I don’t want to give away all my secrets. But today, I will be sharing with you the process in my point of view on a normal basis with clients and the team here at Atilus. 1. Learn About the Client Here at Atilus we take the time to learn...
With this past year of 2015, Google has added tons of fonts to their web font gallery. I have scoured the web and experimented with many of the different kinds fonts they provide over the past couple of years. One of the most challenging things can be finding that right...
Tying this back into knowing your media audience, not every press release you write will be noteworthy or newsworthy. What you consider news, others may consider advertising. At the same time, your competition is likely trying to build relationships with key media personnel to build their Name ID, reputation, and...
This is part two of a three part series on media relations. Breathe: you can do this! The first step in preparing a press release doesn’t have anything to do with writing the release at all. You have to have a list of media to receive the list – and...
This is part one in a three part series that analyzes press releases from a media relations perspective. What Is A Press Release? Any communication professional will tell you that managing messages effectively is difficult. There are so many “voices” and “authorities” that may be contrary to your, or your...
