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Blog image Tips Defining Your 2022 Digital Marketing Strategy
The future of digital marketing is now. Companies that plan ahead and strategize for success in 2022 will be the ones reaching their goals, but many businesses are still scrambling...
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Blog image Digital Advertising for Driving Brand Awareness
Digital ads are a useful way to drive brand awareness but the type of digital advertising you use depends on your marketing goals. Google Display ads, YouTube ads, and Facebook...
Read More Digital Advertising for Driving Brand Awareness
Blog image Are You Listening to What Your Customers Are Saying Online?
As a business owner, you must monitor and nourish your online reputation. Responding to your customers' feedback shows you care about them and that you are willing to go above...
Read More Are You Listening to What Your Customers Are Saying Online?
Blog image In-House vs. Outsourced Digital Marketing
Ready to ramp up your marketing efforts? Before you post a job for a Marketing Assistant and start reading resumes, consider outsourcing your marketing needs to a Florida digital marketing...
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Blog image What’s the Difference Between SEO & AdWords?
Digital marketing encompasses a lot of activities that have a common goal: to help a company get more traffic and leads online. Two of the most well-known online marketing terms,...
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Blog image Tips for Selecting a Digital Marketing Agency
2020 taught the world just how important digital marketing is. If you're like most small to medium-sized companies, you likely don't have an in-house team of marketing experts to help...
Read More Tips for Selecting a Digital Marketing Agency
Blog image What is the Most Effective Strategy for Local SEO?
One question I get asked a lot is "how is local SEO different from regular SEO?" And my answer is always the same. Search engine optimization is a broad umbrella...
Read More What is the Most Effective Strategy for Local SEO?
Blog image Atilus Video Q&A: Preparing for 2021
2021 is right around the corner and it's time to start thinking about your marketing plan. In this video, we discuss things you can do right now to prepare for...
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Blog image Atilus Video Q&A: Marketing Budgets & Common Roadblocks
Struggling to understand why your PPC campaigns aren't performing? What about how to set your digital marketing budget? Listen to this video from Kristen and Gaby from Atilus, a Florida...
Read More Atilus Video Q&A: Marketing Budgets & Common Roadblocks
Blog image Are Google Ads Worth It?
Google AdWords (now "Google Ads") used to just be for PPC campaigns (also known as pay-per-click). Nowadays, Google offers a full suite of advertising services for businesses of all sizes....
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Blog image Should You Adjust Your PPC Strategy During COVID-19?
The COVID-19 pandemic has been affecting the world for a few months now, and business owners and marketers are still trying to adapt to the new business landscape it’s created....
Read More Should You Adjust Your PPC Strategy During COVID-19?
Blog image How Businesses Can Communicate to Customers During COVID-19
The COVID-19 outbreak is affecting businesses all over the world. Depending on the state, many businesses are being forced to shut down or adjust their operations due to shelter at...
Read More How Businesses Can Communicate to Customers During COVID-19
Blog image Covid-19 Resources: How To Access Google & Facebook’s Small Business Ad Credits
During the COVID-19 crisis, many small businesses are struggling to stay afloat and are uncertain of what adjustments to make to their marketing plans and budget. Google & Facebook, which...
Read More Covid-19 Resources: How To Access Google & Facebook’s Small Business Ad Credits
Blog image Work from Home Tips from a Digital Agency
Since many people are taking precautions and social distancing amid the COVID-19 pandemic, working from home is now more popular than ever. We are very lucky to have technology that...
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Blog image How to Use Digital Tools to Define Your Target Audience
Your audience should be the driving force behind everything you do in marketing your business. Every word of copy, every design choice, and where you choose to spend your budget...
Read More How to Use Digital Tools to Define Your Target Audience
Blog image 5 Sources Where You Can Learn More About SEO and Digital Marketing
Whether you are a professional already immersed in the digital world or a beginner trying to grasp the skills that are so popular today, we always have something new to...
Read More 5 Sources Where You Can Learn More About SEO and Digital Marketing
Blog image Why Digital Marketing Fails
I’ve been in this industry for a little over 7 years now. I’ve seen and learned a lot during my time creating digital marketing campaigns, managing projects, and managing clients....
Read More Why Digital Marketing Fails
Blog image Top Digital Marketing Trends to Look For in 2020
It’s hard to believe 2019 is almost over! The end of the year is always a great time to reflect on the changes of the past year and look ahead...
