You probably came here in the process of doing research. Are you a small business looking to build a website? Or maybe you’re a non-profit, looking to redesign your website in order to more effectively communicate your mission? Or, are you the marketing director for a multi-million dollar organization looking...
Isn’t it hard to believe that social media has only been around since 1997? With extremely high users on Facebook and Instagram nowadays, it seems like if you aren’t on social media you do not exist. Here is a brief look into how Social Media began, and the exponential growth...
Awhile back I wrote a detailed post on Website RFPs. I lambasted and vilified RFPs. In hindsight, it was a little… ahem… emotional. I was jaded, we had just lost a bid on a project and I was disappointed to say the least. However, yesterday I logged into our website...
I recently received a print marketing piece titled “5 Reasons Start-Ups Need Print.” I read this, and it frustrated me. Are print companies still targeting startups to spend money on print? And most importantly: why? This print piece listed the following reasons start-ups need print: The digital world is vast....
Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand which network is the best way to reach customers. The truth is – there’s not one right answer. However, it’s...
Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways to get the most out of local SEO efforts. The industry is constantly changing & there are always new “gimmicks”...
With technology at our fingertips nowadays it is extremely important to translate your website to be mobile friendly. With that being said, I will dive into the differences of and similarities between Responsive and Adaptive Design. Responsive Design Responsive Web Design responds to changes in the browser size by stacking...
Note: this post includes spoiler alerts on the latest episode of NBC’s This Is Us. I never thought I’d be able to tie digital marketing into one of my favorite TV shows, but in the world of digital marketing and social media, anything is possible. Let me explain. This is...
BONITA SPRINGS, Fla. (Jan. 16, 2018) — Florida Gulf Coast University appointed Atilus Director of Operations Kristen Bachmeier to serve on the advisory board for the marketing degree at the Lutgert College of Business. “We’re proud of the fact that Kristen joins a board of influential marketing experts from top...
As marketers, there are so many ways to reach your target audience in the digital space, but email marketing remains one of the most integral part of any company’s internet marketing strategies. But to stand out in the sea of crowded inboxes, you should be strategic about how you set...
Have you decided to move forward with investing in a new website for your business? Once you have made the decision to move on, one question remains… Do I go with a custom built website or a use a template for my website? Which path best suits my business? What...
