2009 - The State of Web Development
This post is primarily for web developers, but might contain some valuable information for business owners, and marketing & sales directors as well.doe
2009 is sucking!
Well, for the most part right? We’re having plane crashes, and fires galore, not-to-mention, the too often mentioned collapse of the global economy sparked from the downfall of the real estate market (and real estate backed securities) that subsequently toppled some of the oldest, and most prestigious financial institutions in U.S. history. There seems to be little hope.
But, I truly believe there is. Tight money is forcing businesses, small and large, to really take a look at themselves, and their spending, and demanding that changes be made. We’ve already started doing this and are continuing to do so on a weekly, if not daily, basis. Everything can be done more effectively, efficiently, and for lower costs if one really tries. Processes can be refined and new technology implemented to really make your company sing.
And, this brings me to the meat of this article. 2009, and years to come, will be phenomenal for the web industry. Personally, I believe this global crisis is really the match that will give blaze to the web as the de-facto way of doing, marketing, and managing your business - regardless of size or industry.
How To Grow Your (or Your Clients’) Business
Although there are many examples of the Internets power in terms of reach and exposure I can give you one simply and quickly. A client recently came to us, asking for assistance with their web development and internet marketing. This client was ahead of the curve. This particular business had a website, had some content, and had even made the time and money investment (and foresight) to participate in online marketing (pay per click marketing through Google AdWords).
Now, they were doing OK. With an average 3 - 4 leads/sales from the web per week. Not a bad deal. Does your newspaper ad bring in that kind of business? After evaluating their whole setup we came up with an action-plan (and are continually meeting with the client to refine and come up with additional creative ideas) in order to get more leads and sales in. The client is now averaging:
- 2 Leads/Sales Every Day
- Approximately $200,000 in annualized revenue per month (client service is monthly)
- At this level they are poised to bring in approximately $2.5 Million this year just from the Internet
Now keep in mind, this is over a 500% INCREASE from a company that was ALREADY ahead of the curve. Additionally, this is a COMPLETELY LOCAL BUSINESS. In this particular industry, conventional wisdom (as my team and I have come to learn) is that for this product’s consumers will never travel more than 5 - 10 miles to use it - it is VERY GEOGRAPHICALLY SPECIFIC. Additionally this does not account for sales that originate from the Internet, but are not being tracked (phone calls or walk-ins).
And this is a trend across the board. We have business owners who are finally switching their $5000 - $10000 print budgets over to digital mediums (albeit much less than before) and receiving the same or more traffic and sales. And they are bringing in 10’s or 100’s of thousands of additional dollars every month.
So what does this mean for us web developers? Well, the tides are finally turning. Magazines and newspapers are dropping left and right because they are just too heavy. Their infrastructure is so expensive and this can only be supported by expensive advertising. And, unfortunately, for the time being, the advertising is too expensive and does not get enough results to justify this expense.
So, 2009 and the years to come will offer a lot of opportunity for web developers, stemming from new and existing businesses looking to get the most from their advertising dollars. Keep in mind, it’s not about the best looking design, the best customer service, or the trendiest office, but it’s about results.
Does your marketing product (website and the steps you take to make it search engine friendly and marketable) deliver?
If the answer is no, or you simply don’t know, and you are simply trying to get your customers online as quickly or inexpensively as possible with no consideration for what your website must REALLY do Get out of the business, or start studying!
Because your website must get in front of your clients’ target audience and provoke them to act (purchase, signup, etc).
This is the direction every web developer should be looking.
Tell Us What You Think
Previous entry: Basecamp Project Management Review
Blog Home
Search The Blog
Recent Entries
Archive
- August 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- October 2009
- September 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
Categories
Make $100. refer a friend or business | find out more Non-Profit. get the help you need | apply now
What Others Are Saying (36)
You are right Katkin. Internet Marketing is getting its way from Conventional Marketing. More and More business are now turning towards internet abd specially in this period of recession, it getting more growth.
I’m a member of a new forum known as “Jobs Based from Home”. It’s a forum, but more like a community. It’s basically all about how to’s, and what to do’s to get yourself motivated to get a job online. Tips, Strategies, and even Questions you might have on how to make it happen. Like I said, it’s pretty new, so right now it’s all about questions. If interested, check out my URL. http://jobsbasedfromhome.info/www/info/index.php
it’s true
2009 is sucking!
the economic downswing has make the revenue of many website owners down to 50%
but yet internet gives a more affordable way to run a business
we will see where the equilibrium is
This is a really good article! Internet Marketing is stock market today getting its way from Conventional Marketing. More and More business are now turning towards internet abd specially in this period of recession, it getting more growth. Thanks for the appreciative comments.
