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Email Newsletter Hell

Email Newsletter Hell

You just want a simple email newsletter right? Well… it ain’t so simple. For years designers have struggled with multiple versions of websites or of their code (html & css) to appease different browsers.

But, email newsletters are a larger beast. You have to contend with multiple different platforms and ways to render an email. Different software will render your emails very differently as they support different technologies and ways to style things. Few people truly understand this, but the great crew over at Campaign Monitor have broken it out into detail. So, if you’re having trouble with your email newsletters displaying correctly I highly recommend you check out the following article:

A Guide to CSS Support in Email

Here’s a snippet:

Since the rise of Internet Explorer, web designers have had to test their designs across multiple web browsers. No one likes it, but we’ve all copped it on the chin, written a few hacks and moved on with our lives. After all, 3 to 4 browsers aint that bad – and they finally seem to be getting their act together.

If Internet Explorer is the schoolyard bully making our web design lives a little harder, then Hotmail, Lotus Notes and Eudora are serial killers making our email design lives hell. Yes, it’s really that bad.

Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

  • Scott L Clark

    I truly had no idea… this raises many questions about continuity problems on the web.

    Should there be enforceable standards and parameters by which all email hosting platforms must abide, allowing design codes to be more continuous throughout the web?

    And if so, who would create those standards and enforce them?

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