Blog | Atilus | Digital Agency

Tips Defining Your 2022 Digital Marketing Strategy

The future of digital marketing is now. Companies that plan ahead and strategize for success in 2022 will be the ones reaching their goals, but many businesses are still scrambling...

Where SEO and ADA Website Compliance Overlap

Your website should be accessible to everyone, including search engine optimization “crawlers.” ADA compliance will not only help you reach the 1 in 5 Americans with disabilities (which in turn,...

Atilus Launches Newly Designed David Lawrence Centers Website

FORT MYERS, FLORIDA – September 30, 2021 – Atilus, a Fort Myers digital marketing and web design agency, is celebrating the launch of the newly redesigned website for David Lawrence Centers for Behavioral...

ATILUS LAUNCHES NEWLY DESIGNED KOVA COMPANIES WEBSITE

FORT MYERS, FLORIDA, October 12, 2021 – Atilus, a full-service digital marketing agency in Fort Myers, Florida, is celebrating the launch of the newly redesigned KOVA Companies website. KOVA Companies...

Digital Advertising for Driving Brand Awareness

Digital ads are a useful way to drive brand awareness but the type of digital advertising you use depends on your marketing goals. Google Display ads, YouTube ads, and Facebook...

The Top 3 ADA Website Compliance Mistakes You’re Probably Making

One in five Americans has a disability. Without an ADA-compliant website, you could potentially be losing out on one-fifth of your market and risk legal consequences. Ensure equal access to...

Are You Listening to What Your Customers Are Saying Online?

As a business owner, you must monitor and nourish your online reputation. Responding to your customers' feedback shows you care about them and that you are willing to go above...

In-House vs. Outsourced Digital Marketing

Ready to ramp up your marketing efforts? Before you post a job for a Marketing Assistant and start reading resumes, consider outsourcing your marketing needs to a Florida digital marketing...

Custom Website vs. WordPress Templates: Part II

Once you’ve decided to move forward with creating a website, it’s time to make the choice between a custom or template site. We previously wrote about the differences between the...

Atilus Launches Web Portal to Help Connect Collier County Talent...

The Leadership Collier Foundation, part of the Greater Naples Chamber of Commerce, launched a new web-based portal to connect local students and Leadership Collier Alumni to job opportunities in Collier...

Why Are Facebook Ads Important?

In its infancy, Facebook was used to connect college students to one another. I remember when you used to have a school-affiliated email address to join! But now, Facebook is...

What’s the Difference Between SEO & AdWords?

Digital marketing encompasses a lot of activities that have a common goal: to help a company get more traffic and leads online. Two of the most well-known online marketing terms,...

Tips for Selecting a Digital Marketing Agency

2020 taught the world just how important digital marketing is. If you're like most small to medium-sized companies, you likely don't have an in-house team of marketing experts to help...

LOCAL DIGITAL AGENCY PARTNERS WITH AMERICAN MARKETING ASSOCIATION TO HOST...

FORT MYERS, FLORIDA, February 10, 2021 – The American Marketing Association’s Philadelphia Chapter has partnered with Atilus to host a webinar presentation on Wednesday, March 3, 2021. Titled “Digital Marketing...

5 Quick Facts about ADA Compliance for Websites

As of early 2021, ADA is a well known term - especially for those that own or manage a company website. If you're here, you may be wondering about what...

Tips for Vetting & Hiring a Good Florida Web Design...

2021 is upon us and a new year often brings about the idea that it's time for a fresh start. And given the emphasis that has been placed on virtual...

What is the Most Effective Strategy for Local SEO?

One question I get asked a lot is "how is local SEO different from regular SEO?" And my answer is always the same. Search engine optimization is a broad umbrella...

Atilus Video Q&A: Preparing for 2021

2021 is right around the corner and it's time to start thinking about your marketing plan. In this video, we discuss things you can do right now to prepare for...

Atilus Video Q&A: Marketing Budgets & Common Roadblocks

Struggling to understand why your PPC campaigns aren't performing? What about how to set your digital marketing budget? Listen to this video from Kristen and Gaby from Atilus, a Florida...

5 Simple Instagram Marketing Tips for Business

A digital marketing strategy often includes social media. The most common social media platforms out there are: Facebook Instagram Twitter LinkedIn Pinterest The networks you decide to use will depend...

Atilus Video Q&A: ADA Website Compliance

In this month's Video Q&A session, we discuss the importance of ADA website compliance. We'll review some key discussion points about the Americans with Disabilities Act and how that impacts...

Are Google Ads Worth It?

Google AdWords (now "Google Ads") used to just be for PPC campaigns (also known as pay-per-click). Nowadays, Google offers a full suite of advertising services for businesses of all sizes....

Atilus & Boat Marketing Pros Hosting ADA Compliance Webinar With...

We’re excited to partner with the Marine Retailer Association of the Americas to bring their members together and inform them about ADA compliance. Ask the Expert: How to Make Your...

Atilus Hosting ADA Compliance Webinar with the NARPM

We're excited to share that we've partnered with the National Association of Residential Property Managers to bring their members a webinar about ADA compliance. BEFORE You Get Sued: Make Your...

Introducing Boat Marketing Podcast by Atilus & Boat Marketing Pros

We are happy to introduce, Boat Marketing Podcast brought to you by Atilus & Boat Marketing Pros! Are you a business owner, general manager, or marketing manager in the marine...

Should You Adjust Your PPC Strategy During COVID-19?

The COVID-19 pandemic has been affecting the world for a few months now, and business owners and marketers are still trying to adapt to the new business landscape it’s created....

How Businesses Can Communicate to Customers During COVID-19

The COVID-19 outbreak is affecting businesses all over the world. Depending on the state, many businesses are being forced to shut down or adjust their operations due to shelter at...

COVID-19 Opportunities Webinar

As a small business ourselves, we see how COVID-19 is affecting small local businesses. While we can’t do much to solve this health crisis, Atilus wants to help you stay...

Google My Business Guide for Healthcare Providers

We all know the internet, particularly Google, is one of the first places a person goes when looking for a product or service – which is why it’s important for...

Covid-19 Resources: How To Access Google & Facebook’s Small Business...

During the COVID-19 crisis, many small businesses are struggling to stay afloat and are uncertain of what adjustments to make to their marketing plans and budget. Google & Facebook, which...

Work from Home Tips from a Digital Agency

Since many people are taking precautions and social distancing amid the COVID-19 pandemic, working from home is now more popular than ever. We are very lucky to have technology that...

Supporting Small Businesses with Google Reviews During COVID-19

As we grip with the realities of the coronavirus (COVID-19) epidemic, we must all stay strong and continue to push business forward. The reality for a lot of us is still...

COVID-19 Update From Atilus

We want to give an update on Atilus in the COVID-19 health crisis for all our valued clients. We hope you are doing well and staying healthy and safe. Our...

How to Use Digital Tools to Define Your Target Audience

Your audience should be the driving force behind everything you do in marketing your business. Every word of copy, every design choice, and where you choose to spend your budget...

Atilus on Bonita Chamber Chat – What Does A Website...

Jenn, our Director of Sales, and Sydney, our Digital Marketing Engineer at Atilus recently recorded an episode of the "Chamber Chat" podcast with the Bonita Springs Area Chamber of Commerce....

5 Sources Where You Can Learn More About SEO and...

Whether you are a professional already immersed in the digital world or a beginner trying to grasp the skills that are so popular today, we always have something new to...

Atilus Hosting Ribbon Cutting Open House in Collaboration With Greater...

After 14 years of operating in Bonita Springs, working with several clients in Naples and Collier County, we have soldified our involvement in the Naples business community by becoming members...

Why Digital Marketing Fails

I’ve been in this industry for a little over 7 years now. I’ve seen and learned a lot during my time creating digital marketing campaigns, managing projects, and managing clients....

Annoucing: Atilus Joins The Greater Naples Chamber Of Commerce

We are very excited to announce that Atilus has become a member of the Greater Naples Chamber of Commerce! Our office is located just north of Naples on Old 41...

