Internet Marketing
Posted by Zach Katkin | April 25th, 2013 | No Comments »
I’ve been on a mission lately – to educate businesses on what matters to their bottom line. Do you feel you’re spending too much on conventional advertising (yellow pages, print magazines, etc.) and not seeing a return? Struggling to get to the next level? Sick of being a slave to the stop-start cycle all small [...]
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Posted by Zach Katkin | April 1st, 2013 | No Comments »
How to Remove Bad Reviews – Atilus’ 8 step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously growing your business. This article won’t really talk about how to remove bad reviews online – that’s really not possible. There’s no legitimate service or company you can pay to eliminate a [...]
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Posted by Kristen Bachmeier | February 12th, 2013 | 1 Comment »
It’s no secret that I only watch the Super Bowl for the commercials. When a company sets aside $3-4 million for a TV spot, I (along with millions of other marketing professionals) am definitely going to pay attention. Super Bowl XLVII garnered over 108 million views this year and had plenty of worthwhile ads, but [...]
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Posted by Kristen Bachmeier | February 8th, 2013 | No Comments »
Psychology is the study of the mind. Marketing is the study/practice of selling to consumers. Web design is creating an aesthetically pleasing website online. How can these things intertwine? It may look like these terms were just stuffed together to create a blog post title, however, these terms are interlinked in ways that many don’t [...]
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Posted by Kristen Bachmeier | January 22nd, 2013 | No Comments »
If you’re familiar with the marketing and advertising industry, you know that the AIDA Model has been around for quite some time. My professors spent endless hours talking about this and it even was part of a presentation at the Conversion Conference last fall – I’m now beginning to understand WHY it’s important. I used [...]
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Posted by Zach Katkin | August 16th, 2012 | No Comments »
We’ve practically built this company on being the experts when it comes to web design pricing. Years ago, our sales director at the time – Scott – wrote the post with my guidance and we’ve been enjoying the traffic, leads, and fame (and flames) ever since. From this came various media mentions and other great [...]
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Posted by Zach Katkin | July 31st, 2012 | 1 Comment »
Two new leads came in this afternoon and I thought my conversation (and emails) would be great for the blog. It’s an insight into the process, as well as my own personal thoughts regarding the web world (and search engine optimization in particular). Hopefully too, it helps you – our audience, our clients, and potential [...]
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Posted by Kristen Bachmeier | June 19th, 2012 | No Comments »
Social media advertising can cause some to be a big skeptical (myself included). However, I recently had the opportunity to find out what it is like to advertise on LinkedIn (if you don’t know what LinkedIn is, check out this blog for a little refresher). The LinkedIn Difference I find that LinkedIn is a great [...]
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Posted by Zach Katkin | June 2nd, 2012 | No Comments »
There are a few key things you should understand about the web, that combine the service you choose, your content, and some of the other elements we’ve already learned about that are vital to your success. The following are placed in order of importance (as much as possible): The address of your site matters – [...]
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Posted by Zach Katkin | May 7th, 2012 | No Comments »
Thinking about “getting into bed” with an Internet Advertising Agency? Want to hire a company for web design and Internet marketing, but not sure where to start or what will be required of you? This article will help you navigate your own responsibilities when dealing with an Internet marketing firm, and what you can expect from the [...]
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