Last weekend we were honored to be a part of another successful event at our client's downtown center and it got me thinking that a great post would be one discussing digital marketing best practices for events and everything else that is necessary to make an event successful and get...
Isn’t it hard to believe that social media has only been around since 1997? With extremely high users on Facebook and Instagram nowadays, it seems like if you aren’t on social media you do not exist. Here is a brief look into how Social Media began, and the exponential growth...
I recently received a print marketing piece titled “5 Reasons Start-Ups Need Print.” I read this, and it frustrated me. Are print companies still targeting startups to spend money on print? And most importantly: why? This print piece listed the following reasons start-ups need print: The digital world is vast....
Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand which network is the best way to reach customers. The truth is – there’s not one right answer. However, it’s...
Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways to get the most out of local SEO efforts. The industry is constantly changing & there are always new “gimmicks”...
Note: this post includes spoiler alerts on the latest episode of NBC’s This Is Us. I never thought I’d be able to tie digital marketing into one of my favorite TV shows, but in the world of digital marketing and social media, anything is possible. Let me explain. This is...
You probably came here in the process of doing research. Are you a small business looking to build a website? Or maybe you’re a non-profit, looking to redesign your website in order to more effectively communicate your mission? Or, are you the marketing director for a multi-million dollar organization looking...
There are a TON of SEO “hacks,” “tricks,” & “tips” out there on the internet. Some of them are great, where others…not so much. Check out these 17 SEO myths you should completely ignore. SEO gets you quick results Not true what so ever! SEO is an ongoing & evolving...
Psychographics [sahy-kuh-graf-iks] NOUN The use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies. Where does it fall within the marketing framework? We as marketers look at a ton of data to determine what we understand who our customers are...
