As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to capture a moment in front of you – do you turn your phone sideways or hold it up vertically? Most...
Over the course of the past year, several major browsers have worked on rolling out updates to change the way autoplay video and audio works on websites. Beginning with Chrome and Safari around this time last year, these changes have aimed to make the web more user-friendly, reduce the impact...
Hello! I am sharing with you some of the best royalty free images I can find pertaining to the Construction Industry. I will continue to do this monthly for all types of industries. If you have a request, please leave a comment below and I will do my best to...
Isn’t it hard to believe that social media has only been around since 1997? With extremely high users on Facebook and Instagram nowadays, it seems like if you aren’t on social media you do not exist. Here is a brief look into how Social Media began, and the exponential growth...
When it comes to social media advertising, LinkedIn is one of the leading B2B paid advertising platforms out there. Throughout this post I will break down two types of InMail advertising, and the pros and cons of LinkedIn Advertising Regular InMail (FREE) User Access. For LinkedIn users wanting to use...
I don’t want to give away all my secrets. But today, I will be sharing with you the process in my point of view on a normal basis with clients and the team here at Atilus. 1. Learn About the Client Here at Atilus we take the time to learn...
With this past year of 2015, Google has added tons of fonts to their web font gallery. I have scoured the web and experimented with many of the different kinds fonts they provide over the past couple of years. One of the most challenging things can be finding that right...
Tying this back into knowing your media audience, not every press release you write will be noteworthy or newsworthy. What you consider news, others may consider advertising. At the same time, your competition is likely trying to build relationships with key media personnel to build their Name ID, reputation, and...
This is part two of a three part series on media relations. Breathe: you can do this! The first step in preparing a press release doesn’t have anything to do with writing the release at all. You have to have a list of media to receive the list – and...
