and if that constant “new text” ding the iPhone makes showing up EVERYWHERE! isn’t enough to prove to you that Smart [...]

Coming off the heals of our recent acceptance as a Google  AdWords Certified Partner, Atilus has also been accepted into the newly formed “Google Engage for Agencies” program. The newly formed program, designed exclusively for agencies that meet the program’s requirements provides additional tools for getting the most out of AdWords. This includes: additional training [...]

Atilus is VERY proud and excited to announce that we have just been certified as an AdWords Certified Partner. Various members of our team have been certified AdWords Professionals, which is one of the pre-requisites to becoming an AdWords Certified Partner. Partner status is dedicated to full firms only, and only when they meet certain [...]

I was on a call the other day with the owner and creator of one of the web’s premier advertising platforms. The conversation bounced around, but one thing we touched on was the problem of online advertising. The truth is – for most small businesses, it’s still too damn complicated! Even though it really needn’t [...]

I know internet marketing is still very mysterious, difficult to comprehend and often easy for marketers to hide behind fraudulent or misleading web analytic reports and false promises, which ultimately lead to zero delivery. It sucks. I know. But I’m here to help… Here is a list of the 5 questions you ABSOLUTELY should be [...]

Yes, internet marketing works! When you think of looking up information or an address where do we usually turn to? If you said the internet you are correct (MSN, Yahoo, AOL and Google). Google holds about a 70% stake in the internet search business. So why is Google, so important? Because if you rank on [...]

I love PPC.  I also love music.  Put them together and what do you get?  Beats and Rhymes by Chuck Lewis – The Poetic Prophet.  Scott first found this, but he only discussed SEO! This talented musician breaks down internet marketing especially PPC into basic segments.  You can check him out on You Tube where [...]