Read More Top Digital Marketing Trends to Look For in 2020
Blog image Do You Need a Podcast? What to Know About the Latest Marketing Trend
I recently wrote a blog about how creating effective content marketing is a great way to grow your business. When people think content marketing, they often think primarily of blogging,...
Read More Do You Need a Podcast? What to Know About the Latest Marketing Trend
Blog image 6 Easy Steps to Market Your Local Event Online
Event marketing is a tricky business. I don’t claim to know how to put together an event from A-Z, and I commend those who are able to pull off events...
Read More 6 Easy Steps to Market Your Local Event Online
Blog image How to Create Effective Content Marketing
If you’re looking for ways to grow your business online, content marketing is a great place to start. You may have heard the words “content marketing” as a buzzword around...
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Blog image The 3 Search Engines You Should Know About – Besides Google
When it comes to the conversation of searching online, Google is king. With over 90% of the search engine market share, over 63,000 searches per second, a market value of...
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Blog image Mobile 101 – How to Make Your Website User-Friendly for Mobile Users
Since 2016, mobile internet usage has surpassed computer usage. Ever since the rise of smartphones over the past decade, mobile devices have become an essential part of everyday life. From...
Read More Mobile 101 – How to Make Your Website User-Friendly for Mobile Users
Blog image Expectations vs. Reality: When to Expect Results from a Digital Marketing Campaign
Digital marketing is an exciting endeavor to embark on to grow your business. We’ve worked with companies of all sizes in all industries and one of the most common questions...
Read More Expectations vs. Reality: When to Expect Results from a Digital Marketing Campaign
Blog image What Does a Website Cost? Web Development Costs for 2019
The web design and development industry has been around for quite some time now, but we’ve found that pricing in this industry continues to be scattered across the board. When...
Read More What Does a Website Cost? Web Development Costs for 2019
Blog image Elements of SEO in 2019
As digital marketers, we aim to always be on top of the latest trends and news in the digital world. I personally subscribe to many different newsletters and blogs to...
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Blog image “Why Aren’t My Ads Showing?” – Everything You Need to Know About Google’s Ad Rank
Recently, I sat down and completed the Google Ads Fundamentals & the Google Ads Search Certification Exams. As the Digital Marketing Engineer at Atilus, one of my main responsibilities is...
Read More “Why Aren’t My Ads Showing?” – Everything You Need to Know About Google’s Ad Rank
Blog image Common Pitfalls in Web Design Projects and How to Avoid Them
Atilus began as a web design shop in 2005. We’ve been in business nearly 14 years and during that time, I’d say that we’ve seen many different scenarios arise during...
Read More Common Pitfalls in Web Design Projects and How to Avoid Them
Blog image Perform an Email Marketing Audit
Email marketing is one of the most effective, yet time-consuming, ways to get your prospects to engage with your product or service. The more time you put into your email...
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Blog image Why Should I Invest In Digital Marketing?
My customers are coming from everywhere else, why would I spend any money on digital marketing? YES!  That's the point I'm trying to make. To reach the vast sea of...
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Blog image Get Your Business Ready for Voice Search
Back in December, I wrote a blog about what the use of voice search means for digital marketing. In that blog, I shared some helpful tips like considering conversational keywords...
Read More Get Your Business Ready for Voice Search
Blog image How to Review Your Website: a Guide
So, you’ve just gotten your development link from your web development company. Now what? There are so many things to look at, test, & review. Our guide will help you...
Read More How to Review Your Website: a Guide
Blog image Google’s New Shoppable Image Ads
It seems like every month we are discussing new features and changes happening in Google’s advertising offerings. As the dominant platform in the digital advertising space, they are constantly looking...
Read More Google’s New Shoppable Image Ads
Blog image How to Read Your Website Report
It’s the first of the month (or the second, third, or fourth). It’s the time to clean up all the work from the month prior and start the dreaded reporting....
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Blog image Don’t Ignore Amazon’s Digital Marketing Platform
When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site...
Read More Don’t Ignore Amazon’s Digital Marketing Platform
Blog image What to Expect for 2019 Web Development Trends
2019 is here and already feels like it's flying! Every year there seem to be new trends in the industry and it can be overwhelming to keep up with what's...
Read More What to Expect for 2019 Web Development Trends
Blog image How to Send the Perfect Marketing Email
Recently, I had the chance to attend a local digital summit and learn about new trends in internet marketing. One of the speakers at the event was from Constant Contact,...
Read More How to Send the Perfect Marketing Email
Blog image How Do People Search Online? 2019 Search Trends
A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how...
