Mashups and crossovers are all the rage today, though they are certainly not a new concept. Back in 1987, Hanna-Barbera figured out how to throw the Jetsons and the Flintstones together in a movie. From 2004-2007, NBC property TV shows “Crossing Jordan” and “Las Vegas” did multiple crossover episodes. There have been many more examples, such as the Harlem Globetrotters landing on Gilligan’s Island, but it took YouTube, a video sharing site to really escalate the idea into the stratosphere. Making it easy for anyone to become a video producer, all types of entertainment and genre have fallen prey to the mashup/crossover syndrome.
Who cares? How many people really watch movie trailers as if they were different genres? Well, to be truthful, The Dark Knight trailer was recut as a romantic comedy last year and has over 450,000 views. Maybe they are on to something here: take two things that are different, put them in a good situation working together and all of a sudden you have a third thing that is more than just the sum of its parts! I think that’s exactly what Darth Vader was going for when he got his brother Chad Vader the job at the grocery store.
Mashups Work in the Business World Too
I promise there is a point to all of this: the world of business fusion (or business partnerships) is built on this very idea. The technology industry often refers to this concept as “clusters”. Basically it means joining two or more like-minded companies together for the purposes of shared revenue and ultimate profit. According to Will Price, CEO of Flite, “…the modern economy competes on innovation and operating within a cluster shortens the cycle time to identifying, resourcing, and realizing areas of need and opportunity.”1
Simply put, when you work together, business gets accomplished faster and cheaper. More simply put, two heads are better than one. This is one of the reasons we love working with fusion companies, such as CONRIC PR & Marketing (www.conricholdings.com). They provide creative public relations, marketing, graphic design, advertising, writing and publishing services to individuals and businesses of all sizes in the Southwest Florida community including Fort Myers, Cape Coral, Estero, Bonita Springs, Naples, North Fort Myers and Port Charlotte. They specialize in helping young start-up companies aiming to capture a new market to established businesses looking to gain an edge over the competition.
The Power of a Relationship With CONRIC PR & Marketing
CONRIC’s specialization is different than ours, but you will notice overlap. To us, though, that is not a problem. Instead, we focus on what each of us does best, and work to share in each other’s specializations. During a lunch that Zach and I had with Connie and Angeli last week, we spent most of the time working together on ideas to help a mutually shared client. That’s one of the things we love about this company; others come first – they look for ways to share and help before focusing on their own profit margin, which is why they are growing so successfully. They understand that business is more than just a bottom line; it is people, relationships. This is Atilus’ focus as well, and why we put so much emphasis on business fusion, along with such a high priority on relationships with our customers.
I guess that mashups really do have a place in this world and I even enjoy the occasional entertainment mashup as well. The Shining as a comedy is a particular favorite of mine. That said, I really don’t want to hear any more Olympic teams lip-syncing to Carly Rae Jepson.