Isn’t it hard to believe that social media has only been around since 1997? With extremely high users on Facebook and Instagram nowadays, it seems like if you aren’t on social media you do not exist. Here is a brief look into how Social Media began, and the exponential growth...
With technology at our fingertips nowadays it is extremely important to translate your website to be mobile friendly. With that being said, I will dive into the differences of and similarities between Responsive and Adaptive Design. Responsive Design Responsive Web Design responds to changes in the browser size by stacking...
When it comes to building a website, it seems like almost anyone can make their own these days with online website building tools like WIX. But what some people don’t understand is that not only having an attractive website is a must, but how your website functions and works as...
Psychographics [sahy-kuh-graf-iks] NOUN The use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies. Where does it fall within the marketing framework? We as marketers look at a ton of data to determine what we understand who our customers are...
When it comes to social media advertising, LinkedIn is one of the leading B2B paid advertising platforms out there. Throughout this post I will break down two types of InMail advertising, and the pros and cons of LinkedIn Advertising Regular InMail (FREE) User Access. For LinkedIn users wanting to use...
The following post is courtesy of TeamLogic IT, and IT services provider in Fort Myers, FL. President of TeamLogic IT. Bob Roloff, shares his thoughts on ransomware and what you need to know about it as a business executive. Most importantly, he shares his thoughts on protecting your business from ransomware...
Southeast Building Conference 2017 - Join us on July 27th and 28th for the Southeast Building Conference (SEBC) in Kissimmee, Florida. The 2017 Southeast Building Conference is one of the largest building industry trade shows in South Florida. The SEBC Expo is a powerful business building opportunity for those that...
TOP COMPONENTS TO SUCCESSFUL POPUP DESIGN Marketing copy - Show personality, spur action, and create need/urgency Imagery - Visually grab attention, showcase products or services Branding - Match the pop up to website design and company branding CTA (call to action) - Engaging button copy and button color Value proposition...
Many people have heard of do it yourself (DIY) nightmares concerning homes, but many people don’t realize that websites often suffer the same nightmares. Below are some of the issues we see commonly with DIY websites: No sense of direction Many DIY web developers know they need a website, but...
