Can Social Media Marketing Companies Help my Business?

Can Social Media Marketing Companies Help my Business?

It’s hard to believe there was once a time where social media didn’t exist. Now, it’s become another core part of most companies’ marketing strategies.

However, there are many businesses out there that are still struggling with how to get the most out of social media marketing. That’s where a social media marketing company comes in.

As one of the long-standing Florida social media marketing companies around, we’ve helped several clients maintain their social media presence and use it to get more business. Whether it’s through a social media strategy and calendar or social media ads, we’re here to break down social media and how it can impact your business in a positive way.

The Top 5 Social Media Networks

There are several social media networks out there and one question we’re often asked is about whether a company needs to be on all of them.

There is not a “yes” or “no” answer to this question because each network has its benefits. It all depends on the amount of time you’re willing to put into social media or how much you’re willing to pay an agency to manage it for you.

The top social media marketing channels we often work with are:

• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest

YouTube somewhat falls into the category of a social network, but we’d consider this more of a brand awareness tool than a social media platform.

We often express to our clients that if they’re going to make a profile on each of these networks, they need to be prepared to manage them. It’s not helpful for anyone if a profile exists with no regularly scheduled/posted content. Keep in mind, though, that having social media profiles can help help with SEO. We cover this later on.

Defining your Target Audience

When preparing to work with an online marketing agency to help with your social media, you need to first gather an idea of who your target audience is and where they are online.
It doesn’t take a lot of research to define this. As the business owner or director of marketing for a company, you’ll likely be able to name some qualities of your customers that can point you in the right direction.

Creating your Social Media Marketing Content

A good digital marketing agency will ask you several questions before setting out on any sort of social media strategy. They’ll ask you to define your target audience, what you want your tone on social media to be, and more. After all, this design agency is taking over your brand on social media, so they’ll need to have a full understanding of how you want to be presented.

Social media content usually includes:

• Video production – videos do extremely well on Faecbook and Instagram and they often have the most engagement
• Infographics
• Customer testimonials
• Product/service highlights
• Holidays

A full service digital agency, like Atilus, will be able to offer graphic design and help you to create all of this content. Moreover, they will post it and reply to incoming comments and messages.

Expand your Online Presence Beyond Social Media

Social media is one piece of the digital marketing puzzle. If you’re taking the step to have a presence on social media, then you may want to consider other digital marketing, such as:

• SEO (search engine optimization)
• PPC (pay-per-click advertising on Google)
• Email marketing
• An optimized website

Most full-service digital agencies also double as an SEO agency and can offer the entire digital marketing package.