Tying this back into knowing your media audience, not every press release you write will be noteworthy or newsworthy. What you consider news, others may consider advertising. At the same time, your competition is likely trying to build relationships with key media personnel to build their Name ID, reputation, and service offering for their clients [...]

This is part two of a three part series on media relations. Breathe: you can do this! The first step in preparing a press release doesn’t have anything to do with writing the release at all. You have to have a list of media to receive the list – and who are responsive to your [...]

This is part one in a three part series that analyzes press releases from a media relations perspective. What Is A Press Release? Any communication professional will tell you that managing messages effectively is difficult. There are so many “voices” and “authorities” that may be contrary to your, or your client’s, message that it becomes [...]