Read More How Do People Search Online? 2019 Search Trends
Blog image Instagram Ad Targeting in Real Life
We’re a small team, so every day we have lunch, we gather in the conference room. Our lunchtime gathering often consists of YouTube videos, gameplay, or just catching up. One...
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Blog image What Does Google Really Know About You?
A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political,...
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Blog image 2018 Year-End Digital Marketing Roundup
Harry, our CEO, recently came into our conference room as we all ate our lunches. Out of nowhere, he says “I can’t believe we’re in December 2018.” And just like...
Read More 2018 Year-End Digital Marketing Roundup
Blog image How Voice Search Affects Your Marketing Campaign
We recently asked our Facebook followers if they had used a device to complete a voice search or ask a question in the last 30 days. 43% of our followers...
Read More How Voice Search Affects Your Marketing Campaign
Blog image The 3 Ways You Can Rank on Google
Once your business has a great website, the next step is marketing yourself so your target consumer can easily find your products or services. In our digital world, utilizing search...
Read More The 3 Ways You Can Rank on Google
Blog image Who Uses Bing?
We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is...
Read More Who Uses Bing?
Blog image 6 Hidden Gems on Your Company’s Facebook Page
Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost...
Read More 6 Hidden Gems on Your Company’s Facebook Page
Blog image 3 Things You Can Do Right Now to Get More from Your Website
A website is a huge commitment, from the time & resources put forth to create a beautiful site to the ongoing maintenance to keep your website up to date. But...
Read More 3 Things You Can Do Right Now to Get More from Your Website
Blog image What is Influencer Marketing?
Influencer marketing is nothing new, but it has recently become a buzzword in the marketing world. Influencer marketing combines old and new marketing tools, taking the idea of a celebrity...
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Blog image Bing Ads vs. Google Ads
Bing is often the forgotten search engine in the digital marketing landscape. Even during my attendance at the Digital Summit in August, Bing was mentioned only 2-3 times throughout 2...
Read More Bing Ads vs. Google Ads
Blog image The 3 People Who Should Run Your Website Project
Each client comes to us with a different reason for needing a new website. Sometimes the Director of Marketing comes to us looking to supplement a full rebrand or it...
Read More The 3 People Who Should Run Your Website Project
Blog image The Rise of Vertical Storytelling
As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to...
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Blog image Google’s Recent Algorithm Update & SEO
A lot goes on behind the scenes at Google but they recently broke the barrier of silence and let the world know that they were rolling out a "Broad Spectrum...
Read More Google’s Recent Algorithm Update & SEO
Blog image Top 3 SEO Myths
Search engine optimization (or SEO for short) is not a new concept, yet it continues to be one of the most misunderstood practices on the client side. We get a...
Read More Top 3 SEO Myths
Blog image The 8 Kinds of Videos to Help Market Your Business
It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a marketing perspective, utilizing video in digital channels is...
Read More The 8 Kinds of Videos to Help Market Your Business
Blog image Google Adwords Is Rebranding! Say Hello to Google Ads
Google Adwords has dominated the pay-per-click online advertising space for years. Recently, they announced that “Google Adwords” would become “Google Ads.” Google’s advertising products are now divided into three primary...
Read More Google Adwords Is Rebranding! Say Hello to Google Ads
Blog image Big Changes are Coming from Facebook Advertising
We’ve heard a lot about Facebook in the media thanks to Mark Z’s 11-hour testimony before Congress. Put that together with the public uproar of the #DeleteFacebook movement and we're...
Read More Big Changes are Coming from Facebook Advertising
Blog image Email Newsletter Best Practices
Whether you're a business or a developer, you may be accustomed to the back-and-forth of designing and executing an email newsletter. While all parties want the outcome to be as...
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Blog image Confessions of a Full-Service Digital Agency
We are Atilus Web Design... but we do much more than our name implies.  As a full-service digital agency, the array of offerings that we provide may even surprise some...
Read More Confessions of a Full-Service Digital Agency
Blog image The 6 Factors That Determine Your Instagram Feed
Instagram recently announced it hit 1 billion monthly users, up from 800 million in September. This makes Instagram the fastest growing social media platform since its launch in 2010. Studies...
Read More The 6 Factors That Determine Your Instagram Feed
Blog image How Content Marketing Can Help Build Your Business
Digital marketing is essential for any company to connect with customers – and technology has created many more opportunities to reach customers online. Therefore, it has become an umbrella term...
Read More How Content Marketing Can Help Build Your Business
Blog image Stock Photos vs. Photography in Web Design
You’re probably here because you’ve decided on creating a new website. Congratulations! One of the next steps in creating your website involves choosing photos to display on your site. People...
