Atilus has found that not only is it an advantage to cooperate with other like-minded firms and agencies, but we really enjoy working with partner organizations and in a way that creates a win-win for both parties. In this fickle business world, establishing long-term relationships is not easy, but the benefits are off the charts! We have known and been working with Cyndee for a few years now are honored to be able to launch the fourth new site she has referred to us within the last year. This time, it was for her business website.
Cyndee Woolley is a consultant in public relations, branding, community outreach, social media and marketing. She is the author of Building Brand [You], which has been integrated into the Executive MBA program at Hodges University and is available for purchase on Amazon, Barnes & Noble and iBook. As an advocate for the public relations industry, Woolley chaired the Leadership Collier Foundation Alumni Association marketing and branding committee to launch a marketing and public relations campaign to re-engage its 1,100 members. She has also served on public relations, marketing and branding committees for the Collier County School Board, The Shelter for Abused Women and Children, Naples Equestrian Challenge, and most recently, the David Lawrence Center Ambassador Committee.
Highlighting a Brand with a Website that Fits Her Name
Cyndee found that her company name, C2 Communications, was becoming a burden to brand alongside her actual name, so she decided to redo her website to put those branding efforts into an already well known and established public brand. This meant starting with a new URL and redesign of the website to focus on the power of what Cyndee Woolley can do as opposed to the company. As an author speaker and publisher, Cyndee is the driving force behind C2 Communications and ultimately the company’s greatest selling point. It was simply time for her name to be put in the proper light. Other modifications were needed from the original site as well, as over the years her services and capabilites have grown to be one of the top PR resources in southwest Florida.
Based on multiple conversations with their development team, target research and our own experience in corporate development, we provided the following solutions:
- Customized Responsive Website Design
- Content Management System (WordPress)
- Search Engine Optimization
- Email Marketing System Integration
- Video Background
- SEO Friendly Video Hosting
- Replicate-able Templates for Future Book Landing Pages
Multiple Website Designs for a Large Customer Base
Because of the variety of Cyndee’s services, she needed to make sure that her website would speak to the differences in her audiences. This was specifically important to her boutique book publishing business. Using a separate URL (www.brandpromedia.com) and custom design, we showcased her Featured Books with powerful visuals and stunning photography, while subtly connecting that side of the business to the rest of her service offerings. Atilus also created a template for all the books she publishes that will give each book and author their target-specific focus for the best possible sales opportunities.
“It is great working with Atilus because they are so organized and structured (but friendly) in their approach, which keeps you organized and keeps your project moving. Not only did the project get done in a timely manner, it is sharp, functional and something to be proud of. I would recommend Atilus to anyone looking to take their website to the next level.”
Cyndee Woolley, APR, Owner of Cyndee Woolley Public Relations and C2 Communications
Now that the Website is Live
With the websites up and running, the next step is marketing; getting the website out there for everyone to see and grow from her expertise. Her book is a huge advantage for anyone that wants to make a difference and gain a foothold in their world. To help that, Atilus and Cyndee will continue to work together through on-going AdWords campaigns, other internet marketing ideas and regular site maintenance to ensure long-term SEO growth.
With Atilus’ new video hosting capabilities, we were able to connect her videos to her website sitemap to help the search engines crawl and index those videos so that the search engine points those video searches to her site, not YouTube. This is all part of Atilus striving for a holistic view of every project. We see things down the long-term road to make sure all efforts from all people on all teams are efficient and successful. We are thankful and excited to continue on the journey with Cyndee Woolley as this new website becomes a standard for quality public relations professionals. For more information on Cyndee and reach out to her for your brand, visit www.cyndeewoolley.com.