Web design and Internet marketing businesses sprout daily. They are low- to no-barrier and technology is becoming more accessible to the do it yourselfer in each of us. Small business owners are able to pull back the curtain more and more to see the wizard. The ever so wonderful wizard… Who do the Big Guys [...]

Here it is at last! Google has made some changes that we think will benefit clients who are looking for advanced operability without even paying for (dare we say it) a WEBSITE! Call with Joe DeMike Atilus CEO Zach Katkin recently had the chance to be on a phone call with Joe DeMike, Brand and [...]

What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics’ conversion tracking? Find out… learn more about how to setup google conversion tracking. Introduction to Conversions This initial introduction to tracking conversions will cover what a conversion is, why you MUST be tracking conversions, and finally an introduction to technically setting up [...]

We received an email from Google yesterday and it’s clear that they think Mobile is the direction to head in, in 2012. They’ve come out with a great big promotion revolving around Mobile – and if that constant “new text” ding the iPhone makes showing up EVERYWHERE! isn’t enough to prove to you that Smart [...]

I was on a call the other day with the owner and creator of one of the web’s premier advertising platforms. The conversation bounced around, but one thing we touched on was the problem of online advertising. The truth is – for most small businesses, it’s still too damn complicated! Even though it really needn’t [...]

Are you thinking about using LinkedIN’s advertising? Well I was too! And as I explained in a previous post… I like to test all advertising and new technology on Atilus BEFORE applying it or pushing it to clients.  About two weeks ago I wrote a post about our decision to test out LinkedIN’s advertising system [...]

A couple of days ago I received an email from LinkedIN. Background on my Experience With LinkedIN: I have been a member of LinkedIN since day 1, but honestly, up until recently I thought it was complete rubbish. It just tries too hard to be everything else, although I’m starting to appreciate some of the [...]

Atilus is proud to announce the launch of the Quabbin Online Credit Union website. Out latest client has successfully launched their new website and we would like to congratulate them. This is a landmark occassion as Quabbin is the only online-only credit union in the country. Through their innovative use of technology they hope to [...]

I know internet marketing is still very mysterious, difficult to comprehend and often easy for marketers to hide behind fraudulent or misleading web analytic reports and false promises, which ultimately lead to zero delivery. It sucks. I know. But I’m here to help… Here is a list of the 5 questions you ABSOLUTELY should be [...]

Yes, internet marketing works! When you think of looking up information or an address where do we usually turn to? If you said the internet you are correct (MSN, Yahoo, AOL and Google). Google holds about a 70% stake in the internet search business. So why is Google, so important? Because if you rank on [...]