Read More Stock Photos vs. Photography in Web Design
Blog image Digital Marketing Best Practices for Events
Last weekend we were honored to be a part of another successful event at our client's downtown center and it got me thinking that a great post would be one...
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Blog image Social Media by the Numbers
Isn’t it hard to believe that social media has only been around since 1997? With extremely high users on Facebook and Instagram nowadays, it seems like if you aren’t on...
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Blog image 5 Reasons All Businesses Need a Website & Digital Marketing
I recently received a print marketing piece titled “5 Reasons Start-Ups Need Print.” I read this, and it frustrated me. Are print companies still targeting startups to spend money on...
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Blog image Facebook Ads vs. Google Adwords: Which is Better for Your Business?
Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...
Read More Facebook Ads vs. Google Adwords: Which is Better for Your Business?
Blog image Local SEO: What it is & How to Properly Set It Up
Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways...
Read More Local SEO: What it is & How to Properly Set It Up
Blog image When Should You Start Your Holiday Email Marketing Campaign?
As marketers, there are so many ways to reach your target audience in the digital space, but email marketing remains one of the most integral part of any company’s internet...
Read More When Should You Start Your Holiday Email Marketing Campaign?
Blog image Templates vs. Custom Built Websites
Have you decided to move forward with investing in a new website for your business? Once you have made the decision to move on, one question remains… Do I go...
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Blog image Atilus Now Offers Conventional Marketing Services
Atilus Offers Conventional Marketing Services As a full-service digital design agency, Atilus has provided beautiful websites and effective digital marketing services to our clients for over a decade. So, what...
Read More Atilus Now Offers Conventional Marketing Services
Blog image 17 SEO Myths you should ignore
There are a TON of SEO “hacks,” “tricks,” & “tips” out there on the internet. Some of them are great, where others…not so much. Check out these 17 SEO myths...
Read More 17 SEO Myths you should ignore
Blog image LinkedIn InMail Advertising
When it comes to social media advertising, LinkedIn is one of the leading B2B paid advertising platforms out there. Throughout this post I will break down two types of InMail...
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Blog image The Benefits of Creating a Marketing Calendar
Your organization’s marketing plan is important. You and your team (or your agency) have spent countless hours on researching, defining tactics, creating messaging, and most importantly, defining what all of...
Read More The Benefits of Creating a Marketing Calendar
Blog image Successful Use of Popups
TOP COMPONENTS TO SUCCESSFUL POPUP DESIGN Marketing copy - Show personality, spur action, and create need/urgency Imagery - Visually grab attention, showcase products or services Branding - Match the pop...
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Blog image SOCIAL MEDIA BEST PRACTICES IN 2017
As with everything internet-wise, social media is evolving. We saw the rise of video in 2016, whether it be on Facebook, Snapchat, or any other platform. Who doesn’t love the...
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Blog image Four Holiday Branding Tips
It's crazy to think that Christmas is only two days away. Where does all the time go? During the holidays it's a perfect time for businesses of all sizes to...
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Blog image Construction Marketing: Grow Your Reach & User Engagement
New Year, healthier you. Every year individuals and businesses alike take the time to think about the new year that's approaching and make resolutions that will set them or their...
Read More Construction Marketing: Grow Your Reach & User Engagement
Blog image Designing an Email Newsletter
A great way of marketing is email newsletters.  Though this method may seem a bit outdated, but there are still followers who do not like to use social media in...
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Blog image Instagram Social Media Marketing | Do You Need An Instagram?
Do You Need An Instagram? When it comes to Instagram social media marketing, Instagram is the relatively new guy on campus (launched in October 2010). The photo sharing application has...
Read More Instagram Social Media Marketing | Do You Need An Instagram?
Blog image Learn All About SSL & If You Should Be Using SSL
What is SSL? Secure Sockets Layer (SSL) is a security protocol used for transmitting information securely over a network. SSL encrypts the data being sent over the network that uses...
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Blog image What Is An SSL Certificate And How Does It Relate To SEO?
SSL and SEO While browsing the web, it is likely that you’ve come across a site with a little green lock in the URL at the top of your browser....
Read More What Is An SSL Certificate And How Does It Relate To SEO?
Blog image You Need a Blog on Your Website. And Here’s Why.
I remember my pre-Atilus days. I’d see blogs on large company websites and think “why?” Why is there a blog on a website that has nothing to do with writing?...
Read More You Need a Blog on Your Website. And Here’s Why.
