I’ve been on a mission lately – to educate businesses on what matters to their bottom line. Do you feel you’re spending too much on conventional advertising (yellow pages, print magazines, etc.) and not seeing a return? Struggling to get to the next level? Sick of being a slave to the stop-start cycle all small [...]

How to Remove Bad Reviews – Atilus’ 8 step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously growing your business. This article won’t really talk about how to remove bad reviews online – that’s really not possible. There’s no legitimate service or company you can pay to eliminate a [...]

Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you were looking for. Did you think about HOW you got to that point? You may not know this, but there is an entire industry that [...]

Two new leads came in this afternoon and I thought my conversation (and emails) would be great for the blog. It’s an insight into the process, as well as my own personal thoughts regarding the web world (and search engine optimization in particular). Hopefully too, it helps you – our audience, our clients, and potential [...]

There are a few key things you should understand about the web, that combine the service you choose, your content, and some of the other elements we’ve already learned about that are vital to your success. The following are placed in order of importance (as much as possible): The address of your site matters – [...]

Web design and Internet marketing businesses sprout daily. They are low- to no-barrier and technology is becoming more accessible to the do it yourselfer in each of us. Small business owners are able to pull back the curtain more and more to see the wizard. The ever so wonderful wizard… Who do the Big Guys [...]

The WordPress platform is one of the best solutions for people who are interested in updating their own website and getting the best return on their efforts in terms of search engine optimization. To create a optimized posts using WordPress here are the top tips you should do to make sure you get ranked through [...]

What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics’ conversion tracking? Find out… learn more about how to setup google conversion tracking. Introduction to Conversions This initial introduction to tracking conversions will cover what a conversion is, why you MUST be tracking conversions, and finally an introduction to technically setting up [...]

There are a million guides out there to SEO, but we’ve distilled four great SEO strategies to help you achieve your web and Internet marketing goals in 2012. 1. Determine Your Keywords Know your keywords! Every person at your organization involved in marketing, particularly the CEO/President (as much as you may not like technology!) must know: What [...]

You may have noticed many new changes to Google. Over the course of the last couple of months Google has changed a large number of major features in how you and I interact with their search. Overall we at Atilus believe the changes have been very beneficial – if somewhat cumbersome at times for us [...]