The Key To Successful Blogging

Posted by Zach K. on Tuesday, February 13, 2007

It is a myth that blogs fail for the following reasons:

Bad content
Bad grammar
Posts are too long or too short

Sure, bad content doesn’t help. But can every blog author create a winning post everytime? Bad grammar can be distracting, and posts that are too long or too short can be as equally frustrating.

But, typically, the reason blogs fail is simple:

Consistency

Authoring a blog is hard work. It is hard work to consistently sit down and write, especially after a long day of doing exactly what you are writing about. But, that is what you must do. Pick a day, a time, a format, and write. I try to write one good substantive post a week. In between, when I have epiphanies and need to quickly convey some knowledge to my audience or reveal the latest gadget/cool thing online I will author a small, quick post.

And don’t fool yourself, authoring a blog only gets to be more work. Too often I have seen authors pumped in the beginning, authoring lots of healthy sized posts every single day only to burn out and, 6 months down the road, be publishing every couple of months. Don’t let this be you. Set a goal, a routine and stick to it. As your number of readers and subscribers grow, it will help motivate you, but remember the bigger your audience the more you will be expected to write, consistently.