Blog image PR & SEO – One “Old-School” Secret to Amazing SEO Results
PR and SEO, how one of the oldest marketing tools is breathing new life into the largest change in the last decade. Is your website "optimized," are you writing consistently, but not...
Read More PR & SEO – One “Old-School” Secret to Amazing SEO Results
Blog image Your Marketing Needs A Better Designed Website: Think Like the User
Have you ever came across a website that just made you laugh uncontrollably, not because of how funny the website was, but because of how poorly designed it was? There...
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Blog image Tips for Choosing the Right Web Development Company
I'll let you in on a little secret about me, I'm addicted to old, historic homes. If I could I'd purchase every condemned home and restore that home back to...
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Blog image What is Google My Business? Tips for Building Your Google Business Listing
Whether you’re the owner of a small business or a large corporation, you’re likely a bit familiar with “claiming your business listing on Google.” You’ve received phone calls about it,...
Read More What is Google My Business? Tips for Building Your Google Business Listing
Blog image What do you need for a great website design?
A layout that tells a story When a visitor goes to a website, they don’t want to have to wonder if they are in the right place. A good design...
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Blog image Builder Website Design
Everything Builders & Development Companies Should Know about Web Design and Internet Marketing In 10 years a LOT has changed in our business. Smart phones are now the #1 way...
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Blog image 5 Tips for Remarketing
First, why do Remarketing? Remarketing is one of the most amazing things to come along in marketing/advertising in a long while – and even in the fast-paced, and ever evolving...
Read More 5 Tips for Remarketing
Blog image Top Elements for Real Estate Websites 2016
Early 2016 seems like the perfect time to talk about the top elements for the real estate websites. Real estate throughout the country is exploding, particularly here in Southwest Florida...
Read More Top Elements for Real Estate Websites 2016
Blog image What is Google Knowledge Graph?
In the world of Web Development, creating a beautiful site is only the first step to growing a business online. In order for a site to be successful, you must...
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Blog image Consumer Intent vs. Demographics: What Every Marketer Needs To Know
Marketers have been using demographics as an intermediary to classify people who may or may not be interested their product. Although I don’t disagree that demographics are a great way...
Read More Consumer Intent vs. Demographics: What Every Marketer Needs To Know
Blog image Top 10 Pay Per Click Resources
Ever wanted to know more about pay per click and how it can help your business? Check out Atilus’ definitive list of the top 10 ppc resources for 2016. We've...
Read More Top 10 Pay Per Click Resources
Blog image What is a Sitemap?
If you have ever worked with a digital agency, or been a part of the web design process, you have probably heard the term ‘sitemap’. Similar to a geographical map...
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Blog image Mobile Optimized vs. Responsive Websites
What is the difference between a dedicated mobile site (or mobile optimized site) vs. responsive mobile site? Before we jump into the technical difference between mobile and responsive sites: If you haven’t...
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Blog image Construction Marketing Ideas for Southwest Florida Builders
Is Your Construction Firm Made for Mobile? Southwest Florida Builders need to plan ahead to meet their audience in the moment - they need to adjust to the new phrase...
Read More Construction Marketing Ideas for Southwest Florida Builders
Blog image Business Reviews the Future of Digital Marketing
Every month we do training. This last month we learned about some Responsive Design trends, and the world's profound shift to digital. Some shocking statistics include: On average people check their phone...
Read More Business Reviews the Future of Digital Marketing
Blog image What is PPC Marketing?
Do you struggle with advertising and marketing efforts? Are you looking to maximize your business efforts online? If so, Pay Per Click (PPC) Marketing might be for you! Pay Per...
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Blog image Top 10 Internet Marketing Blogs
Top 10 Internet Marketing Blogs Are you constantly on the go? Do you need quality reading material but don’t know where to look? You are not alone. Blogs are a...
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Blog image Keyword Match Types In AdWords
Maximize Pay Per Click (PPC) Marketing with Keyword Types As you may or may not know, most of all local transactions begin with a search online. 90 percent to be...
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Blog image Top 10 Signs Your Marketing Agency Doesn’t Know Digital
A lot of companies say they do web design and Internet marketing. There are some tell-tale signs that they might not be as good as their (own) marketing implies. How can...
Read More Top 10 Signs Your Marketing Agency Doesn’t Know Digital
Blog image What is ReMarketing (ReTargeting) Advertising?
Have you been on the web searching for something, landed on a website, considered their product or service - only to become distracted and leave the website? Then slowly and...
Read More What is ReMarketing (ReTargeting) Advertising?