I’ve been on a mission lately – to educate businesses on what matters to their bottom line. Do you feel you’re spending too much on conventional advertising (yellow pages, print magazines, etc.) and not seeing a return? Struggling to get to the next level? Sick of being a slave to the stop-start cycle all small [...]

We’re very excited and honored to announce that Atilus has been chosen exclusively by Google to host a Google Engage live-streaming broadcast event, featuring talks from Google’s top thought-leaders, including their VP of Americas Marketing, Director of Agency Development, and Head of Channel Managed Agencies. This 90-minute live-streaming event on March 5 will focus on [...]

“Making it easier to reach people in all the moments that matter – all from a single campaign.” This is the idea behind Google AdWords’ new enhanced campaigns. Google AdWords has long been the biggest player in the world of paid search advertising and has helped businesses of many sizes attract new customers through the [...]

Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you were looking for. Did you think about HOW you got to that point? You may not know this, but there is an entire industry that [...]

Social media advertising can cause some to be a big skeptical (myself included). However, I recently had the opportunity to find out what it is like to advertise on LinkedIn (if you don’t know what LinkedIn is, check out this blog for a little refresher). The LinkedIn Difference I find that LinkedIn is a great [...]

Web design and Internet marketing businesses sprout daily. They are low- to no-barrier and technology is becoming more accessible to the do it yourselfer in each of us. Small business owners are able to pull back the curtain more and more to see the wizard. The ever so wonderful wizard… Who do the Big Guys [...]

Here it is at last! Google has made some changes that we think will benefit clients who are looking for advanced operability without even paying for (dare we say it) a WEBSITE! Call with Joe DeMike Atilus CEO Zach Katkin recently had the chance to be on a phone call with Joe DeMike, Brand and [...]

What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics’ conversion tracking? Find out… learn more about how to setup google conversion tracking. Introduction to Conversions This initial introduction to tracking conversions will cover what a conversion is, why you MUST be tracking conversions, and finally an introduction to technically setting up [...]

We received an email from Google yesterday and it’s clear that they think Mobile is the direction to head in, in 2012. They’ve come out with a great big promotion revolving around Mobile – and if that constant “new text” ding the iPhone makes showing up EVERYWHERE! isn’t enough to prove to you that Smart [...]

Coming off the heals of our recent acceptance as a Google  AdWords Certified Partner, Atilus has also been accepted into the newly formed “Google Engage for Agencies” program. The newly formed program, designed exclusively for agencies that meet the program’s requirements provides additional tools for getting the most out of AdWords. This includes: additional training [...]