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Welcome to the Atilus Blog, keeping you up-to-date on the web and how it affects your business.

Internet Marketing

7 Rules for Working With an Internet Advertising Agency

Posted by Zach Katkin | May 7th, 2012 | No Comments »

Thinking about “getting into bed” with an Internet Advertising Agency? Want to hire a company for web design and Internet marketing, but not sure where to start or what will be required of you? This article will help you navigate your own responsibilities when dealing with an Internet marketing firm, and what you can expect from the [...]

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Why Choose Atilus?

Posted by Matt Visaggio | March 19th, 2012 | No Comments »

Web design and Internet marketing businesses sprout daily. They are low- to no-barrier and technology is becoming more accessible to the do it yourselfer in each of us. Small business owners are able to pull back the curtain more and more to see the wizard. The ever so wonderful wizard… Who do the Big Guys [...]

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Top 5 Excuses on Why the Web Won’t Work

Posted by Zach Katkin | March 7th, 2012 | No Comments »

I hate excuses, and want to vomit every time I hear a “seasoned” business owner rattle one off as a “reason” for their decision to NOT go with a website or Internet marketing for their next marketing endeavor. My weak stomach, lack of patience, and inability to “sell” business owners on the web aside this [...]

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Google and Wikipedia: Why You Need To Pay Attention to This Relationship

Posted by Matt Visaggio | February 23rd, 2012 | No Comments »

The genesis for this post came from doing some significant keyword research for one of our partner’s clients with SEOmoz’ unbelievably powerful Open Site Explorer. Doing keyword research for relative links came back with significant (and troubling) results. Wikipedia is at the top, over and over again. This is a problem. Open Source Don’t get me wrong, [...]

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Fuccillo Kia HUGE Advertising

Posted by Zach Katkin | February 6th, 2012 | No Comments »

Lots of Advertising (even “annoying” advertising) can get you far, but only so far… as the Internet and the information those find about you will smack your message down if you don’t provide a great customer experience or service.  Every once in a while a company comes along with a large advertising budget and is [...]

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Standard Rate for Wireframe Design

Posted by Zach Katkin | February 5th, 2012 | No Comments »

This post is a result of us doing research on both our existing clientele as well as the market in general and making sure we provide answers to the most common questions companies or potential clients have of the web design, development, and marketing process. What is a (Web Design) Wireframe? Or What is a Wireframe Design? [...]

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How to Setup Google Conversion Tracking

Posted by Zach Katkin | February 2nd, 2012 | No Comments »

What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics’ conversion tracking? Find out… learn more about how to setup google conversion tracking. Introduction to Conversions This initial introduction to tracking conversions will cover what a conversion is, why you MUST be tracking conversions, and finally an introduction to technically setting up [...]

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What Dating Can Teach You About Marketing

Posted by Zach Katkin | January 26th, 2012 | 1 Comment »

A couple of weeks ago I was stood up for a date. Let’s start at the beginning. I asked a “nice” young lady for her number. Let’s call her Lucy. After a few phone conversations, and coffee I invited her to my place for dinner later that weekend (I cook pretty much all of my food [...]

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Four SEO Strategies for Your Business

Posted by Paul D'Aquino | January 23rd, 2012 | No Comments »

There are a million guides out there to SEO, but we’ve distilled four great SEO strategies to help you achieve your web and Internet marketing goals in 2012. 1. Determine Your Keywords Know your keywords! Every person at your organization involved in marketing, particularly the CEO/President (as much as you may not like technology!) must know: What [...]

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Atilus Now an AdWords Certified Partner

Posted by Zach Katkin | January 14th, 2012 | 1 Comment »

Atilus is VERY proud and excited to announce that we have just been certified as an AdWords Certified Partner. Various members of our team have been certified AdWords Professionals, which is one of the pre-requisites to becoming an AdWords Certified Partner. Partner status is dedicated to full firms only, and only when they meet certain [...]

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