Top Digital Marketing Trends to Look For in 2020

It’s hard to believe 2019 is almost over! The end of the year is always a great time to reflect on the changes of the past year and look ahead...

Do You Need a Podcast? What to Know About the...

I recently wrote a blog about how creating effective content marketing is a great way to grow your business. When people think content marketing, they often think primarily of blogging,...

6 Easy Steps to Market Your Local Event Online

Event marketing is a tricky business. I don’t claim to know how to put together an event from A-Z, and I commend those who are able to pull off events...

How to Create Effective Content Marketing

If you’re looking for ways to grow your business online, content marketing is a great place to start. You may have heard the words “content marketing” as a buzzword around...

Are The 2020 Presidential Candidate’s Websites ADA Compliant?

The 2020 election is quickly approaching & as I was researching the candidates that are currently running, I noticed that some of them lacked basic web accessibility compatibility. I thought...

Overcoming Website Fears

In the spirit of Halloween, this month I want to tackle some of the spookiest subjects that clients encounter when looking to build a new website. Starting a new website...

Press Release: Atilus CEO Appointed To USF’s Advisory Committee On...

ATILUS CEO APPOINTED TO USF’S ADVISORY COMMITTEE ON CYBERSECURITY FOR EXECUTIVE ADMINISTRATION BONITA SPRINGS, FLORIDA, October 22, 2019– Owner and CEO of Atilus, a Bonita Springs digital agency, Harry Casimir...

Choosing the Right WordPress Template

WordPress has an overwhelming number of themes to choose from. You can spend a couple of weeks just looking though thousands of themes, only to select one and later figure...

The 3 Search Engines You Should Know About – Besides...

When it comes to the conversation of searching online, Google is king. With over 90% of the search engine market share, over 63,000 searches per second, a market value of...

Press Release: Local Digital Agency Appoints New Director Of Sales

LOCAL DIGITAL AGENCY APPOINTS NEW DIRECTOR OF SALES (BONITA SPRINGS, FL, October 2, 2019) – Atilus, a full-service digital agency in Bonita Springs, has appointed a new director of sales,...

Bonita Springs Web Design & Marketing Agency Celebrates 14th Anniversary

Press Release - Bonita Springs, FL (September 17th, 2019) - Atilus, full-service web development, and digital marketing firm, will be celebrating its 14-year anniversary on September 21, 2019. Atilus was...

How to Know When it’s Time for a Website Redesign

Websites are a lot like vehicles. They are created and then often require ongoing updates, maintenance, and care. Eventually, a vehicle runs its course and it’s time for a new...

Mobile 101 – How to Make Your Website User-Friendly for...

Since 2016, mobile internet usage has surpassed computer usage. Ever since the rise of smartphones over the past decade, mobile devices have become an essential part of everyday life. From...

Expectations vs. Reality: When to Expect Results from a Digital...

Digital marketing is an exciting endeavor to embark on to grow your business. We’ve worked with companies of all sizes in all industries and one of the most common questions...

What Does a Website Cost? Web Development Costs for 2019

The web design and development industry has been around for quite some time now, but we’ve found that pricing in this industry continues to be scattered across the board. When...

Elements of SEO in 2019

As digital marketers, we aim to always be on top of the latest trends and news in the digital world. I personally subscribe to many different newsletters and blogs to...

Commonly Used Web Terms: A Glossary for Speaking Web

When talking about your company's website, your web company might bring up some terms your not familiar with! Even if you know a little bit about web design and development,...

Google Search Console Emails & Error Codes

You’ve ever gotten a mysterious email from “Google Search Console” that looks something like this You’re probably wondering, what is this email? How do I fix these errors? Does this...

“Why Aren’t My Ads Showing?” – Everything You Need to...

Recently, I sat down and completed the Google Ads Fundamentals & the Google Ads Search Certification Exams. As the Digital Marketing Engineer at Atilus, one of my main responsibilities is...

When and Why to Use a Staging Environment

If you’ve worked with a web development company before, you’ve likely experienced working with a “local” or “staging” environment first. What is a Staging Website? A local or staging website...

Common Pitfalls in Web Design Projects and How to Avoid...

Atilus began as a web design shop in 2005. We’ve been in business nearly 14 years and during that time, I’d say that we’ve seen many different scenarios arise during...

What is the Browser Cache and Why Do I Need...

When you run into issues with a website, often the first response you receive from support staff is “have you cleared your browser cache?” Perhaps you’re already familiar with the...

Does My Real Estate Website Need to Be ADA Compliant?

If you’re a real estate agent, broker, property manager, or anyone in the real estate industry – your website is probably one of your most important marketing tools. We know...

Should I Make my Website ADA Compliant?

Weighing the Costs of ADA Website Compliance & Potential ADA Website Compliance Lawsuits ADA website compliance is a relatively new concept to the web industry. Most who manage government organization’s...

Perform an Email Marketing Audit

Email marketing is one of the most effective, yet time-consuming, ways to get your prospects to engage with your product or service. The more time you put into your email...

Is Your Website Vulnerable to An ADA Website Lawsuit?

One of the reasons why the conversation around ADA web compliance has been increasing if because of the steady increase in lawsuits around website accessibility over the last few years....

Why Should I Invest In Digital Marketing?

My customers are coming from everywhere else, why would I spend any money on digital marketing? YES! That's the point I'm trying to make. To reach the vast sea of...

The Importance of Regular Auditing for ADA Website Compliance

ADA compliance has now taken center stage in the world of web design and development. Lawsuits are circling in every state, in every industry, and in all kinds of businesses....

Get Your Business Ready for Voice Search

Back in December, I wrote a blog about what the use of voice search means for digital marketing. In that blog, I shared some helpful tips like considering conversational keywords...

The Top 10 Most Notable ADA Website Compliance Lawsuits (Updated...

ADA website compliance is a hot topic among any business that has a website (and in today’s world, that really is 99% of them). You’ve likely seen news stories about...

How to Review Your Website: a Guide

So, you’ve just gotten your development link from your web development company. Now what? There are so many things to look at, test, & review. Our guide will help you...

The Top 10 Reasons for Your Website to Be ADA...

In the United States, 1 in 5 people have a disability. And yet, only 10% of the internet is web accessible. What’s the reason for the discrepancy? Many businesses think...

Are You Bungling Your Blog Homepage Design?

Written by Rachel Leist When you're first starting a blog for your business, it's easy to forget about its homepage design. You're focused on getting posts up on the blog...

What Is ADA Compliance and How to Achieve It?

If you keep up with digital or web development trends, you may have heard of ADA compliance. Maybe you’ve even heard about it in the news because of recent lawsuits...

How to Provide Feedback to Your Web Designer

You’ve made the decision to build a new website. Kudos to you! But once the excitement dust settles, the real work has begun. You’ve given your web designer or web...

How Much Does ADA Website Compliance Cost?

The American Disabilities Act has been around since 1990. It’s what gave us handicapped parking spaces, wheelchair ramps, and more. It allows the nearly 1 in 5 people in the...

The Future of WordPress

This past weekend, I attended WordCamp 2019 in Miami. WordCamp is a conference covering everything related to WordPress and is a 3-day conference. There are multiple events like this one...

Now Offering Discounts to Our Fellow Bonita Springs Chamber Members

We are excited to announce that Atilus is partnering up with the Bonita Springs Area Chamber of Commerce to participate in the Member-to-Member benefits program. This program was designed by...

How to Maintain ADA Compliance

So, you’ve created a website that is compliant to ADA standards. Congrats! By doing this, you are already ahead of the curve of many companies that haven’t yet realized the...

The Top 5 Things You Need to Know about ADA...

If you’ve been keeping up with current web trends (or reading our blog in the past few months), you’ve probably been reading a lot about ADA compliance lately. This can...

How to Avoid an ADA Website Compliance Lawsuit

You are likely here because you’re researching about ADA and website compliance. You’ve maybe heard stories about big companies like Winn-Dixie, Domino’s Pizza, and more getting sued for something related...

