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5 Reasons People Unsubcribe From Email Newsletters

5 Reasons People Unsubcribe From Email Newsletters

Can’t take credit for this one, but needed to share some incite from Marketing Profs. Ever wonder why some of your email newsletter subscribers unsubscribe?

1. You send too many or too few messages.
2. Your content isn’t compelling.
3. Your relationship has changed.
4. They have reasons unrelated to you.
5. They change their email address, or use an alternative method of receiving messages.

Some powerful reasons. If you find anyone dropping off, or a higher-than-normal drop off rate on your email newsletter perhaps you should review and assess what it is that you could do to keep your subscribers. You can visit the complete article here.


Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

  • Corey

    1) Because they don’t understand character encoding and so their messages are garbled?

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