If you write in your blog consistently then you know the benefits that come attached. With fresh content, you can draw in unique visitors to your blog, as well as, keep the interest of your current blog readers and have them coming back for more. The benefits that come along with an attractive, active blog with fresh content will have to be addressed in a separate blog post because they are immense ranging from advertising revenue possibilities, affiliate marketing possibilities, sales if you are a merchant or service provider, and ,not to mention, the building of credibility and professionalism within your market, and the adoration and respect of your viewers.(The benefits are so vast that it warranted a run-on sentence.)
However, shall you decide to stop writing, for whatever reason be it illness, vacation, etc, you lose all of the aforementioned benefits. How can you avoid such losses? Be honest. Tell the truth, and just simply leave a blog post that you will be away for X number of days, weeks, etc.
It really is that simple, and yet so many bloggers fail to comply. I have been witness to many avid, talented bloggers go stale because they failed to notify their audience that they will be absent. Because when you finally decide to return, they may not be there waiting for you.
You have to think of your blog readers as fans. Because they are; they wouldn’t take the time out of their busy schedules to tune in if they didn’t enjoy what you displayed for them. So, with that said, are you not turned off when your favorite movie star or athlete disappears from the scene?(here’s to you fans of Jerry Seinfeld and Barry Sanders)
Some bloggers are lucky to have a very loyal fan base, but you cannot count on that nor expect that. Respect your blog readers and let them know if and when you decide to take a hiatus by simply placing one last blog of your situation and an expected return date. You don’t have to get too personal, but be courteous and provide some reason and don’t EVER let it be because you are “too busy”… even if it is true.