Google’s New Shoppable Image Ads

It seems like every month we are discussing new features and changes happening in Google’s advertising offerings. As the dominant platform in the digital advertising space, they are constantly looking...

ADA Plugins vs. Live Audits

ADA audits are an essential part of making your website ADA compliant. If you are not familiar with ADA compliance, it is the process of making your website accessible for...

How to Read Your Website Report

It’s the first of the month (or the second, third, or fourth). It’s the time to clean up all the work from the month prior and start the dreaded reporting....

Don’t Ignore Amazon’s Digital Marketing Platform

When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site...

What to Expect for 2019 Web Development Trends

2019 is here and already feels like it's flying! Every year there seem to be new trends in the industry and it can be overwhelming to keep up with what's...

How to Send the Perfect Marketing Email

Recently, I had the chance to attend a local digital summit and learn about new trends in internet marketing. One of the speakers at the event was from Constant Contact,...

How Do People Search Online? 2019 Search Trends

A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how...

Instagram Ad Targeting in Real Life

We’re a small team, so every day we have lunch, we gather in the conference room. Our lunchtime gathering often consists of YouTube videos, gameplay, or just catching up. One...

Why WordPress? 5 Reasons to Choose WordPress as your Website’s...

Whether you're starting a new website project, or just working on revamping your existing one, chances are you've heard of WordPress at some point in the process. As one of...

What Does Google Really Know About You?

A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political,...

2018 Year-End Digital Marketing Roundup

Harry, our CEO, recently came into our conference room as we all ate our lunches. Out of nowhere, he says “I can’t believe we’re in December 2018.” And just like...

How Voice Search Affects Your Marketing Campaign

We recently asked our Facebook followers if they had used a device to complete a voice search or ask a question in the last 30 days. 43% of our followers...

The 3 Ways You Can Rank on Google

Once your business has a great website, the next step is marketing yourself so your target consumer can easily find your products or services. In our digital world, utilizing search...

Why It’s Important to have an ADA Compliant Site

Let's talk about ADA compliance and your website. 49.8 million Americans have been diagnosed with a disability - that's almost 20% of the population! If you owned a store & 1...

Happy Thanksgiving!

As the holiday season approaches, it's time for us all to reflect on the past year and be thankful for the good things that it's brought. For us at Atilus,...

Who Uses Bing?

We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is...

6 Hidden Gems on Your Company’s Facebook Page

Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost...

3 Things You Can Do Right Now to Get More...

A website is a huge commitment, from the time & resources put forth to create a beautiful site to the ongoing maintenance to keep your website up to date. But...

What is Influencer Marketing?

Influencer marketing is nothing new, but it has recently become a buzzword in the marketing world. Influencer marketing combines old and new marketing tools, taking the idea of a celebrity...

Bing Ads vs. Google Ads

Bing is often the forgotten search engine in the digital marketing landscape. Even during my attendance at the Digital Summit in August, Bing was mentioned only 2-3 times throughout 2...

The 3 People Who Should Run Your Website Project

Each client comes to us with a different reason for needing a new website. Sometimes the Director of Marketing comes to us looking to supplement a full rebrand or it...

The Rise of Vertical Storytelling

As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to...

PRESS RELEASE: Atilus Celebrates 13th Anniversary

Bonita Springs, FL (September 24, 2018) - Atilus, a full-service web development and digital marketing firm, celebrated its 13-year anniversary on September 21, 2018. Atilus was founded in 2005 by...

Browser Trends 101: Autoplay Policies

Over the course of the past year, several major browsers have worked on rolling out updates to change the way autoplay video and audio works on websites. Beginning with Chrome...

Google’s Recent Algorithm Update & SEO

A lot goes on behind the scenes at Google but they recently broke the barrier of silence and let the world know that they were rolling out a "Broad Spectrum...

Top 3 SEO Myths

Search engine optimization (or SEO for short) is not a new concept, yet it continues to be one of the most misunderstood practices on the client side. We get a...

The 8 Kinds of Videos to Help Market Your Business

It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a marketing perspective, utilizing video in digital channels is...

Google Adwords Is Rebranding! Say Hello to Google Ads

Google Adwords has dominated the pay-per-click online advertising space for years. Recently, they announced that “Google Adwords” would become “Google Ads.” Google’s advertising products are now divided into three primary...

Big Changes are Coming from Facebook Advertising

We’ve heard a lot about Facebook in the media thanks to Mark Z’s 11-hour testimony before Congress. Put that together with the public uproar of the #DeleteFacebook movement and we're...

Confessions of a Full-Service Digital Agency

We are Atilus Web Design... but we do much more than our name implies. As a full-service digital agency, the array of offerings that we provide may even surprise some...

Florida’s Top Web Design Agency, Atilus, Integrates Nationwide Boat Listing...

BONITA SPRINGS, Fla. – July 11, 2018 – Atilus, a full-service web design and digital marketing firm, has developed a web application connecting boat dealers to Boat Trader’s listing API...

3 Common Website Security Vulnerabilities

Wordpress is one of the biggest blogging platforms right now it's important to keep your website safe. Here at Atilus, we take the security of your sites very seriously and make...

The 6 Factors That Determine Your Instagram Feed

Instagram recently announced it hit 1 billion monthly users, up from 800 million in September. This makes Instagram the fastest growing social media platform since its launch in 2010. Studies...

How Content Marketing Can Help Build Your Business

Digital marketing is essential for any company to connect with customers – and technology has created many more opportunities to reach customers online. Therefore, it has become an umbrella term...

Stock Photos vs. Photography in Web Design

You’re probably here because you’ve decided on creating a new website. Congratulations! One of the next steps in creating your website involves choosing photos to display on your site. People...

A Full Support Department

We’re excited to announce some new changes happening at Atilus. We're opening a Support Department to further cement our dedication to client happiness & success. With Atilus' year-over-year growth of...

2018 FEDC Conference – Florida Economic Development

FEDC Conference 2018 Join us on May 22nd and 23rd for the 2018 FEDC Conference right in our backyard at the beautiful Sanibel Harbour Marriott in Ft. Myers, Florida. The FEDC...

2018 PBExpo – Aviation Technology Innovations

PBExpo 2018 - Aviation Technology Innovations Join us on May 16th and 17th for the 2018 PBExpo at the Greater Broward Convention Center in beautiful Ft. Lauderdale, Florida. The PBExpo is an annual...

Digital Marketing Best Practices for Events

Last weekend we were honored to be a part of another successful event at our client's downtown center and it got me thinking that a great post would be one...

Website RFP (Request for Proposal) Template

Awhile back I wrote a detailed post on Website RFPs. I lambasted and vilified RFPs. In hindsight, it was a little… ahem… emotional. I was jaded, we had just lost...

5 Reasons All Businesses Need a Website & Digital Marketing

I recently received a print marketing piece titled “5 Reasons Start-Ups Need Print.” I read this, and it frustrated me. Are print companies still targeting startups to spend money on...

Facebook Ads vs. Google Adwords: Which is Better for Your...

Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...

Local SEO: What it is & How to Properly Set...

Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways...

Responsive vs. Adaptive Web Design

With technology at our fingertips nowadays it is extremely important to translate your website to be mobile friendly. With that being said, I will dive into the differences of and...

Atilus Boosts Ties with FGCU

BONITA SPRINGS, Fla. (Jan. 16, 2018) — Florida Gulf Coast University appointed Atilus Director of Operations Kristen Bachmeier to serve on the advisory board for the marketing degree at the...

When Should You Start Your Holiday Email Marketing Campaign?

As marketers, there are so many ways to reach your target audience in the digital space, but email marketing remains one of the most integral part of any company’s internet...

Templates vs. Custom Built Websites

Have you decided to move forward with investing in a new website for your business? Once you have made the decision to move on, one question remains… Do I go...

Atilus Now Offers Conventional Marketing Services

Atilus Offers Conventional Marketing Services As a full-service digital design agency, Atilus has provided beautiful websites and effective digital marketing services to our clients for over a decade. So, what...

