A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how users search for products and services online. This may seem like an outdated topic, but the fact is that how...
The holidays are usually a time of reflection. For Atilus, it’s often also a time to button things up for the New Year; making sure all big projects are finished, getting our own marketing in line, and overall, getting things ready to ensure we’re as successful as we can be...
Harry, our CEO, recently came into our conference room as we all ate our lunches. Out of nowhere, he says “I can’t believe we’re in December 2018.” And just like that, it hits us all that this year is, in fact, coming to an end in a few short weeks....
Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost secondary website for businesses to market themselves. I’m the first to admit that we’re not that great at keeping up...
Bing is often the forgotten search engine in the digital marketing landscape. Even during my attendance at the Digital Summit in August, Bing was mentioned only 2-3 times throughout 2 full days of workshops and presentations. Our marketing efforts (for ourselves and our clients) typically focus on ranking well within...
Each client comes to us with a different reason for needing a new website. Sometimes the Director of Marketing comes to us looking to supplement a full rebrand or it can be the CEO of a new startup. While they may be focused on all the bells and whistles of...
Search engine optimization (or SEO for short) is not a new concept, yet it continues to be one of the most misunderstood practices on the client side. We get a lot of questions about SEO from both new prospects and our existing clients. Outside of those of us that know...
We’ve heard a lot about Facebook in the media thanks to Mark Z’s 11-hour testimony before Congress. Put that together with the public uproar of the #DeleteFacebook movement and we're going to see one of the largest social media networks take action. Facebook Advertising has been an effective tool in...
Last weekend we were honored to be a part of another successful event at our client's downtown center and it got me thinking that a great post would be one discussing digital marketing best practices for events and everything else that is necessary to make an event successful and get...
