Client Description

Florida Repertory Theatre is committed to providing first-class theatre productions to Southwest Florida. Celebrating 18 years of award-winning theatre, Florida Repertory Theatre has been referred to as “One of America’s Top Repertory Companies” by the Wall Street Journal and brings more than 80,000 people to the Fort Myers River District annually for its October to May season.

Overview

After a careful selection process, Florida Repertory Theatre was chosen as the winner of Atilus’ first ever Community Web Award, which awarded Florida Rep with a website grant worth $20,000. We worked hand-in-hand with the Florida Rep team over the course of a year to create a user-friendly, attractive website.

Problem

Upon submission of their Community Web Award application, Florida Repertory Theatre expressed the following concerns about their previous website:

  • Outdated and unresponsive design
  • Not user-friendly (with a specific focus on ease-of-use for ticket purchases and lack of mobile-friendly website)
  • Difficulty for in-house staff to update and make changes
  • Poor search engine optimization and page structure

Solution

With the above problems and future goals in mind, Atilus’ entire team had a hand in crafting the new website for Florida Rep. Working extensively internally and with the Florida Rep team, we were able to solve the problems above and provide them with the following solutions:

  • Custom and responsive web design
  • User-friendly page structure and ticket purchasing process
  • Content management system for Florida Rep staff to make changes with ease
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