Total Athletic Performance

Growing a Personal Training Business Through the Web

About the Client

Total Athletic Performance (or TAP Naples for short) provides group fitness and individual athletic training to those looking to improve. This facility is not your typical gym; it’s a place where qualified coaches are committed to providing personalized training to help people of all fitness abilities and athletic skill levels reach their potential.

We began working with TAP Naples in spring 2015 and their immediate priority was to attract business to their Naples facility. So, after some research, we got to work.

Live Site

Goals

Total Athletic Performance asked us to accomplish the following goals:

Goal One

Attract Business in Naples.

Goal Two

Build a Scalable Website for Future Growth.

Site Architecture

TAP Naples’ website architecture needed to focus on the types of training and programs that are available. To accomplish this, we created a major section strictly for Programs and integrated with their scheduling software to show the schedule right off the bat. Additionally, we wanted to focus on the type of place TAP Naples was. What kind of trainers do they have? What does the facility look like? In our research, we found those were some of the top questions potential clients would ask, so we made sure to answer them in the About section.

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Responsive Design

The TAP Naples design was the first athletic/fitness website we’d ever done. We wanted to make it bold, fun, and easy for people to use. We opted for the green/black colors as we felt this was the right combination of bold and fun. We also placed calls-to-action throughout the site to make it easy and simple for clients to call and learn about TAP.

Search Engine Optimization

By thoughtfully placing keywords throughout the content, structuring the website in a certain way, meta information, and other steps, we were able to get TAP Naples setup with an SEO foundation that their team could maintain. We also trained TAP Naples on SEO basics, so they can continue to uphold the SEO momentum we set in place.

Ongoing Digital Services

We continue to work with TAP Naples on their digital marketing and website maintenance. We currently are running Google AdWords/pay-per-click campaigns to drive local business. TAP Naples is also on our standard hosting plan, which comes with amazing speed and security, 24/7 up-time, and a dedicated Client Services Manager.

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