Psychology is the study of the mind. Marketing is the study/practice of selling to consumers. Web design is creating an aesthetically pleasing website online. How can these things intertwine? It may look like these terms were just stuffed together to create a blog post title, however, these terms are interlinked in ways that many don’t [...]

We all know there are no “set” rules for designing a website. Like any other form of art (and advertisement), the design is completely subjective. However, there is one thing that ALL websites have in common: the need to get a certain message across. While the end action or conversion may be different (i.e. making [...]

Trust: it’s the foundation for all things in business. It doesn’t matter what product or service you provide – your customers (whether business or final consumer) must trust that you can provide it, and provide it well. However, one problem arises with this. Some of us don’t even know which of our friends to trust [...]

Web designers, developers, and marketers can agree on one thing: websites are designed for conversions (conversions being purchases, email list signups, or any other goal that suits your business growth). Last fall, I had the amazing opportunity to represent Atilus at the world-renowned Conversion Conference – the ONLY conference dedicated to web conversions and optimizing [...]

We’ve practically built this company on being the experts when it comes to web design pricing. Years ago, our sales director at the time – Scott – wrote the post with my guidance and we’ve been enjoying the traffic, leads, and fame (and flames) ever since. From this came various media mentions and other great [...]

Two new leads came in this afternoon and I thought my conversation (and emails) would be great for the blog. It’s an insight into the process, as well as my own personal thoughts regarding the web world (and search engine optimization in particular). Hopefully too, it helps you – our audience, our clients, and potential [...]

In this final training session, we tackled more addons – both free and paid – and other built in features of ExpressionEngine to finalize our new site and improve the backend. Here are some more default features in ExpressionEngine. Default Contact Form The user guide has instructions on how to implement a default contact form [...]

This training session has hit the bread and butter of ExpressionEngine and we went over several built in features. What a relief – so far I had thought EE was a skinny skeleton. Built in Search Functionality Simple Search Capability EE offers built in search functionality. It’s a straightforward process, just a matter of adding [...]

Our third ExpressionEngine training class started with mention that would be fast-paced. With this teacher, I wasn’t sure how much faster could it be! In the beginning of our class, an interesting Q & A by a concerned PHP developer ensued; he (as we all) was curious about the ease of integration between PHP and [...]

In the second Creat-ee training session of ExpressionEngine unlike the theorical first class, we jumped right into real-world practice and how to create Channels, Categories and entries, basically all the bits and pieces that make up a website. I now realize the astounding size of the underground mafia behind ExpressionEngine. Since ExpressionEngine is fairly new [...]