Each client comes to us with a different reason for needing a new website. Sometimes the Director of Marketing comes to us looking to supplement a full rebrand or it can be the CEO of a new startup. While they may be focused on all the bells and whistles of...
Search engine optimization (or SEO for short) is not a new concept, yet it continues to be one of the most misunderstood practices on the client side. We get a lot of questions about SEO from both new prospects and our existing clients. Outside of those of us that know...
We’ve heard a lot about Facebook in the media thanks to Mark Z’s 11-hour testimony before Congress. Put that together with the public uproar of the #DeleteFacebook movement and we're going to see one of the largest social media networks take action. Facebook Advertising has been an effective tool in...
I recently received a print marketing piece titled “5 Reasons Start-Ups Need Print.” I read this, and it frustrated me. Are print companies still targeting startups to spend money on print? And most importantly: why? This print piece listed the following reasons start-ups need print: The digital world is vast....
Note: this post includes spoiler alerts on the latest episode of NBC’s This Is Us. I never thought I’d be able to tie digital marketing into one of my favorite TV shows, but in the world of digital marketing and social media, anything is possible. Let me explain. This is...
Your organization’s marketing plan is important. You and your team (or your agency) have spent countless hours on researching, defining tactics, creating messaging, and most importantly, defining what all of that is going to cost. What happens next? A marketing calendar. A marketing plan is fluid – especially when you...
Building a website is a very creative process and it’s one we’re constantly refining to help our clients best communicate their products/services and key differentiators to their clients. After all, if we don’t help our clients “grow their businesses online,” we’ve failed (miserably). We’d love to think that each website...
Digital marketing is a wonderful thing. The tools we have at our disposal to help our clients (and ourselves) are endless. Now, we have the ability to remarket to people that leave websites to entice them to come back. We can display different phone numbers based on where a user...
I remember my pre-Atilus days. I’d see blogs on large company websites and think “why?” Why is there a blog on a website that has nothing to do with writing? Well, I started at Atilus in 2012 and now I know. Ask any one of the Atilus team members what...