What makes a good website?

When it comes to building a website, it seems like almost anyone can make their own these days with online website building tools like WIX. But what some people don’t...

17 SEO Myths you should ignore

There are a TON of SEO “hacks,” “tricks,” & “tips” out there on the internet. Some of them are great, where others…not so much. Check out these 17 SEO myths...

LinkedIn InMail Advertising

When it comes to social media advertising, LinkedIn is one of the leading B2B paid advertising platforms out there. Throughout this post I will break down two types of InMail...

How to Protect Your Business from Ransomware Attacks

The following post is courtesy of TeamLogic IT, and IT services provider in Fort Myers, FL. President of TeamLogic IT. Bob Roloff, shares his thoughts on ransomware and what you need...

What Does a Web Designer Need to Get Started?

Getting started on a web design can prove to be challenging if you don’t have the necessary ingredients. The most difficult part about website design is grabbing the idea from...

The Benefits of Creating a Marketing Calendar

Your organization’s marketing plan is important. You and your team (or your agency) have spent countless hours on researching, defining tactics, creating messaging, and most importantly, defining what all of...

2017 Southeast Building Conference

Southeast Building Conference 2017 - Join us on July 27th and 28th for the Southeast Building Conference (SEBC) in Kissimmee, Florida. The 2017 Southeast Building Conference is one of the...

Successful Use of Popups

TOP COMPONENTS TO SUCCESSFUL POPUP DESIGN Marketing copy - Show personality, spur action, and create need/urgency Imagery - Visually grab attention, showcase products or services Branding - Match the pop...

DIY Nightmares of Web Design

Many people have heard of do it yourself (DIY) nightmares concerning homes, but many people don’t realize that websites often suffer the same nightmares. Below are some of the issues...

Atilus: We’ve Upgraded Your Domain

At Atilus we’re always trying to make things simpler for our clients, improve our own services, and of course help you grow your business online. In a quest for this...

The Benefits of Using Web Design Templates

When looking to get your own website, there are many factors to consider. How you will host your site, which CMS to use, and who (if anyone) you will hire...

PHP 7: A WordPress Upgrade

Very soon Atilus will be upgrading one of its hosting environments to PHP 7! PHP 7 has been released for quite some time, however, we decided to hold off on...

Communicating to End Users on a Website: Less is More?

Building a website is a very creative process and it’s one we’re constantly refining to help our clients best communicate their products/services and key differentiators to their clients. After all,...

Creative Focus: The Zone

Distractions. They can be quite a nuisance when trying to focus on your design work. Any designer knows that there is a certain special place where they must go in...

Four Holiday Branding Tips

It's crazy to think that Christmas is only two days away. Where does all the time go? During the holidays it's a perfect time for businesses of all sizes to...

Construction Marketing: Grow Your Reach & User Engagement

New Year, healthier you. Every year individuals and businesses alike take the time to think about the new year that's approaching and make resolutions that will set them or their...

Local PR & SEO – 10 Steps to Dominate Local...

SEO, and Local SEO, isn't a mystery. And we're peeling back the curtain so you can see just how we analyze, strategize, implement, measure, and refine our own local SEO...

What Makes a Good Password?

In the online world, everything is protected by a password. Email, Amazon login, your online bank account, and the list goes on. Your password is how you keep your accounts...

The Process of Designing a Website

I don’t want to give away all my secrets. But today, I will be sharing with you the process in my point of view on a normal basis with clients...

Taking the Spooky Out of Web Development

To be a web developer in 2016, you need to have a very specific set of skills. Among these, and the most important one: the skill of learning new skills....

Instagram Social Media Marketing | Do You Need An Instagram?

Do You Need An Instagram? When it comes to Instagram social media marketing, Instagram is the relatively new guy on campus (launched in October 2010). The photo sharing application has...

The Importance of Talking to Your Digital Marketing Agency

Digital marketing is a wonderful thing. The tools we have at our disposal to help our clients (and ourselves) are endless. Now, we have the ability to remarket to people...

Learn All About SSL & If You Should Be Using...

What is SSL? Secure Sockets Layer (SSL) is a security protocol used for transmitting information securely over a network. SSL encrypts the data being sent over the network that uses...

What Is An SSL Certificate And How Does It Relate...

SSL and SEO While browsing the web, it is likely that you’ve come across a site with a little green lock in the URL at the top of your browser....

Atilus Launches the FGCU 20th Anniversary Website

It started with land and a grand plan...the best is yet to come FGCU at 20 Project Overview: Atilus is excited to announce the launch of FGCU at 20, a...

You Need a Blog on Your Website. And Here’s Why.

I remember my pre-Atilus days. I’d see blogs on large company websites and think “why?” Why is there a blog on a website that has nothing to do with writing?...

Atilus Launches Collier Lee Real Estate Website for Golden Realty...

Collier Lee Real Estate Website Overview We are excited to announce the launch of Collier Lee Real Estate, a local real estate firm in Southwest Florida. The Collier Lee Real...

Exciting Upgrades to Our Domain Management Service

Exciting Upgrades to Our Domain Management Service Are you an Atilus customer that is currently enrolled in our domain name management service? If so, then this message is for you!...

PR & SEO – One “Old-School” Secret to Amazing SEO...

PR and SEO, how one of the oldest marketing tools is breathing new life into the largest change in the last decade. Is your website "optimized," are you writing consistently, but not...

Atilus Launches the Bonita Springs Estero Economic Development Council Website

Bonita Springs, Florida: Atilus launches the Bonita Springs Estero Economic Development Website. Atilus is excited to announce the launch of a new website for the Bonita Springs Estero Economic Development...

Atilus Launches A New Website For On Island in Sanibel,...

Your Island Guide: Discover THE BEST of everything from Sanibel to Captiva, Florida with On Island. Atilus is excited to announce the launch of a new website for On Island...

Tips for Working With Your Web Designer: The Circle of...

What I call The Circle of Revision can be "one of the most dangerous places for a client to enter.” From what you are about to read, you may think...

Atilus Launches a New Website for Joe Pavich, Jr.

Atilus is excited to announce the launch of a new website for Joe Pavich, Jr., a Naples luxury real estate expert. Atilus has just launched a new website for Joe...

Atilus Launches Golf Real Estate SWFL Website

Atilus is excited to announce the launch of a new website for Golf Real Estate SWFL - Realtor and Owner, David Steele, a local Southwest Florida realtor and golf professional who...

Atilus Launches Ortho Naples

Atilus is excited to announce the launch of Ortho Naples - A Naples Orthopedic Specialist. We are excited to announce the launch of a new website for Ortho Naples, a...

Atilus Launches Forensic Construction Consulting Website

Atilus is excited to announce the launch of the new Forensic Construction Consulting Website - A Florida Firm that provides Florida building owners and their legal counsel with critical support...

Atilus Launches a New YP Portal that Targets Southwest Florida...

Atilus Announces the Launch of the YP Portal - Southwest Florida's first ever young professional portal with helpful information dedicated solely to business professionals under 40. It has been an absolute pleasure...

Atilus Launches Website For Gold Gerstein Group – Business Consulting...

We’re excited to announce the newly launched website for Gold Gerstein Group’s Business Consulting Division! Gold Gerstein Group's Business Consulting Division provides business advisory services that will help get your...

Your Marketing Needs A Better Designed Website: Think Like the...

Have you ever came across a website that just made you laugh uncontrollably, not because of how funny the website was, but because of how poorly designed it was? There...

5 Essential Elements Your Homepage Is Missing

Your homepage is unquestionably the most important page of your website. One thing to remember is that you never get a second chance to make a first impression so it’s...

Atilus Launches Website For Florida Advertising Services

We're excited to announce the newly launched website for Florida Advertising Services! Florida Advertising Services of Southwest Florida is a family owned business that strives to be the best at...

Atilus Launches Website For Community Cooperative

We're excited to announce the launch of a new website for Community Cooperative! Community Cooperative in Fort Myers was looking to eliminate hunger and homelessness in Lee County, while simultaneously...

