You probably came here in the process of doing research. Are you a small business looking to build a website? Or maybe you’re a non-profit, looking to redesign your website in order to more effectively communicate your mission? Or, are you the marketing director for a multi-million dollar organization looking...
Increase CTR Google AdWords is an extremely useful tool when it comes to digital marketing. AdWords is a tool that helps digital marketers reach a broader audience through Google Search Advertising Network (GSN) or Google Display Advertising Network (GDN). This is a paid service that displays either text information or...
It's 2017. Luckily most phone's nowadays are waterproof. Or at least, water resistant. But something you don't often hear asked is... "Is my website wind & water resistant?" The short answer is yes. The longer answer is a resounding yes - which I'll be detailing a little in this post...
I'm sure you've heard all the hype around mobile-first responsive design in the past few years. However, mobile is no longer a trend, it's mandatory. I recently attended the Southeast Building Expo in Kissimmee, Florida - this is a huge convention for those in the construction industry. I was relatively surprised...
Google has been less than secretive about their promoting of websites having SSL certificates. (First, what is an SSL? Click here to read a blog post about this that we wrote last year.) SSLs, or Secure Sockets Layer, help protect user information on a website. In the past, this license...
There are a TON of SEO “hacks,” “tricks,” & “tips” out there on the internet. Some of them are great, where others…not so much. Check out these 17 SEO myths you should completely ignore. SEO gets you quick results Not true what so ever! SEO is an ongoing & evolving...
I’ve been managing website projects for the last few years. In those years, I’ve learned so much. Each project and each client are different, so each experience has been quite unique. There are some common themes to each project, however: common challenges, common questions, common expectations, etc. Knowing these things,...
Psychographics [sahy-kuh-graf-iks] NOUN The use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies. Where does it fall within the marketing framework? We as marketers look at a ton of data to determine what we understand who our customers are...
When it comes to social media advertising, LinkedIn is one of the leading B2B paid advertising platforms out there. Throughout this post I will break down two types of InMail advertising, and the pros and cons of LinkedIn Advertising Regular InMail (FREE) User Access. For LinkedIn users wanting to use...
The following post is courtesy of TeamLogic IT, and IT services provider in Fort Myers, FL. President of TeamLogic IT. Bob Roloff, shares his thoughts on ransomware and what you need to know about it as a business executive. Most importantly, he shares his thoughts on protecting your business from ransomware...
Getting started on a web design can prove to be challenging if you don’t have the necessary ingredients. The most difficult part about website design is grabbing the idea from the client’s head and making something out of it. This can be difficult if they don’t give you much to...
