Ever wonder why Harley Davidson owners are such evangelists for the brand?
Ever wonder why certain brands are able to maintain loyalty while others lack in sustainability?
“Recent research into how companies like these successfully operate brand communities has pointed up some key points for marketers to keep in mind…”
Here is an excellent article by Marketing Profs on the topic.
Also, to help facilitate your user community, actively engage your consumers in positive reinforcing conversation. And do so by centralizing it on the web via a community forum, blog, or better yet, a social networking application.
Stir the pot.
And don’t leave your company brand to chance.