Does My Website Hosting Matter?

You damn right it does! (and Google’s here to back me up)

When it comes to hosting we’ve done and seen it all. From both perspectives – your perspective as a client, you want your website to “just work” operate, come up, and your email to work. And as a development company, working with servers, with hosting reseller companies, etc.

A quick back story on Atilus’ hosting:

Initially we started out with the cheapest solution we could find. We could buy a large amount of space at discount host XYZ company and then resell to our clients for hundreds of percent profit! Unfortunately, it came back to blow up in our face – MORE THAN ONCE! Our first server went down – along with around 20 clients (only 20!) and was down for days. ALL of their emails were down – and what business doesn’t collapse now a days with out email? None, every business runs on email. We spent nearly 100 hours on the phone with support over those few days trying to correct the problem. We decided to switch hosts… but again, to a cheap host. And then it happened again! Despite all of these nightmare scenarios, this cloud had/has a silver lining. It was a slap in the face and a wake up call – don’t get greedy, offer a solid service at a competitive AND profitable price. Switching, and changing our prices has allowed our business to scale and our customers to remain blissfully ignorant of the nightmare of NO EMAIL.

Back to you and your question: “Does My Website Hosting Matter?” 

We are often asked about hosting. We talk about hosting at EVERY new meeting with a client and most have purchased, or are planning to purchase hosting, but have questions. Occasionally, we have a client that hasn’t heard about hosting. Hosting is simply where your website sits, the computer that serves it up when you type in your address. Your website has to live somewhere – your hosting is where IT (your website) is stored.

Hosting Matters

Hosting matters for 1 major reason:

1) Crappy Hosting Costs You MoneySubpar hosting will ALWAYS cost infinitely MORE than the price of a premium hosting service. 

Here’s a tiny example, we lost email using a bad host a number of years ago and is reflective of what we experienced:

If you lose email for 4 days

and your company only has 3 people…

and those 3 people (making $10/hr) can’t work because email is down

you will lose roughly $720!

This is a tiny company, with poorly paid employees. For a conventional website and email hosting a whole year will never cost $720. Even if you have hosted exchange (a much more conventionally expensive form of email) for 3 people it won’t cost anywhere near $720!

I’m probably boring you with technical details. But… that’s not all… 

Bonus Reason: Your Hosting Affects Your Marketing

Say what? How can hosting effect my marketing”, you’re probably asking? Well it’s simple, Google, and other search engines want to provide a quality experience for searchers… so if your website is NOT consistently up, you’re not going to provide that kind of experience. You will be ranked lower. Google has said this before, and Matt Cutts just reiterated it, your hosting affects your search engine results!

Zach Katkin
Zach Katkin
Zach Katkin is the co-founder & CEO of Atilus. He is a Certified Google Professional, author, and lover of technology. He helps Atilus stay out ahead of online marketing trends and loves driving results for Atilus' clients.

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