Working with a Florida Web Design Agency on your Website

Websites are considered a must-have tool in your marketing mix. You should consider your website the center of all of your online marketing efforts.

Because it’s such an important part of your marketing, it’s critical that your website is up-to-date, responsive, and fast. This not only helps users get the most out of your website; it also helps you with your search engine optimization efforts.

Atilus is a Florida web design and digital marketing agency specializing in all aspects of digital.

Web design and development
Website hosting
Internet marketing
Website support

Your website design first begins with a discovery phase.

Discovery Phase for your Website

The discovery phase is the first step because it helps our team get to know you, your business, and your goals. Our most successful website projects have been a direct results of us working closely with our clients to ensure we’re meeting their needs.

We’ll ask a series of questions that opens a dialogue about your website.

Who is your target market?
What is the look and feel you want to achieve?
What are your products and services?
How many pages will there be?
What are your business goals?

These questions may seem intense and more related to business than a website, but having the answers to these questions help us define the pages on your website and the overall flow of content.

Sitemap & Design

A sitemap is an outline of all the pages that will be on your website. This will define how the pages will flow, which will be in the main menu, and how the content will be structured.

The design phase is where we create designs (using Photoshop) for some of the key pages on your website. We also provide a couple of responsive designs, so you can see how your new website will appear on devices other than desktops.

Content

Content marketing is another critical component to your website and future marketing. Your content needs to be optimized for SEO (search engine optimization) and that means including some keywords. But it also means that the content is seamless, simple, and concise.

Website Development & Launch

The web development phase is where we take the designs we created and code them. We use WordPress as our content management system because we’ve found it the most reliable for our clients to use and it’s easier for us to maintain.

After your website goes live, we offer website hosting and website support. Website support is there for any of our clients who want us to make small changes for them after their website goes live.

ADA Website Compliance

ADA website compliance is a newer trend in the web industry. The ADA (Americans with Disabilities Act) was extended to cover software and technology, and we encourage our clients to consider making their websites ADA compliant.

This basically means that users of all abilities can access your website with no issues. For example, consider someone using a screen reader. If your website doesn’t have alternative text built into it, a user who is visually impaired will have difficulty in understanding what the web page is trying to portray.

ADA compliance is another service that we offer.

Marketing Services

Your website is step #1 in having a great online presence that drives leads and business. Similar to a brick-and-mortar store, unless you advertise it, no one will know it’s there. That’s where digital marketing campaigns come in.

We offer a series of digital marketing services, including:

Pay-per-click
Social media
SEO (search engine optimization)
SEM (search engine marketing)
Email marketing
Content marketing
Local SEO
Etc.

Outsourcing vs. Hiring In-House

Most web design companies (Atilus included) offer marketing services to small businesses and businesses of all sizes. It makes sense to outsource your digital marketing to an agency because that agency likely worked in web site, graphic design, and SEM/SEO all day.

But if you were to hire a United States employee in-house to do that, you’d be looking at least $150,000 in payroll costs per year.

When you work with Atilus, you get a full team of digital marketing professionals and web design professionals. We handle everything from initial web design concepts to final delivery.

About Atilus, a Florida Web Design Agency in Fort Myers

Atilus is a web design and digital marketing agency located in Fort Myers, Florida. We are about 2 hours south of Tampa and around 45 minutes north of Naples.

We help our clients build amazing websites and effective marketing plans to help them grow their leads and sales. Most of our clients have evolved into long-term relationships, with our core clients doing business with us for the last 4-5 years.

Call us at (239) 362-1271 to learn more about our web design agency.

Working with a Florida Web Design Agency on your Website