Tips for Choosing the Right Web Development Company

I'll let you in on a little secret about me, I'm addicted to old, historic homes. If I could I'd purchase every condemned home and restore that home back to...

What is Google My Business? Tips for Building Your Google...

Whether you’re the owner of a small business or a large corporation, you’re likely a bit familiar with “claiming your business listing on Google.” You’ve received phone calls about it,...

Tips for Building a Membership Driven Website

You might be surprised by how many businesses we work with that are sustained solely by their members. Over time, they've built a following, and a correspondingly great website - in order...

What do you need for a great website design?

A layout that tells a story When a visitor goes to a website, they don’t want to have to wonder if they are in the right place. A good design...

Naples-Florida: The Happiest Town in the Country

Did You Know Naples, Florida Was Ranked the Happiest Town? Miles of white sandy beaches, unlimited rays of sunshine, cool ocean breezes, and clear blue waters is the definition of...

Builder Website Design

Everything Builders & Development Companies Should Know about Web Design and Internet Marketing In 10 years a LOT has changed in our business. Smart phones are now the #1 way...

Atilus Launches Website for Empowered Global

We’re excited to announce another website launch for Empowered Global! Empowered Global provides residential and commercial electrical service work in Bonita Springs, Estero, Naples, and Fort Myers. Susi and Daniel...

3 Professional Selling Tips for Beginners

As many of you already know, I recently joined the sales team here at Atilus (March 2015) – yes, I keep track. I’ll tell you first hand that I was...

5 Tips for Remarketing

First, why do Remarketing? Remarketing is one of the most amazing things to come along in marketing/advertising in a long while – and even in the fast-paced, and ever evolving...

Top Elements for Real Estate Websites 2016

Early 2016 seems like the perfect time to talk about the top elements for the real estate websites. Real estate throughout the country is exploding, particularly here in Southwest Florida...

Atilus Launches New Website for Boxing Weekend in Tennessee

The Atilus team is proud to announce the newly designed website for the Ace Miller Memorial Boxing Tournament in Knoxville, TN! The Ace Miller Memorial Boxing Tournament is a philanthropic...

Google Font Pairings Made in Heaven

With this past year of 2015, Google has added tons of fonts to their web font gallery. I have scoured the web and experimented with many of the different kinds...

Email Marketing | How to Increase Your Open Rates

If you have heard that email marketing was a thing of the past, you heard wrong. Email marketing is proven to be one of the most effective marketing tactics there...

What is Google Knowledge Graph?

In the world of Web Development, creating a beautiful site is only the first step to growing a business online. In order for a site to be successful, you must...

Consumer Intent vs. Demographics: What Every Marketer Needs To Know

Marketers have been using demographics as an intermediary to classify people who may or may not be interested their product. Although I don’t disagree that demographics are a great way...

Email Hosting – How to Select the Right Provider and...

You are an expert in your field and focused on your passion, and you need to feel confident that you are choosing the right tools for your team to be...

ATILUS NAMED DIGITAL AGENCY FOR THE PARADISE COAST

Atilus Tasked with National Internet Marketing Strategy for the Naples, Marco and Everglades Convention & Visitors Bureau Bonita Springs, FL (January 26, 2016) Atilus, a digital agency specializing in web...

Firefox Developer Edition – A Browser Designed for Web Developers

Mozilla Firefox released a new browser this time last year. For the last year we've been using Firefox Developer Edition and if you're a web designer - or just someone passionate about...

KITSON & PARTNERS NAMES ATILUS DIGITAL AGENCY PARTNER

Atilus Implements Solutions for Local Real Estate Development Company Bonita Springs, FL (January 14, 2016) Atilus a digital agency specializing in web design and internet marketing, has been named digital...

Orchard Constant Contact Module

Fresh off the heels of our other Orchard Module release, the Orchard MailChimp Module, we're releasing another module centered on email newsletter management - the Atilus Orchard Constant Contact Module....

Web Design Approval & Change-Order Process

Over the last couple months, we've written blog posts about our wireframe and sitemap processes to further educate our audience about web design and more specifically how we operate. Today,...

Mailchimp Orchard Module

A while back we were tasked with a combination of things: Develop a new large-scale site complete with CMS Transitioning an existing client with a major online presence to something that...

How to Optimize Orchard CMS for Microsoft Azure

At Atilus we realize that great web design and development is a balance of many disciplines and the web is a unique place where – what I do as a...

Introducing Free Web Design Resources!

Have you ever done a 1,000 or more piece jigsaw puzzle? How do you start? Have you ever wondered if you were missing pieces? I have always looked at projects...

Top 10 Pay Per Click Resources

Ever wanted to know more about pay per click and how it can help your business? Check out Atilus’ definitive list of the top 10 ppc resources for 2016. We've...

What is a Sitemap?

If you have ever worked with a digital agency, or been a part of the web design process, you have probably heard the term ‘sitemap’. Similar to a geographical map...

How Much Does a Domain Name Cost?

One of the more surprising looks we get is when we explain the cost of a domain name to a new or potential client. It's still, one of the most often...

Mobile Optimized vs. Responsive Websites

What is the difference between a dedicated mobile site (or mobile optimized site) vs. responsive mobile site? Before we jump into the technical difference between mobile and responsive sites: If you haven’t...

Construction Marketing Ideas for Southwest Florida Builders

Is Your Construction Firm Made for Mobile? Southwest Florida Builders need to plan ahead to meet their audience in the moment - they need to adjust to the new phrase...

Business Reviews the Future of Digital Marketing

Every month we do training. This last month we learned about some Responsive Design trends, and the world's profound shift to digital. Some shocking statistics include: On average people check their phone...

[Atilus] Google Partners Connect 2015

Join Atilus for Google Partners Connect 2015. This year Google's Marketing and Advertising specialists will be teaching businesses on how to grow their business online. The event takes place on...

What is PPC Marketing?

Do you struggle with advertising and marketing efforts? Are you looking to maximize your business efforts online? If so, Pay Per Click (PPC) Marketing might be for you! Pay Per...

Top 10 Internet Marketing Blogs

Top 10 Internet Marketing Blogs Are you constantly on the go? Do you need quality reading material but don’t know where to look? You are not alone. Blogs are a...

Keyword Match Types In AdWords

Maximize Pay Per Click (PPC) Marketing with Keyword Types As you may or may not know, most of all local transactions begin with a search online. 90 percent to be...

Top 10 Signs Your Marketing Agency Doesn’t Know Digital

A lot of companies say they do web design and Internet marketing. There are some tell-tale signs that they might not be as good as their (own) marketing implies. How can...

Why Website Cost Estimates Are Always Off

About once or twice a month I get asked to give a ballpark estimation for a project cost and timeframe, typically for a general business website or a web application...

What’s a Wireframe?

Is your web design company talking to you about wireframes? Want to better understand what's a wireframe and why it's important? This simple breakdown will help you better understand what's...

Bonita Springs Young Professionals “In Your Future” Summit

We are very excited to be a sponsor for the upcoming Young Professionals "In Your Future" Summit, hosted by the Bonita Springs Chamber. The summit details are as follows: Bonita Springs...

What Makes a Great Website

I was thinking here this evening about a post that would lay-it-all-on-the-table, that would speak to both devs, and non-devs, both creators of websites, and those about to possibly go...

Orchard Microsoft .NET Content Management System

Orchard a Microsoft .NET CMS (content management system) is our go-to framework and content management system here at Atilus. Today I thought I'd work with Bryan our lead-developer, and Harry to...

CBIA Naples Golf Tournament | Grey Oaks Naples 2015

[caption id="attachment_6903" align="aligncenter" width="300"] CBIA Naples 2015 Golf Tournament[/caption] The Collier Building Industry Association is a not-for-profit professional association of dedicated industry professionals who are inspired to make a...

Welcome to All Stair & Florida Stair Works

We are very excited to announce our new client relationship with Florida Stair Works. Over the last couple months we've been working hard to redesign and optimize their nation-wide stair...

