Bing is often the forgotten search engine in the digital marketing landscape. Even during my attendance at the Digital Summit in August, Bing was mentioned only 2-3 times throughout 2 full days of workshops and presentations. Our marketing efforts (for ourselves and our clients) typically focus on ranking well within...
Each client comes to us with a different reason for needing a new website. Sometimes the Director of Marketing comes to us looking to supplement a full rebrand or it can be the CEO of a new startup. While they may be focused on all the bells and whistles of...
Search engine optimization (or SEO for short) is not a new concept, yet it continues to be one of the most misunderstood practices on the client side. We get a lot of questions about SEO from both new prospects and our existing clients. Outside of those of us that know...
We’ve heard a lot about Facebook in the media thanks to Mark Z’s 11-hour testimony before Congress. Put that together with the public uproar of the #DeleteFacebook movement and we're going to see one of the largest social media networks take action. Facebook Advertising has been an effective tool in...
Last weekend we were honored to be a part of another successful event at our client's downtown center and it got me thinking that a great post would be one discussing digital marketing best practices for events and everything else that is necessary to make an event successful and get...
Awhile back I wrote a detailed post on Website RFPs. I lambasted and vilified RFPs. In hindsight, it was a little… ahem… emotional. I was jaded, we had just lost a bid on a project and I was disappointed to say the least. However, yesterday I logged into our website...
I recently received a print marketing piece titled “5 Reasons Start-Ups Need Print.” I read this, and it frustrated me. Are print companies still targeting startups to spend money on print? And most importantly: why? This print piece listed the following reasons start-ups need print: The digital world is vast....
Note: this post includes spoiler alerts on the latest episode of NBC’s This Is Us. I never thought I’d be able to tie digital marketing into one of my favorite TV shows, but in the world of digital marketing and social media, anything is possible. Let me explain. This is...
You probably came here in the process of doing research. Are you a small business looking to build a website? Or maybe you’re a non-profit, looking to redesign your website in order to more effectively communicate your mission? Or, are you the marketing director for a multi-million dollar organization looking...
