I’ve been on a mission lately – to educate businesses on what matters to their bottom line. Do you feel you’re spending too much on conventional advertising (yellow pages, print magazines, etc.) and not seeing a return? Struggling to get to the next level? Sick of being a slave to the stop-start cycle all small [...]

How to Remove Bad Reviews – Atilus’ 8 step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously growing your business. This article won’t really talk about how to remove bad reviews online – that’s really not possible. There’s no legitimate service or company you can pay to eliminate a [...]

If you’re familiar with the marketing and advertising industry, you know that the AIDA Model has been around for quite some time. My professors spent endless hours talking about this and it even was part of a presentation at the Conversion Conference last fall – I’m now beginning to understand WHY it’s important. I used [...]

2008 was not the best year to be a small business owner – the financial downturn caused the crumbling of businesses all around. Given that Lee County was one of the hardest hit areas during the recession (9% unemployment in August 2008), being a small business owner in the area was twice as hard. 5 [...]

Web designers, developers, and marketers can agree on one thing: websites are designed for conversions (conversions being purchases, email list signups, or any other goal that suits your business growth). Last fall, I had the amazing opportunity to represent Atilus at the world-renowned Conversion Conference – the ONLY conference dedicated to web conversions and optimizing [...]

We’ve practically built this company on being the experts when it comes to web design pricing. Years ago, our sales director at the time – Scott – wrote the post with my guidance and we’ve been enjoying the traffic, leads, and fame (and flames) ever since. From this came various media mentions and other great [...]

Two new leads came in this afternoon and I thought my conversation (and emails) would be great for the blog. It’s an insight into the process, as well as my own personal thoughts regarding the web world (and search engine optimization in particular). Hopefully too, it helps you – our audience, our clients, and potential [...]

I just finished Mike Monteiro’s Design is a Job – the 7th book in the A Book Apart Series – “Brief books for people who make websites.“ I loved it. I hated it. – I HIGHLY RECOMMEND you buy this book. As Sarah Parmenter elegantly put it… This book is basically all the mistakes I learnt over [...]

Monique Olivera, previous owner of Extra Media Marketing, Inc.  joins Atilus as Senior Web Developer this past June. Monique is originally from Brazil but her heart belongs in Florida for the past ten years. She graduated in 2009 with a Bachelor of Science in Information Technology and soon after fell in love with all things [...]

There are a few key things you should understand about the web, that combine the service you choose, your content, and some of the other elements we’ve already learned about that are vital to your success. The following are placed in order of importance (as much as possible): The address of your site matters – [...]