What is ReMarketing (ReTargeting) Advertising?

Have you been on the web searching for something, landed on a website, considered their product or service - only to become distracted and leave the website? Then slowly and...

What is Responsive Design? And what your business needs to...

The topic of responsive design is coming up more and more. Clients are asking for a "responsive" website after reading about the topic on websites, in magazines, and learning about it...

Real Estate Agent Web Design Tips (10)

Being an agent is hard work. As busy as we are at Atilus, and as hard as all of us think our jobs are at times - in talking with...

Collier Building Industry Association – 2015 Real Estate Industry Panel

I recently attended the 2015 Real Estate Industry Panel hosted by the Collier Building Industry Association on Wednesday, May 27th at the Naples Hilton. The speakers were reputable Southwest Florida...

nopCommerce – Ecommerce Shopping Cart Breakdown

As a technology firm, much of our time is spent learning, re-learning, and researching. Actually designing and developing things is great, but if it's on an outdated platform, or is not...

Website 101 Introduction to the Web

We've recently started performing seminars locally to small businesses that are just starting out - or those curious about the web and how it can be used to help them...

Google Mobile Update & How it Affects Your Business

Google's mobile update has far-reaching implications for your website and business. Although the effects will be limited in the short term, in the longer term Google's making a clear statement...

Why Web Design Matters

Why is design needed? What purpose does it serve? Why does it matter? I will be answering these questions as I go along but they are a bit more complicated...

Understanding Website Hosting

What type of website do you have? A personal website for blog writing and photo sharing or a business website to help grow your company or sell products? If you have...

Why Your Website Doesn’t Bring You Business

Your website is a potential lead-generating machine. Whether you realize it or not, your website can hold the power to unlocking unfathomable business for your company. However, chances are, you...

Construction Marketing How to Turn Your Blog into Leads

Construction Marketing Ideas for your Business Atilus started our firm amid the boom of construction that happened in South Florida. Between construction, financial planners, real estate and attorneys - we...

WordPress Vs. Custom Content Management System (CMS)

As the lead developer at Atilus I get asked to use all kinds of tools, and have built and used an array of tools to build a site, provide functionality,...

Local SEO (Search Engine Optimization)

... or how to get your business website to show up in Google. If you're a business owner or marketing manager familiar with the web you are probably familiar with the concept of...

The Most Popular Free Design Resources

Design Resources can be expensive, especially if a client does not have imagery, icons, and/or patterns to support their brand. Below is a list of free resource websites that we...

ASP.NET MVC 4.5 Benefits

We need speed. Speed's what we need. Greasy, fast speed! And we don't need to go chasing chickens to get it either. In this post I highlight some of my...

Business Networking Tips for Introverts

Overcoming Your Fear of Business Networking Groups Business networking for some individuals can be difficult, intimidating, or a love-hate relationship (for me it's all of the above). Establishing connections with...

Working Efficiently: A Day in the Life of a Client...

I like lists. From a list of groceries to a list of personal goals to a list of my daily tasks, these ripped up pieces of paper (yes, I like...

Internet Marketing Logic – Bonita Springs Internet Marketing

Internet Marketing Logic Internet Marketing Logic has over 20 years of professional marketing experience, serving clients in almost every industry. Their clients reap the benefits of an obsession in search...

Managing Service Quality – It’s About Expectations

As a service organization we often ask ourselves how can we better manage service quality. The following are our ideas on bettering negotiating client and customer service relations in a...

Crossroads Treatment Center in Naples | Announcing Itself with a...

Working with non-profit organizations has always been a priority for Atilus. The owners, Zach and Harry, have served on numerous boards for non-profits for years and shown their further support...

Happy Holidays

For me the holidays are a time for reflection and for expressing gratitude. We've already started doing that with our blog series for our partners, and it's just as important to...

Community Web Award – Southwest Florida Grant Winner

Community Web Award Sponsored by Atilus, Southwest Florida Community Foundation and Board Management We’re proud to introduce the Community Web Award Grant finalist – a joint effort by the Southwest...

Gratitude – Thanking Our Partners

Tomorrow is Thanksgiving - the 10th Thanksgiving Harry and I will be celebrating at Atilus. I can't believe it! If you’re in the area you know it’s hard to step outside...

Search Engine Optimization IS Something You Can Understand

Over the years, our culture has become an obsessed media feeding frenzy, pouring over any information or content that we can devour. This has led to many quick judgments; celebrities...

Join Us at the 2014 Farm City BBQ!

We are very excited to announce the new website launch for Farm City BBQ! We've been sponsors of this event for many years and were very excited to redesign the...

Lighthouse United Church of Christ, Naples FL | Website Launch

Atilus loves working with friends! It is a special privilege when a close friend offers you the chance to work on their personal site. When Drew, owner of The Naples...

Should You Use Pinterest for Business?

I’m a huge fan of Pinterest (I’ll have you know that I just reached my 3,000th pin). I use it as a resource for a variety of things: recipes, new...

Advantage Adjustment Company | Website Launch

Atilus’ perfect target is a company that comes to us for their second, third or fourth website. It is a special treat when we get that second redesign request from...

PACE Center for Girls: The Success of Love That Dress...

You’ve seen us blogging quite a bit about the PACE Center for Girls’ Love That Dress! event and we’re pleased to report that it was a huge success! In getting...

Board Management – Board of Directors Software

We are excited to announce the release of Board Management - a board of directors management tool. Throughout the years we've worked to design, build and market all kinds of crazy...

PACE Center for Girls: Real Beauty

Everyone around me has something they don’t like about themselves. From the thigh gap trend to the “my life would be better if I could change ______,” the way we...

Seeing The Beauty Within You | PACE Center for Girls,...

The Beauty Within: PACE Center for Girls, Lee Recently, I came across Megan DiPiero Photography and her blog post: Love That Dress Beauty Portraits, where she showcased some of...

It’s Back: The Allure of Starbucks’ Pumpkin Spice Latte

Ask any of my friends, family members, or coworkers what my favorite time of year is. (I’ll wait here.) It’s fall! Since I live in Southwest Florida, the fall season...

Perfect Attendance | PACE Center for Girls

Perfect Attendance At PACE Center for Girls: Lee County From kindergarten through high school graduation, I tried being one of those students that never missed a day of school....

Honesty and Integrity in Content Marketing

Despite my efforts to be the usual contrarian and find random and unknown examples to give a different look at things in the web development industry, I must admit that...

A PACE Volunteer | PACE Center for Girls, Lee

No matter the size, all organizations fundamentally need strong leadership talent to execute their strategy successfully. Volunteers have an enormous impact on the well being of communities and organizations worldwide....

Community Web Award | Atilus

Giving a non-profit the ability to enact change at a faster rate than they currently yield, than they may think is even possible, is important to us here at Atilus. If we...

What is a Pixel?

What is a pixel? How were they created? To what extent do we use them in our everyday lives? How would things be without them? These are just a fraction of some...

Secondhand to a Second Chance | PACE Center for Girls

Secondhand to a Second Chance From nearly new to gently loved, secondhand dresses were once bought to cut costs; today women have bragging rights. The secret is out, and...

Wish List for the PACE Center for Girls

You may have seen us blogging quite a bit about the PACE Center for Girls’ upcoming Love That Dress! event in August (what can we say? We’re really excited). While...

Finding their Voice | Lee County PACE Center for Girls

Love That Dress-PACE Center for Girls Love That Dress, hosted by the Lee County PACE Center for Girls, is right around the corner. This event draws the community together, rallying...

Internet Use Among Seniors

This post has been updated for 2016. It's now been many years since my grandfather died. He suffered from pancreatic cancer, and it finally won. He had already beat colon cancer, but...

Donate Dresses & Change Lives

This past March, I had the opportunity to watch one of my oldest and closest friends get married as her Maid of Honor. Having been a bridesmaid before, I know...

Community Building Continued | The Road To Greatness-Measuring Success

Measuring Success In An Ever-Changing World Have you ever heard of a business standing on its own for millennia or even for more than one hundred years? If a...

