I’ve been on a mission lately – to educate businesses on what matters to their bottom line. Do you feel you’re spending too much on conventional advertising (yellow pages, print magazines, etc.) and not seeing a return? Struggling to get to the next level? Sick of being a slave to the stop-start cycle all small [...]

How to Remove Bad Reviews – Atilus’ 8 step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously growing your business. This article won’t really talk about how to remove bad reviews online – that’s really not possible. There’s no legitimate service or company you can pay to eliminate a [...]

It’s no secret that I only watch the Super Bowl for the commercials. When a company sets aside $3-4 million for a TV spot, I (along with millions of other marketing professionals) am definitely going to pay attention. Super Bowl XLVII garnered over 108 million views this year and had plenty of worthwhile ads, but [...]

Psychology is the study of the mind. Marketing is the study/practice of selling to consumers. Web design is creating an aesthetically pleasing website online. How can these things intertwine? It may look like these terms were just stuffed together to create a blog post title, however, these terms are interlinked in ways that many don’t [...]

If you’re familiar with the marketing and advertising industry, you know that the AIDA Model has been around for quite some time. My professors spent endless hours talking about this and it even was part of a presentation at the Conversion Conference last fall – I’m now beginning to understand WHY it’s important. I used [...]

We’ve practically built this company on being the experts when it comes to web design pricing. Years ago, our sales director at the time – Scott – wrote the post with my guidance and we’ve been enjoying the traffic, leads, and fame (and flames) ever since. From this came various media mentions and other great [...]

Two new leads came in this afternoon and I thought my conversation (and emails) would be great for the blog. It’s an insight into the process, as well as my own personal thoughts regarding the web world (and search engine optimization in particular). Hopefully too, it helps you – our audience, our clients, and potential [...]

Social media advertising can cause some to be a big skeptical (myself included). However, I recently had the opportunity to find out what it is like to advertise on LinkedIn (if you don’t know what LinkedIn is, check out this blog for a little refresher). The LinkedIn Difference I find that LinkedIn is a great [...]

There are a few key things you should understand about the web, that combine the service you choose, your content, and some of the other elements we’ve already learned about that are vital to your success. The following are placed in order of importance (as much as possible): The address of your site matters – [...]

Thinking about “getting into bed” with an Internet Advertising Agency? Want to hire a company for web design and Internet marketing, but not sure where to start or what will be required of you? This article will help you navigate your own responsibilities when dealing with an Internet marketing firm, and what you can expect from the [...]