Over the last few years, it has become more and more apparent that Atilus’ success is driven through unique and purposeful partnerships with other like-minded business firms. The idea of working together, sharing clients, mitigating each other’s expenses and ultimately working to help make each other succeed is something that we make a high priority in our office. This philosophy of business “fusion” allows us to work smarter, faster and more efficiently. This, of course, has a direct and positive effect on our profit margins. In 2014, Atilus began partnering with a marketing and design firm out of the Tampa area—Hype Group. Hype is a marketing/advertising/public relations firm that specializes in design and branding ideas that can help small to medium sized business get on the map.
The Hype/Atilus relationship developed out of a long-term friendship between Hype’s Director of Marketing & Communications—Lisa Williams—and Atilus’ President and CEO, Zach Katkin. Both Lisa and Hype’s President, Brooke Boyd, originally hail from the Fort Myers-Naples area of southwest Florida. The summer of 2014 saw our companies come together to increase each other’s areas of expertise. The initial project that started it all off was a site rebuild for Datum Corporation. A client of Hype’s, they were looking for a new website, but their technology specifications made it so that Hype needed to reach out to a development firm that could build to the intricate needs of the site.
Located in Sarasota, Datum’s goal is to help their clients run their business more efficiently using technology. They empower their success through building a roadmap and integrating solutions that match needs for today, while still able to accommodate for future growth. As a national managed service provider, Datum can lower costs, maximize profits and save time – all in one stop. In the world of information technology, Datum provides consulting, outsourcing and technology solutions that are personalized to fit the needs of their clients. They’re the experts who understand the nuances of technology so that you don’t have to and can focus on what’s most important – moving your business forward.
Partnership Teamwork Brings out the Best for Datum’s Website
By the time Atilus was introduced to the team at Datum, they were already a national company with satellite office locations in Phoenix, Dallas and Los Angeles. They offer IT solutions for large, nationally known companies and restaurant chains and were looking to build a web presence that separated them from the pack and helped them stand out as the premier IT services provider for the whole of the US. Hype’s creative brilliance came up with the look and feel of the website and laid out, in perfect detail, what they wanted Atilus to build. All we had to do was provide our standard of excellence in the construction phase and Datum would have a website to take them to the next level.
Based on multiple conversations with Hype, Datum’s team, target research and our own experience in corporate development, Atilus provided the following solutions:
- Custom Responsive Website Development (created from Hype’s Design Team)
- Content Management System (Orchard)
- Parallax Scrolling
- Search Engine Optimization
- Email and HubSpot Marketing System Integration
- Video Background
- SEO Friendly Video Hosting
- Secure Website Hosting
Lightweight, Yet Powerful Website Development
Datum needed a website that was lightweight and quick, yet included a nuanced design, stunning photography and an easy-to-use content management system. Developing the site in Orchard was an obvious choice, as its modular approach allows for the technology we need without the weight of WordPress’ “kitchen sink” mentality. Our premium video hosting allowed them to put their video in the header while not weighing down the site loading times, while also providing a strong SEO benefit in video searches.
“Atilus and Hype have been vital strategic partners in the development, launch and ongoing maintenance of our new company website. We wanted to create a functional and impactful experience that would set us apart, and their professional teams helped us accomplish that.”
Brittany Elder, Marketing and Communication Manager, Datum Corporation
Ongoing Service and Support Partnership
With the website completed and live, Atilus’ main role now for Datum is one of support. Our site hosting platform makes sure the site stays online and easy to reach, while we work behind the scenes with Datum to build pages for their customers and make changes to keep up with their rapidly growing company. We are thankful and excited to continue with both Datum and Hype Group, doing whatever we can to ensure that their projects and imagination can reach the stars. For more information on Datum and reach out to them for your IT needs, visit www.datumcorporation.com.