PRSA Sunshine District Annual Conference | Atilus

Atilus, the Bonita Springs based web design and Internet marketing company is pleased to publicly announce their partnership with the PRSA Sunshine District. Here at Atilus, we recognize the importance...

Website RFP (Request for Proposals)

Website RFPs (Requests for Proposals) We just lost a bid for a website through the Southwest Florida economic development alliance. I'm not going to gloss this post over and pretend...

Southwest Florida Economic Development Alliance | Jobs Driven By The...

Southwest Florida Economic Development Alliance Atilus, the Bonita Springs-based web design and Internet marketing company has been presented with the potential to design the Southwest Florida Economic Development Alliances’ website....

Community Building | The Power of Giving Back

Community Building “There are colonies of clonal trees that have lived for tens of thousands of years, but there's something majestic about a single tree able to stand on its...

Visit Us At The PRSA Sunshine District Annual Conference

The PRSA Sunshine District will be holding their Annual Conference this July and we're honored to be a part of it! As a sponsor for the event, we created an...

Alford Wildlife and Pest Management | A Website Upgrade Experience

It is Atilus’ special niche to work with a client that is on their 2nd, 3rd or 4th iteration of their website. Once a company tastes success with online marketing,...

Atilus Bitcoin Scholarship

Back in mid-December we started accepting bitcoin. It's been an interesting journey so far. We've had a couple clients pay in bitcoin, and a ton of contacts have been made...

The Game is On: Marketing Strategy for Quality Business Prospects

This blog article was written as a team project by Erica Castner of the Greater Fort Myers Chamber of Commerce and Phil Stalnaker from Atilus Web Development and Internet Marketing....

LotsCashNow | Launching an Online Business for Fast Cash

As much as we would like to, Atilus does not do a lot of “first” websites for companies. The best thing we can do for a client is offer a...

How to Create a Great Website

Today we received an inquiry from a potential client in San Francisco who has been struggling with a dilemma. It's perfectly related to what I've been wanting to talk about...

Complicated Construction: The Stages of Web Development

So, I’ve been sitting at my desk for the last few minutes contemplating the professionalism of an old blog article I wrote back in 2010 regarding the correlation between websites...

Join Us at the 5th Annual Chrysalis Awards on May...

We're excited to be a part of the 5th Annual Chrysalis Awards Luncheon and Trade Show! This event, hosted by the Lee County Visitor & Convention Bureau and the Greater...

How to Deal With Troublesome Software Projects

I have debated the title for sometime. You can swap out "troublesome" for "bad," "crappy," "complicated." And I'd say most developers would swap out "software projects" for clients. But I...

Possible Dreams International | A New Website Face to Represent...

Atilus has been blessed time and again with opportunities to work with many non-profit organizations around the world. One of our biggest blessings has come in the form of a...

The Web Design Process

At Atilus, we're always trying to get better. I've mentioned "process" so many times over the years that now when the "P" word comes out of my mouth, people roll...

Public Relations Society of America – Sunshine District | Reaching...

Atilus loves each and every client. Part of that loves comes from a deep desire for challenges. Each client or project provides different challenges, making every website a completely unique...

Should I Use Facebook (as a Business)?

Time changes things. I can still remember the time when you could only get on Facebook with a verified school email. I can also remember when Mikey liked Kix. I...

Golf Membership Consultants | New Business Launches with Atilus’ Marketing...

With a newborn daughter at home, I can fully appreciate the creation of a company from nothing more than an idea. They are both blank slates; fresh lumps of clay...

Business Fusion is Corporate America’s Version of the Ultimate Mashup...

Mashups and crossovers are all the rage today, though they are certainly not a new concept. Back in 1987, Hanna-Barbera figured out how to throw the Jetsons and the Flintstones...

Harry Chapin Food Bank | New Website Brings in the...

Later on in life, when I am old and gray, I can honestly say that one memory I never want to lose is the experience of working with the team...

“How Does Google AdWords Work?”

“How can AdWords help my business?” “How much does AdWords cost?” “People don’t search for my services/products online – how is AdWords different?” “How do I know if it’s working?”...

5 Ways to Grow (and Maintain) Your Referral Network

At our core we're an Internet marketing firm. From the first moment we work with a client, through the implementation of code - we're worrying about how search engines are...

Business Partnerships: A Win-Win for All Parties Involved

One of the single most annoying things in this world are the times when I am hungry, but don’t know what I want to eat. The frustration compounds when, after...

What is Bitcoin? Why is Atilus Accepting Bitcoin?

What is Bitcoin? Why is Atilus accepting Bitcoin? Have Zach & Harry gone crazy jumping on to the latest Ponzi Scheme bandwagon? Atilus is the first Internet Advertising in the...

ATILUS IS FIRST AD AGENCY IN UNITED STATES TO ACCEPT...

FOR IMMEDIATE RELEASE: Bonita Springs, FL, Atilus, a full-service web development and Internet marketing firm, has become the first ad agency in the United States and state of Florida to...

‘Tis the Season for Giving…Even for Business Owners!

The holiday season is just beginning and although I am a staunch believer on NOT decorating or listening to Christmas music until after Thanksgiving, as soon as Friday came the...

Atilus Takes Stock in Children 2014

Atilus is once again proud to partner with southwest Florida sustainable design company Ensite to raise money for the 3rd annual Take Stock in Children “Strides for Education” 5k Run...

Choosing Colors and Fonts for Your Company’s Brand

Color is one of the most important decisions a company makes when determining its identity. There is a sort of psychology behind logo design. Choosing the right color is not...

Website Speed & Its Effect on Your Business

Your website's loading speed is one of the most critical (and often overlooked) factors in determining the success of your website (and business!). To understand the importance of something as...

The Power of Thankfulness | Do Your Customers Hear “Thank...

It could just be the cold front coming through, but I feel something special in the air today. There is a freshness; a crispness to it that ignites imagination, commemoration...

Master AdWords Now – Watch This Video

I love AdWords. I first started using the AdWords system back in 2002. It was the tool that allowed me to begin my career as an Internet marketer. And back...

Business Development Core Philosophy is Client Centric & Profit Driven

I've been wanting to add this post for quite a while now. Atilus is a company that I am privileged to be a part of. We are different, and I...

(2013) Letter From the CEO

It's the intention of this post to communicate to you - our friends, partners, fans and clients - what's been happening at Atilus and give you a taste for what's...

Google AdWords & Bid Adjustments: What You Need To Know...

Think about the last time you saw an ad. Were you on your phone, tablet, or PC? Was it night or day? Where were you exactly? The amount of time,...

What is Remarketing?

I’ve been planning a trip to San Francisco for a few months and have kept a watchful eye on plane ticket options (ridden with anxiety, I might add – to...

5 Chrome Extensions for Web Designers

If you are involved with web development or web design, you might be surprised at how browser extensions or add-ons can increase your productivity. As a web designer, I have...

The New Atilus: Brand, Logo, and Website Relaunch

Rebrand: to change the corporate image of a company or organization (thanks, Google). When you’re taking the time to hone in on your company’s core message and identity, you can...

Expect the Unexpected | Lessons Learned While Planning a Business...

Looking back at last week’s logo and brand launch day, I am sitting here at my computer with a bit of pride, but mostly severe exhaustion. I have planned and...

You’re Invited The Atilus Open House!

You are cordially invited to Atilus’ first-ever open house celebration! After months of hard work, we’re excited to gather our friends, partners, and clients for the unveiling of Atilus’ new...

Profit Redesigned | The Atilus Story

The name Atilus – adopted and changed after a short period from the founding name "Unique ID Web Design" – was a change implemented by necessity and fate. Out of...

Changes to Google AdWords: Keyword Tool VS. Keyword Planner

By constantly optimizing its products, Google proves to stay up-to-date on tech trends. The most recent update? Google AdWords’ new Keyword Planner. Here at Atilus (and specifically throughout the rest...

