Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost secondary website for businesses to market themselves. I’m the first to admit that we’re not that great at keeping up...
A website is a huge commitment, from the time & resources put forth to create a beautiful site to the ongoing maintenance to keep your website up to date. But it seems like everyone wants to get a little bit more out of their site each day. Here are 3...
Influencer marketing is nothing new, but it has recently become a buzzword in the marketing world. Influencer marketing combines old and new marketing tools, taking the idea of a celebrity endorsement and integrating content marketing and social media marketing. The main difference between influencer marketing and a traditional celebrity endorsement...
Bing is often the forgotten search engine in the digital marketing landscape. Even during my attendance at the Digital Summit in August, Bing was mentioned only 2-3 times throughout 2 full days of workshops and presentations. Our marketing efforts (for ourselves and our clients) typically focus on ranking well within...
As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to capture a moment in front of you – do you turn your phone sideways or hold it up vertically? Most...
Search engine optimization (or SEO for short) is not a new concept, yet it continues to be one of the most misunderstood practices on the client side. We get a lot of questions about SEO from both new prospects and our existing clients. Outside of those of us that know...
It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a marketing perspective, utilizing video in digital channels is a great way to get your company’s message across, capture new customers, and inform current clients. Studies have shown that...
Google Adwords has dominated the pay-per-click online advertising space for years. Recently, they announced that “Google Adwords” would become “Google Ads.” Google’s advertising products are now divided into three primary brands: Google Ads – the previous Google Adwords Google Marketing Platform – previously DoubleClick advertiser products and Google Analytics 360...
We’ve heard a lot about Facebook in the media thanks to Mark Z’s 11-hour testimony before Congress. Put that together with the public uproar of the #DeleteFacebook movement and we're going to see one of the largest social media networks take action. Facebook Advertising has been an effective tool in...
