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Crazy, Amazing Technology… is This All Necessary?

Crazy, Amazing Technology… is This All Necessary?

I know I’m probably going to get shot for writing this…

(an aside: how many other business articles do you read that start with the author talking about getting shot?)

Boring Story Time:

I purchased a pair of headphones yesterday evening. I live in a condo complex where the walls are thin, and I tend to work late. I listen to music while I work. I’ve decided that rather than keep my neighbors up, neighbors I’ve recently befriended, I would instead use headphones to listen to my late night jams. To make a long story short (”SHORT?! This is already TOO long Zach!”) I found a great deal on a set of head phones that are usually $100+ ( – interesting website), ordered, and away I went. 

Today I got a delivery confirmation email letting me know that the item had been shipped along with a USPS tracking ID. I went to the website, input the ID and got an update… it had left CA.


(I know you want to skip to this section, but read the story…)

You can sign up for active notifications on the package, via email. EVERYTIME, the status changes, you will receive an email. If you have email on your phone things get even more interesting… Instantly, your package flies to TX, gets scanned, USPS servers get updated, an email comes to you, you’re phone picks it up… no matter where you are, within a few seconds to a minute you will instantly know every f#@‘ing detail of your package.


Okay, it’s not beautiful, I’m being sarcastic, it’s pretty neat, but is all of this information REALLY necessary? Before your package would just come, when it came…

Now you have the opportunity to bite your nails in anticipation each time your phone beeps. Now you can analyze the time it takes for the package to move halfway across the country, and become anxious and upset as to why it takes 2 days to come to you EVEN THOUGH IT’S IN YOUR HOME STATE: 

It’s just in Jacksonville, why don’t they just drive it down today!!!!! I need my bloody headphones…

Of course I’m just kidding, but it has me wondering is this all…

Information Overload

I guess I’m thinking about all of this because of a Frontline Episode I just watched over in PBS entitled: “Digital Nation.” Basically, what are the effects of all of this technology, how is it changing the way we live, behave, interact?

I don’t know about you, but I see a big danger in concentration. It has been increasingly HARDER to stay on task on accomplish a goal. For example… this whole article is a distraction. I was working on something else, when an email arrived, I remembered about my order, checked the status… and off my brain went. Now it just so happens I could indulge in such distractions today, but I should probably be doing something else… 

Okay, going back to something else. 

Thank you for listening to my rant.

– Zach

Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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