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***FOR IMMEDIATE RELEASE*** Final Launch of

***FOR IMMEDIATE RELEASE*** Final Launch of



Contact: Matt Visaggio
February 13, 2012
(239) 246-8116


BONITA SPRINGS, FL,, southwest Florida’s premier web design firm, is proud to announce the final launch of the newly redesigned website

Founded in 1965, Fish-Tale Sales and Service, Inc. is the premier full-service boat sales office located on Fort Myers Beach, Florida. Today, the company is consolidated on eight acres of luxurious beach waterfront with direct access to the Gulf of Mexico and Estero Bay.

Fish Tale is an historical icon and local treasure.

The late beloved Bruce Fricke began working at Fish Tale in 1981. He started as a rigger and rose up to sales. Eventually in 1996, Bruce and Diane Fricke purchased the company, which has been family owned and operated to this day.

Fish Tale sells the finest Robalos, Chaparrals, and Grady White Boats. The marina, adjacent to the sales office, has the capacity to hold 250 boats in dry storage and up to 95 boats in water slips.

Travis Fricke, Vice-President of the Boat sales office, commented that “We’ve invested a substantial amount of energy into projects and capital investments to keep Fish Tale Sales and Service one of the nicest.”

“A beautiful website is the capstone of our commitment to provide the absolute best in quality boats, and a quality experience for all of the residents and winter guests that rely on us for their fishing boats, service, and events,” added Diane Fricke, Company Owner. “It’s a great communication tool for our customers and friends to use.”

For more information, or for a tour of the Boat sales office, contact Fish Tale at (239) 463-4448


Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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