Bay Water Boat Rentals is an extension of Bay Water Exclusive Boat Club. The company is family-owned and operated and offers a robust selection of boats for rent for tourists and locals alike. They’re conveniently located on Bonita Beach Road in Southwest Florida and have been in the boating industry for 40+ years.
Bay Water Boat Rentals
March 2017
2 Months
Goals
Improve the company’s search presence as users searched for boat rentals in Southwest Florida Better showcase available boat rentals Provide information about where to boat and things to do in Bonita Springs and Southwest FloridaBay Water Boat Club contacted Atilus in 2017 about building a new website for their boat rental business, Bay Water Boat Rentals. We reviewed what was in place and came up with a few solutions that helped solve a few of their problems. To meet the goals outlined, we proposed:
- A new, redesigned website
- Digital marketing strategy
Creating the Website Plan
The first phase of any website redesign includes creating a sitemap, creating wireframes, and then creating designs. Our creative team worked closely with Bay Water Boat Rentals to design and build a website that fit their preference and overall style.
The sitemap first needed to showcase the boats that were available to renters, so we started there. We then worked our way through the user/customer experience to create a flow of content that would make sense and inspire the user to contact and rent a boat.
Then, we created wireframes, which are sketches of what the core pages of the website will look like. This helped to show our client what the user experience would be like and ensure that we were accounting for all the necessary information.
Using these building blocks, we were able to move into the design and build phase.
Designing & Building the Website
The website needed to communicate that Bay Water Boat Rentals was the best option in a sea of other boat rental companies.
We created a design that was informative and that also fit in with the Southwest Florida boating lifestyle. This included incorporating colors that a member could see while boating (ocean hues and various sunset-like colors).
After designs were finalized, we built the website in WordPress. This content management system allowed the Bay Water Boat Rentals team to login and make minor changes as needed. The website was also built to be responsive, meaning it would adjust on various devices like phones, tablets, and desktop computers.
Digital Marketing Strategy
The website redesign was only phase I of our undertaking. The second part encompassed creating a digital marketing strategy that would attract new boat club members.
- Local SEO
- Social media management
- Facebook & Instagram Ads
- Reporting & analytics
With this strategy, we were able to provide the following results. Data shown is the first full quarter after the marketing campaign launched.
- +50% increase in unique users
- +45% increase in website sessions
- +48% increase in organic traffic
- +84% increase in conversions
