On Island is a retail store located in Sanibel, Florida that also serves as a directory for all things “on island.” We began working with On Island in 2015 and were asked to create a website that would both sell items online and promote Sanibel businesses.
On Island Sanibel had two goals in mind when starting this project with Atilus:
Sell On Island Gear Online.
Create a Directory of Sanibel Businesses.
The sitemap we created was a team effort between the Atilus team and Kate, the owner of On Island. We understood the above goals and create a sitemap that communicated primary goals first (selling online gear) and the directory second. The sitemap was also defined by the types of businesses on Sanibel. As a popular tourist city (named best beaches in Florida), we created categories for vacation rentals, restaurants, and more.
The design we created was largely driven by inspiration from other local directories and a WordPress template that was selected with the client. We then took the additional steps to optimize images and test thoroughly on all devices prior to launch.
Sanibel is a very popular place through the “seasonal” months in Florida. We did keyword research to help us figure out what potential visitors are searching for and intentionally placed those through the website in meta tags and in the content. Additionally, we trained Kate on how to make updates to the website and best practices for SEO so she could continue to optimize the site.
We continue to work with Kate on the hosting and maintenance for On Island. Our Premium Hosting is equipped with 24/7 up-time, top security, amazing speeds, and a dedicated Client Services Manager.