It’s the first of the month (or the second, third, or fourth). It’s the time to clean up all the work from the month prior and start the dreaded reporting. Whether it’s financial reporting, sales reporting, or any other kind of reporting, the data you’re collecting is important and tells...
When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site about best practices for marketing your company and advertising through social media with Facebook, and how to best utilize Google’s...
Recently, I had the chance to attend a local digital summit and learn about new trends in internet marketing. One of the speakers at the event was from Constant Contact, a popular email marketing platform that allows you to connect with your prospects and clients through email and analyze your...
A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how users search for products and services online. This may seem like an outdated topic, but the fact is that how...
We’re a small team, so every day we have lunch, we gather in the conference room. Our lunchtime gathering often consists of YouTube videos, gameplay, or just catching up. One day, we were talking about all the sophisticated targeting options through Facebook and Instagram. It got us to thinking: what...
A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political, but one thing that came up frequently in their questioning was about what Google is capable of in terms of...
Harry, our CEO, recently came into our conference room as we all ate our lunches. Out of nowhere, he says “I can’t believe we’re in December 2018.” And just like that, it hits us all that this year is, in fact, coming to an end in a few short weeks....
We recently asked our Facebook followers if they had used a device to complete a voice search or ask a question in the last 30 days. 43% of our followers said yes and with sales for devices like Amazon Echo and Google Home increasing, we can expect to see those...
Once your business has a great website, the next step is marketing yourself so your target consumer can easily find your products or services. In our digital world, utilizing search engines for marketing is a highly effective way to get in front of the right people. Think about it, if...
