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Effective Tips when writing a Press Release

Effective Tips when writing a Press Release

Pen and paperI held a meeting with Phil Borchman, CEO of, a South West Florida commercial real estate news website, as well as author of the GulfShore Business magazine newsletter.

We discussed in light the various ways to market your website for FREE, which I may write a post about later if I get enough requests for it.  wink

But we also discussed the newsletter that he authors and how difficult it can be to be placed on that newsletter as a business with a press release.

So here are a few simple, but extraordinarily effective tips to get you to the top of the list:

1) Be Brief!– The press is not interested in your lengthy stories no matter how compelling, informational or insightful they are. They wants news briefs. They want ‘the who, the what, the where’ and nothing more. Be concise and professional. Your brief should be less than 3 paragraphs and full of meat.

2) NO PDF’s– Editors and authors like to copy and paste. They hate typing more than they need to, so make it easy on them and send a Word doc by email enabling them to easily access your info and place it in an appropriate spot.

3) NO %‘s– If you want to give facts and figures… then give facts and figures. I made the mistake in one of my press releases to include two very awesome stats, but I unfortunately did not get placed in their newsletter. Why are %‘s so bad? Because they are easy to fake and manipulate top your advantage. You can claim that you sold 500% more homes this year as a real estate agent, but fail to mention that you didn’t get your license until October of last year and only sold 5 houses before the end of December.

4) Send it to the right person
– Learn about who makes the decisions about what gets placed and what doesn’t and send the press release to them directly by email. Keep a list of those executive editors, authors, etc.

I hope this helped… I was given a few more tips but you can’t expect me to give them all away!  wink


Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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