Tight money is forcing businesses, small and large, to really take a look at themselves and their spending, and demanding that changes be made.
its true that internet marketing has become very popular.almost every business is turning towards internet marketing these days.
This is a really good article! Internet Marketing is stock market today getting its way from Conventional Marketing.
Internet Marketing is stock market today getting its way from Conventional Marketing. More and More business are now turning towards internet abd specially in this period of recession, it getting more growth.
Sorry man, the link you posted to wisdomtalks.com doesn’t work for me… Maybe it’s just a problem of my corporate proxy but anyways maybe there is an alternative one? Thanks in advance
Jobs-chennai.com - Freshers Jobs Chennai | Freshers Job Openings, Chennai Jobs, Government Jobs, Latest Jobs Chennai, MBA Jobs Chennai, IT Software Jobs Chennai, BPO jobs
Hello guys!
Really an great survey about website development and In my experience as a web developer, I’ve found that server-side scripting languages can do much more than client-side. Though both have their uses. I recommend focusing on server-side, while still getting a good grasp on client-side….
Greetings!
What is the best website to get freelancer jobs for who works with development web? mainly I’m from United States and would like to get a freelancer work in another country…
It is a nice article. This company provides Web design, programming and SEO services. They have their development center in India, reason for the affordable price.
best seo company
Software development is a GREAT avenue to pursue. There are few other jobs in America where you can work 9 to 5 and potentially earn $100K+ with just a bachelors degree. It is interesting and challenging. Yes, there are definitely $100k+ jobs if you are talented, keep learning and bring a lot of experience to the table.
I planned to do web design projects at my own. I need to interact with the customer & need to collect requirements from them and I will design web pages for them. Please help me to make it well.
great information…....
great information…..
I am pleased to post my comments for your writing skill because your given info deserves it and through this I could find complete info! Thanks for the post.
I really want to make some extra money working from home and am interested in learning Internet marketing. I currently stay at home with my two little kids but would be able to devote about 25 hours a week to Internet marketing.income tax returns
In the real world if there was a financial meltdown to the degree that they went out of business it would affect all asset managers and NO ONE would get their money, deposit insurance or not.
online tax returns
As long as you are a genuine internet marketing guru, webmaster or seo specialist with your genuine money making internet or e commerce business, I would be happy to start learning from your experience and knowledge.myspace layouts
Sources like the one you mentioned here will be very useful to me! I will post a link to this page on my blog. I am sure my visitors will find that very useful.
promotional products
admire the valuable information you offer in your articles. I will bookmark your blog and have my children check up here often. I am quite sure they will learn lots of new stuff here than anybody else!
Jumping Castle
One of my goals requires that I find the time to exercise. I’m trying to visualize how online coaching can help me wit this goal.
drink coasters
It’s basically all about how to’s, and what to do’s to get yourself motivated to get a job online.
statistics sound wonderful and show hard work
Thanks for helpful information you catch up us with your instructional explanation.
I feel delighted to read such a good post, I would like to thank the Author for this marvelous efforts.this post is good in regards of both internet marketing as well as information. Thanks for the post.
Greatest benefit of online marketing is that there are no limits to geography. Almost any business can reach customers even on other side of world. Ignoring online marketing is a big mistake and those who get into it are getting competitive advantage
Very interesting link - I just did a quick check, looks like a pretty good tool! Thanks for the find!
car accident insurance claim
Considering that you’re an expert in web development I would say that this article is a real eye opener towards the great opportunities the Internet has to offer. I couldn’t agree more, running our business without the internet is a huge handicap today.
it’s not about the best looking design, the best customer service, or the trendiest office, but it’s about results.
, it’s not about the best looking design, the best customer service, or the trendiest office, but it’s about results.
It is really helpful blog.I just couldn’t leave your website before saying that I really enjoyed the quality information you offer to your visitors.It is useful for a person he don’t know anything about Muslim religion.Keep posting.
Tight money is forcing businesses, small and large, to really take a look at themselves, and their spending, and demanding that changes be made. Hollywood Public Relations
Very useful Stuff for web Designer