Email marketing is one of the most effective, yet time-consuming, ways to get your prospects to engage with your product or service. The more time you put into your email marketing efforts, the more you can expect it to pay off. Right? We’ve worked with countless clients on their email...
My customers are coming from everywhere else, why would I spend any money on digital marketing? YES! That's the point I'm trying to make. To reach the vast sea of digital consumers, you need a great presence in the ever-expanding digital arena of 2019. Here's the big question: Where to...
Back in December, I wrote a blog about what the use of voice search means for digital marketing. In that blog, I shared some helpful tips like considering conversational keywords and putting a focus on Bing, which could help your business as the popularity of voice search rises. However, a...
It seems like every month we are discussing new features and changes happening in Google’s advertising offerings. As the dominant platform in the digital advertising space, they are constantly looking for ways for business owners and marketers to reach their customers online. So, what’s the latest news from Google? Shoppable...
It’s the first of the month (or the second, third, or fourth). It’s the time to clean up all the work from the month prior and start the dreaded reporting. Whether it’s financial reporting, sales reporting, or any other kind of reporting, the data you’re collecting is important and tells...
When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site about best practices for marketing your company and advertising through social media with Facebook, and how to best utilize Google’s...
Recently, I had the chance to attend a local digital summit and learn about new trends in internet marketing. One of the speakers at the event was from Constant Contact, a popular email marketing platform that allows you to connect with your prospects and clients through email and analyze your...
A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how users search for products and services online. This may seem like an outdated topic, but the fact is that how...
We’re a small team, so every day we have lunch, we gather in the conference room. Our lunchtime gathering often consists of YouTube videos, gameplay, or just catching up. One day, we were talking about all the sophisticated targeting options through Facebook and Instagram. It got us to thinking: what...
