I spoke to an old friend of mine over the weekend to discuss what has been accomplished since we last spoke. It was a pleasantly nostalgic conversation that usually ends in some sort of friendly, competitive salutation, in which we become motivated even more based on the others level of success.
But more than an increased drive to better myself as a business man, is my new found thirst for building better relationships with my clients. I’ve always known, but I realized even more how important that friend’s relationship is to my business.
He not only offers insight, inspiration, and criticism, but he also holds the mirror up to enable me to see what he sees. That mirror shows me my faults, but more importantly shows me a confirmed sense of accomplishment.
He is my cheerleader. And that is what is missing from my relationship with my clients.
As a consultant, I am quick to point out problems and offer viable, cost effective solutions to help maximize ROI in advertising employments, but perhaps I could begin throwing in a cheer or two.