The web design and development industry has been around for quite some time now, but we’ve found that pricing in this industry continues to be scattered across the board. When you got to an auto mechanic, for example, you have a ballpark range of what brakes, tires, etc. should cost....
As digital marketers, we aim to always be on top of the latest trends and news in the digital world. I personally subscribe to many different newsletters and blogs to get updates and learn new things. Recently, I got an email in my inbox from Search Engine Land, a popular...
Recently, I sat down and completed the Google Ads Fundamentals & the Google Ads Search Certification Exams. As the Digital Marketing Engineer at Atilus, one of my main responsibilities is managing our clients’ Google Ads accounts and helping them achieve results through PPC advertising. While I am experienced in Google...
Email marketing is one of the most effective, yet time-consuming, ways to get your prospects to engage with your product or service. The more time you put into your email marketing efforts, the more you can expect it to pay off. Right? We’ve worked with countless clients on their email...
My customers are coming from everywhere else, why would I spend any money on digital marketing? YES! That's the point I'm trying to make. To reach the vast sea of digital consumers, you need a great presence in the ever-expanding digital arena of 2019. Here's the big question: Where to...
Back in December, I wrote a blog about what the use of voice search means for digital marketing. In that blog, I shared some helpful tips like considering conversational keywords and putting a focus on Bing, which could help your business as the popularity of voice search rises. However, a...
It seems like every month we are discussing new features and changes happening in Google’s advertising offerings. As the dominant platform in the digital advertising space, they are constantly looking for ways for business owners and marketers to reach their customers online. So, what’s the latest news from Google? Shoppable...
It’s the first of the month (or the second, third, or fourth). It’s the time to clean up all the work from the month prior and start the dreaded reporting. Whether it’s financial reporting, sales reporting, or any other kind of reporting, the data you’re collecting is important and tells...
When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site about best practices for marketing your company and advertising through social media with Facebook, and how to best utilize Google’s...
