On Friday Facebook released an upgrade to their flyers system.
For those unfamiliar Facebook is the social platform (social networking tool) that is sweeping the online world. Created by Mark Zuckerberg in 2004. Facebook is quickly approaching MySpace in size and users and is set to take over. It is growing at a phenomenal rate.
One of the nice features of Facebook is the ability for any user to advertise to their “network” easily and inexpensively. Their flyer system will allow a student or user of Facebook to easily blast a message or advertise an event in the form of a standard banner to the school or networks they desire. Until Friday these flyers were impression based (cost $ per the number of times they were seen by users).
Friday these flyers received a major update in the form of flyers pro. Now advertisers have the option of paying per click – a giant leap over cost per impression.
According to Facebook follower and online advertiser Willy Franzen, this new tool opens up a lot of possibilities:
…with the Facebook Flyers Pro option, I’m extremely excited about the prospects of advertising on Facebook. Beyond the fact that now you only have to pay for results, the platform allows for an impressive amount of targeting (by gender, relationship status, network/school, interests, age, etc).
As someone who has used the flyer advertising tool for both personal and professional purposes with limited results I hope this latest update will have an impact on a market segment that is easy to reach, but hard to break through. College students and other (generally younger) computer-savvy audiences are familiar with online advertising and although it is easy to get in front of them, it can be very difficult to get them to react.