I’ve been on a mission lately – to educate businesses on what matters to their bottom line. Do you feel you’re spending too much on conventional advertising (yellow pages, print magazines, etc.) and not seeing a return? Struggling to get to the next level? Sick of being a slave to the stop-start cycle all small [...]

#FGCU #FloridaGC #FloridaGulfCoastUniversity #DunkCity – what do these terms have in common? All were trending topics on Twitter at some point this weekend. All were topics I’d never expect to see trending on Twitter at any point. As a Fort Myers native and recent graduate of FGCU (Class of 2012!), I’ve become accustomed to having [...]

It’s no secret that I only watch the Super Bowl for the commercials. When a company sets aside $3-4 million for a TV spot, I (along with millions of other marketing professionals) am definitely going to pay attention. Super Bowl XLVII garnered over 108 million views this year and had plenty of worthwhile ads, but [...]

Social media advertising can cause some to be a big skeptical (myself included). However, I recently had the opportunity to find out what it is like to advertise on LinkedIn (if you don’t know what LinkedIn is, check out this blog for a little refresher). The LinkedIn Difference I find that LinkedIn is a great [...]

There are a few key things you should understand about the web, that combine the service you choose, your content, and some of the other elements we’ve already learned about that are vital to your success. The following are placed in order of importance (as much as possible): The address of your site matters – [...]

Pinterest is the hottest topic in social media trends today. At least in terms of bloggers jumping in to classify what it is and what this means. So, today I clicked on over and signed up for a Pinterest account. Just to be clear, what I write is based on Atilus’ desire to focus on [...]

Social media marketing has certainly been the hottest topic in business over the last year or two. Entrepreneurs and start up businesses have been popping up all over the place creating thousands of new Facebook, Twitter and YouTube accounts. Unfortunately many of these businesses are leaping ahead with unrealistic expectations only to become stumped as [...]

I found an article late last night entitled “Bye Bye Birdie: Why Twitter is on the Outs” that really sparked my interested in writing this article. The question of  “Should your business use Twitter?”  has come up more than once and it’s mostly been lumped in with social networking. In general I feel, and this [...]

A couple of days ago I received an email from LinkedIN. Background on my Experience With LinkedIN: I have been a member of LinkedIN since day 1, but honestly, up until recently I thought it was complete rubbish. It just tries too hard to be everything else, although I’m starting to appreciate some of the [...]

Lately, more than any other question I get asked about Social Media. If you’re like most businesses I’ve talked to you’re probably wondering: What do you think about social media; is it right for your business? How do you implement social services and which ones are best? How much does it cost, I’ve heard it [...]