Finding the Right Florida Search Engine Marketing Company

SEM has become a core part of a company’s digital marketing strategy. There are billions of people all over the world who turn to search engines to find products and services – and companies are using that to their advantage.

The world of digital marketing can be overwhelming to a non-technical business owner. CEOs and Directors of Marketing need to spend their time focusing on the business and this is why many companies hire agencies to help with their work.

As a Florida search engine marketing company, we offer a collection of services to help you establish a solid online presence and increase your leads (and ultimately, sales).

A Digital Strategy

The first place we, or any other SEM/SEO agencies, begin is with a digital strategy. Without a strategy and a plan, you may be shooting in the dark and hoping for results.

This usually begins first with a discovery session. Most marketing agencies are familiar with these because it helps to establish a long term relationship. This discovery session will include asking questions.

Who is your target customer?
What is your budget?
What are the keywords that you think make sense for your business? (Be careful here – you may think you know which keywords are most important, but your agency may be able to tell you otherwise.)

This discovery session will lay the foundation for a plan. This plan will outline your Google AdWords efforts, social media marketing, content marketing, and more.

Pay Per Click & Google AdWords

Pay per click ads (often referred to as PPC ads) are one of the most common recommendations we may for SEM. It’s often the most straightforward to setup and yields the most results. We measure PPC results using conversions and click-through-rate.

Your digital strategy will define the number of campaigns you need, the ad groups and keywords within that campaign, and your overall budget.

Some of our clients have been able to see costs-per-conversions of less than $100. (This is for a client whose revenue is around $200,000 – $300,000 per product sold.)

There are also a few other ways to take advantage of the Google Ads platform:

Display campaigns – also known as banner ads
Retargeting – showing your ads to people who have visited your website
Video/YouTube ads
Shopping ads

Content Marketing & SEO

Another major piece of SEM is content marketing and SEO – search engine optimization. Running a text ad on Google means that you’ll pay for each click on that ad. SEO services, however, are put forth as a way to help you rank organically or in unpaid results on the search network.

SEO techniques often include a series of steps:

An SEO plan
A content marketing calendar (usually blogging)
Local SEO – managing your local listings in Google and other directories

One of the most important aspects of all of your digital marketing is your website.

An Optimized Website

A website was once considered a “nice to have” for many businesses. In the rise of internet and smartphone use, a website has become a necessity to compete in today’s business landscape.

An optimized website is one that helps your user along in their journey, and it’s also how Google and other search engines rank your website. SEO used to mean stuffing keywords into all of your content. Now, keywords are still important, but it’s most important to provide your users with an informative, easy-to-navigate experience.

Signs of an optimized website include:

It’s responsive – this means that it adjusts depending on the device being used. It’s an easy experience for users whether they are on their desktop, phone, or tablet.
It’s fast – website speed is critical. Users will abandon any website that doesn’t load within a couple of seconds and Google knows this. Make sure your website is as fast as possible.
It has useful content – as noted above, SEO used to about stuffing keywords into your content. Keywords are still a factor, but the content you are giving your users needs to be clear, concise, and informative.

All in all, if your website doesn’t meet these above points, it may be time to consider a website redesign in order to get the most out of your digital marketing efforts.

Florida SEO Company

We are a digital agency located in South Florida (just between Tampa, Florida and Naples, Florida). We specialize in all aspects of digital marketing.

Website design/development
Social media marketing
Search engine marketing
Search engine optimization
Content marketing
Email marketing

We’ve helped businesses all over Florida and all over the United States improve their digital presence and get more sales using their websites.

Our team and our process is what set us apart from our competition. We’ve been in business since 2005 and are located in Fort Myers, Florida.

1910 Park Meadows Drive, Suit 104, Fort Myers, Florida 33907

Call us to learn more about our SEM services. You can reach us at (239) 362-1271.

Finding the Right Florida Search Engine Marketing Company