Google Grants: Helping Nonprofits Market Online

Running a nonprofit organization is a lot like running a for-profit business. Oftentimes, details of duties, expenses, and day-to-day operations overlap when comparing the two. That being said, there’s a...

“See Inside” Fish Tale Sales & Service: One of the...

Google has taken the world of online search and turned into a full platform for both large and small businesses. Through Google Places for Business, users (and potential customers) have...

How to Remove Bad Reviews

How to Remove Bad Reviews - Atilus' 8 step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously growing your business. This article...

Watching “Dunk City” Explode on Social Media

#FGCU #FloridaGC #FloridaGulfCoastUniversity #DunkCity – what do these terms have in common? All were trending topics on Twitter at some point this weekend. All were topics I’d never expect to...

Atilus Chosen to Host Exclusive Google Engage Connect Event

We’re very excited and honored to announce that Atilus has been chosen exclusively by Google to host a Google Engage live-streaming broadcast event, featuring talks from Google’s top thought-leaders, including...

Psychology, Marketing, & Web Design

Psychology is the study of the mind. Marketing is the study/practice of selling to consumers. Web design is creating an aesthetically pleasing website online. How can these things intertwine? It...

Internet Marketing: Why Paid Search & SEO Are Important

Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you...

Marketing Websites Using AIDA

If you’re familiar with the marketing and advertising industry, you know that the AIDA Model has been around for quite some time. My professors spent endless hours talking about this...

Pulling Your Business Through a Recession

2008 was not the best year to be a small business owner – the financial downturn caused the crumbling of businesses all around. Given that Lee County was one of...

Is There a Difference Between B2B & B2C Website Design?

Web designers, developers, and marketers can agree on one thing: websites are designed for conversions (conversions being purchases, email list signups, or any other goal that suits your business growth)....

5 Tips on Measuring Your Websites Return

We've practically built this company on being the experts when it comes to web design pricing. Years ago, our sales director at the time - Scott - wrote the post...

Katkin Featured as FGCU Alumni of Distinction in Pinnacle Magazine

Atilus’ cofounder and CEO, Zach Katkin, has been featured in this month’s issue of Florida Gulf Coast University’s Pinnacle Magazine! Zach has been named the Alumni of Distinction for 2012...

An Object at Rest Stays at Rest… and Dies at...

As a business person in internet technology, I spend a lot of time in front of a computer screen and sitting down. There really aren’t very many alternatives to this...

Remote vs Co-Working Employee

Atilus is a technology firm that specializes in web development, internet advertising, and software development. We live in the "cloud". Our team is located throughout the state and we rarely...

7 Things to Know When Setting Up Your Website

There are a few key things you should understand about the web, that combine the service you choose, your content, and some of the other elements we’ve already learned about...

7 Rules for Working With an Internet Advertising Agency

Thinking about "getting into bed" with an Internet Advertising Agency? Want to hire a company for web design and Internet marketing, but not sure where to start or what will...

Kristen Bachmeier Joins Atilus Team

Kristen Bachmeier, a recent graduate from Florida Gulf Coast University joins Atilus as a Marketing Intern today. Kristen is a SWFL native and received a Bachelor of Science in Marketing...

Atilus CEO Achieves Highest Award From University

We are proud to announce that Zach Katkin has been named FGCU's Alumni of Distinction for 2012! This award is the highest honor that FGCU can bestow upon a graduate...

Is Pinterest Profitable for Your Business?

Pinterest is the hottest topic in social media trends today. At least in terms of bloggers jumping in to classify what it is and what this means. So, today I...

Atilus Director of Marketing Among New Board Members

FOR IMMEDIATE RELEASE March 26, 2012 THREE NEW BOARD MEMBERS JOIN THE LEE COUNTY COALITION FOR A DRUG-FREE SOUTHWEST FLORIDA Fort Myers, FL, Kevin Lewis, CEO of Southwest Florida Addiction Services...

Zincubate is Coming Soon!

Finally a Tech Website Built for Non-Techy Business Owners! Zincubate.com is coming! The mission of Zincubate is to help businesses learn and implement technology to grow, market, and run better....

Google and Wikipedia: Why You Need To Pay Attention to...

The genesis for this post came from doing some significant keyword research for one of our partner’s clients with SEOmoz' unbelievably powerful Open Site Explorer. Doing keyword research for relative links came...

AdWords Express, Here at Last!

Here it is at last! Google has made some changes that we think will benefit clients who are looking for advanced operability without even paying for (dare we say it)...

Best Ways to use WordPress to Optimize Your Website for...

The Wordpress platform is one of the best solutions for people who are interested in updating their own website and getting the best return on their efforts in terms of...

How to Setup Google Conversion Tracking

What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics' conversion tracking? Find out... learn more about how to setup google conversion tracking. Introduction to Conversions This...

Four SEO Strategies for Your Business

There are a million guides out there to SEO, but we've distilled four great SEO strategies to help you achieve your web and Internet marketing goals in 2012. 1. Determine...

Google & Mobile Internet Use

We received an email from Google yesterday and it's clear that they think Mobile is the direction to head in, in 2012. They've come out with a great big promotion...

Atilus Accepted to the Google Engage Program

Coming off the heals of our recent acceptance as a Google AdWords Certified Partner, Atilus has also been accepted into the newly formed "Google Engage for Agencies" program. The newly...

Atilus Now an AdWords Certified Partner

Atilus is VERY proud and excited to announce that we have just been certified as an AdWords Certified Partner. Various members of our team have been certified AdWords Professionals, which...

Small Business Advertising – AdWords Express

I was on a call the other day with the owner and creator of one of the web's premier advertising platforms. The conversation bounced around, but one thing we touched...

USAJobs.gov & Atilus in Daily Caller

Last Friday after a long day and a drive from a clients' office for the launch of their new website, I received a rather strange email from a gentleman looking...

Atilus Celebrates its 6th Anniversary

Fort Myers FL ( October 10, 2011) Local web design and Internet marketing company, Atilus, is celebrating its sixth year in business. Atilus provides web development and Internet marketing solutions...

Atilus Sponsors Run for Reading & Cheers for Literacy

Atilus is proud to announce a donation of $200.00 to Literacy Volunteers of Lee County in support of two events - Run for Reading & Cheers for Literacy. The two...

10 Things Web Developers Won’t Tell You

You shouldn’t be too ‘creative’ with the text and design. Too many times clientele think that the right way to catch a person’s eye is to have bright contrasting colors,...

Google Local Changing The Local Search Game

You may have noticed many new changes to Google. Over the course of the last couple of months Google has changed a large number of major features in how you...

Internet Marketing’s Best Invesment

There are all kinds of incredible and attractive Internet campaigns (ways to market your business online) you can get involved in. You may be a social media wizard or a...

2011 Tech & Internet Bubble

There has been remarkably little published on this topic for the amount of conversation going on behind the scenes. Perhaps it is the fear that talk about it will make...

Money To Be Made In E-Education?

The recent economic woes and escalating unemployment rate has spurred a massive movement in education. The few employers that are now hiring are now demanding much higher qualifications than ever...

Books Are Cool Again

With the launch of products like Apple’s iPad and Amazon’s Kindle, ebooks are not only making reading cool again but are improving the effectiveness of advertising on the Internet. While...

Learning About Marketing Through the iPad

The new Apple iPad has certainly created a big buzz in the last few months, but how great is it really? There is no doubt that the iPad has been...

What Kind Of Facebook Advertising Is Right For You?

Social media marketing has certainly been the hottest topic in business over the last year or two. Entrepreneurs and start up businesses have been popping up all over the place...

How Much Does Hosting Cost?

Prompted by a few items I’ve decided to write an article on the cost of hosting a website. This article is in part a follow up to two articles we...

How Much Does a Website Cost?

Subtitle: Meditations on the cost of a website, addressing the developer community. How much does a website cost? Well… that depends. How much does a building cost? “Ballpark figure. If...

Atilus

Unique ID Web Design, LLC is now officially Atilus, LLC. First a little background. Unique ID, now Atilus, was started in late 2005 by Harry Casimir and me while we...