Your audience should be the driving force behind everything you do in marketing your business. Every word of copy, every design choice, and where you choose to spend your budget should be decided with a very specific target audience in mind to be successful. As a digital agency, when we...
Whether you are a professional already immersed in the digital world or a beginner trying to grasp the skills that are so popular today, we always have something new to learn when it comes to the internet. You have probably typed SEO and digital marketing in Google and found tons...
I’ve been in this industry for a little over 7 years now. I’ve seen and learned a lot during my time creating digital marketing campaigns, managing projects, and managing clients. I consistently push digital marketing and explain the reasons why businesses should have some sort of digital budget, so it...
I recently wrote a blog about how creating effective content marketing is a great way to grow your business. When people think content marketing, they often think primarily of blogging, since most websites come with a blog built right into the site architecture and they are easy to post. As...
Event marketing is a tricky business. I don’t claim to know how to put together an event from A-Z, and I commend those who are able to pull off events so flawlessly. I’ve always been on the outside of actual event planning and have been tasked more so with assisting...
If you’re looking for ways to grow your business online, content marketing is a great place to start. You may have heard the words “content marketing” as a buzzword around the conversation of digital marketing, but if you don’t know exactly what it is – content marketing is essentially creating...
When it comes to the conversation of searching online, Google is king. With over 90% of the search engine market share, over 63,000 searches per second, a market value of $739 billion, it makes sense that when people are optimizing their website for search or paying for search ads, Google...
Digital marketing is an exciting endeavor to embark on to grow your business. We’ve worked with companies of all sizes in all industries and one of the most common questions we are asked is “when can I start to expect results from my digital marketing campaign or my new website?”...
The web design and development industry has been around for quite some time now, but we’ve found that pricing in this industry continues to be scattered across the board. When you got to an auto mechanic, for example, you have a ballpark range of what brakes, tires, etc. should cost....
