It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a marketing perspective, utilizing video in digital channels is a great way to get your company’s message across, capture new customers, and inform current clients. Studies have shown that...
You’re probably here because you’ve decided on creating a new website. Congratulations! One of the next steps in creating your website involves choosing photos to display on your site. People are visual beings and want to be guided by imagery on your website in addition to the copy. Think of...
Isn’t it hard to believe that social media has only been around since 1997? With extremely high users on Facebook and Instagram nowadays, it seems like if you aren’t on social media you do not exist. Here is a brief look into how Social Media began, and the exponential growth...
Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways to get the most out of local SEO efforts. The industry is constantly changing & there are always new “gimmicks”...
BONITA SPRINGS, Fla. (Jan. 16, 2018) — Florida Gulf Coast University appointed Atilus Director of Operations Kristen Bachmeier to serve on the advisory board for the marketing degree at the Lutgert College of Business. “We’re proud of the fact that Kristen joins a board of influential marketing experts from top...
As marketers, there are so many ways to reach your target audience in the digital space, but email marketing remains one of the most integral part of any company’s internet marketing strategies. But to stand out in the sea of crowded inboxes, you should be strategic about how you set...
When it comes to building a website, it seems like almost anyone can make their own these days with online website building tools like WIX. But what some people don’t understand is that not only having an attractive website is a must, but how your website functions and works as...
Psychographics [sahy-kuh-graf-iks] NOUN The use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies. Where does it fall within the marketing framework? We as marketers look at a ton of data to determine what we understand who our customers are...
Getting started on a web design can prove to be challenging if you don’t have the necessary ingredients. The most difficult part about website design is grabbing the idea from the client’s head and making something out of it. This can be difficult if they don’t give you much to...
