You probably came here in the process of doing research. Are you a small business looking to build a website? Or maybe you’re a non-profit, looking to redesign your website in order to more effectively communicate your mission? Or, are you the marketing director for a multi-million dollar organization looking...
Psychographics [sahy-kuh-graf-iks] NOUN The use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies. Where does it fall within the marketing framework? We as marketers look at a ton of data to determine what we understand who our customers are...
When it comes to social media advertising, LinkedIn is one of the leading B2B paid advertising platforms out there. Throughout this post I will break down two types of InMail advertising, and the pros and cons of LinkedIn Advertising Regular InMail (FREE) User Access. For LinkedIn users wanting to use...
The following post is courtesy of TeamLogic IT, and IT services provider in Fort Myers, FL. President of TeamLogic IT. Bob Roloff, shares his thoughts on ransomware and what you need to know about it as a business executive. Most importantly, he shares his thoughts on protecting your business from ransomware...
Getting started on a web design can prove to be challenging if you don’t have the necessary ingredients. The most difficult part about website design is grabbing the idea from the client’s head and making something out of it. This can be difficult if they don’t give you much to...
It’s been a while since I last blogged – perhaps too long. But I was having a conversation with Jen Coomer, who oversees our new client relationships here at Atilus and I think we struck upon something very worthwhile. This blog isn’t for just anyone, it’s primarily focused around our...
Your organization’s marketing plan is important. You and your team (or your agency) have spent countless hours on researching, defining tactics, creating messaging, and most importantly, defining what all of that is going to cost. What happens next? A marketing calendar. A marketing plan is fluid – especially when you...
Southeast Building Conference 2017 - Join us on July 27th and 28th for the Southeast Building Conference (SEBC) in Kissimmee, Florida. The 2017 Southeast Building Conference is one of the largest building industry trade shows in South Florida. The SEBC Expo is a powerful business building opportunity for those that...
TOP COMPONENTS TO SUCCESSFUL POPUP DESIGN Marketing copy - Show personality, spur action, and create need/urgency Imagery - Visually grab attention, showcase products or services Branding - Match the pop up to website design and company branding CTA (call to action) - Engaging button copy and button color Value proposition...
As with everything internet-wise, social media is evolving. We saw the rise of video in 2016, whether it be on Facebook, Snapchat, or any other platform. Who doesn’t love the videos of hands doing stuff, I’ve found some of my favorite recipes by watching those videos! In 2017, there are...
Hi, I’m Valerie Baker (you can call me Val), I’m a Florida Gulf Coast University Alumni (Summer 2016). I joined the Atilus team as a Client Services & Digital Marketing Specialist this past February. I grew up in Tampa, FL and moved to SWFL to attend FGCU. I graduated FGCU...
