3D Virtual Reality Opportunities

Second LifeI was a Sims addict for about two years.  I built neighborhoods, created families, even downloaded Sims of my favorite celebrities.  I cried with joy when babies were born, cried with sorrow when my favorite characters died and laughed like a lunatic when people were stolen away by aliens or haunted by ghosts.

I’ve been away from Sims for some time, but now I’m learning about virtual world applications.  “Games” like Second Life, Moove, There, and Active Worlds are very popular and while I’m not interested in roll playing, I am interested to learn if there are opportunities for business.

  • Can real world products be advertised on billboards?
  • Can graffiti display a brand name?
  • Are there advertisements?

I mean, can real life commerce take place in virtual worlds?  It is social networking after all.

I don’t have time to play games these days, but if I thought I could enhance a customer’s business or drum up a few clients with these applications, I’d jump in in a flash.  It’s great when work is fun and this kind of game is addictive.  I knew I was in trouble when a window on Sims popped up and said, “Wow, you’ve played this game for 1000 hours.  You must really like it.”  If I could have been paid for that 1000 hours I’d have a fancy new car!

Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Additionally, Kristen has worked in digital marketing for 5+ years and has helped create digital marketing plans for hundreds of clients.

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Recent Comments | 2 Comments
  • Scott L. Clark
    Reply

    Thanks for stopping by Steve. I believe the real questions isn’t can it be done, but moreover, can it be strategically and effectively done for smaller brand building companies?

  • Steve
    Reply

    With regard to “Second Life”, – yes, there is “real” advertising in this virtual world. It is a huge business for people that sell there, everyone from tommy hilfiger to the local small artist. So to answer all three of your bulleted questions – Yes, and this has been the case now for a few years
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